Branding Small Moments Big Purchases - Mobile Apps

Synopsis :

Today branding is synonymous to being visible. Everyone with everything is in the rat race to be recognized –Branding. The dictionary wants to describe it, as a process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.  Aiming to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The word is an obsession for shelf life, the share of voice on electronic media, print media, events and occasions hoping people cannot ignore his/her/their product/services. Let’s say the visibility and presence of the product being at the right time when the customer has an urge and need to buy and at the same time gratifying his fear that, this is the ONLY most useful product not only improves your customer listing but also improves your bottom line as an owner/manufacturer/service provider/marketer – Share of Intent. However, massive research and studies conducted across the globe show that just being visible in search results on mobile has a tremendous growth in unaided brand knowledge & awareness by nearly 48%.

Another important strategy that yields an equal proportion of brand visibility is “micro-moment”. This depends on merchandising efforts and knack to coordinate initiatives. Consumers are freaky with their vague and unpredictable demands. Branded companies who are extremely market savvy have come to terms that small moments happen for big purchases also. Obviously mobiles are paving more moments to connect with people. For example in our personal lives while catching up with friends, family, relations, loved ones either by texting or sharing vacation pictures, or some memoirs; these are not the moments when brand consciousness is prevalent. But moments are significant with respect to micro-moments such as I-want-to-do, I-want-to-know, I-want-to-buy, I-want-to-go. Billions of users across the globe look for making some crucial decisions, answers, or discovering new things in such moments. Naturally, these become some very catchy moments when relevant brands should be present to make an appropriate decision. It is at these moments when important decisions and preferences take place as impulsive purchases. A study by Google in this respect shows that many branded companies are missing on these sparkling opportunities. These moments are turning out to be revolutionary measures in mobile apps and the mobile industry. Why? Because for everyone today phones are the first things we embrace in the morning and also the last thing before hitting the bed.

Your personal brand is how you appear to the world. Therefore if your personal branding is confident and in order, it becomes very easy to market a brand professionally. It is therefore believed that “A strong brand is preferable to one that is unpolished and uninteresting”. Personal branding is a strong barometer for users to identify you with a specific area of understanding, expertise, easy to relate and repose faith.  Mobile Apps, online purchase is also crucially dependent on word-to-mouth publicity. In fact, it is very inter-related – redeeming points, different offers are nothing but referral marketing – Building authority and the following strategy.  Tools such as Search, True View, and Lightbox display ads. They are also useful in mobile marketing as they are a huge bonus in terms of minimal spending on mass media strategies.

In the retail Industry, an all-in-one app aimed at addressing common points of frictions catering to consumers is a huge success (Walgreen's initiated it and found a tremendous increase in their revenue). Users today want Utility in an App rather than Novelty. The answer to this is to adhere to tools such as Google Trends, Google Consumer Surveys, YouTube trends, to get an incredible insight into what the consumers and users are looking for and watching – Share of Intent Strategy.

Conclusion :

To conclude it is necessary to mention here that no matter how far the technology has advanced, it is still Human Intelligence and the knack of sensing the right timing and right opportunity walk-talks the market. Good Firms is a full-fledged research and review platform that helps buyers of professional services and businesses to opt for the best software design, development, and marketing services as well as helps software development companies to increase new user acquisition, market share and brand awareness for customers.Do visit our site.

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