- Python has a rich library suitable for AI and data science- NumPy, SciPy, Matplotlib. Seaborn, Scikit Learn, TensorFlow, Keras
- It is object-oriented and easy to program. It can be also used as frontend language
- It is also used in soft computing, machine learning, NLP programming and also used as web scripting or in Ethical hacking
The location of the mobile app development company plays a significant part when deciding the salary of a mobile app developer. This variation in wages mainly depends on demand and supply ratio in each location. Also, it depends on what app the developer is working- iOS, Android, or Hybrid.
The graph below shows the salary range of mobile app developers in India based on their experience.
( Image Source: Edureka.co)
The mobile app developers’ salary varies, and it could be between INR 2.5 lakh/year - INR 10 lakh/year or above ( $3500 - $8000). The pay of mobile app developers varies based on their experience.
Average salaries of mobile app developer as per cities
The average salary of an Android developer stays around 5-6 lakh per annum. However, senior developers are incentivized more based on their skills and experience. It could exceed even upto 18-20 lakh/ annum. The below table shows salaries for Android developers, while iOS developers have slightly more, as discussed above.
Usually, the pay hike is observed for the developers having a firm grip over. NET, C#, MySQL, Eclipse Java IDE, and SQL. However, the new technology like Flutter, Phonegap, Kotlin, Swift, NoSQL, Angular.js, and a few others are rapidly making its mark.
The developers having excellent skills over low code development tools will surely enjoy a flourishing career. On top of that, additional app development certificates or courses will work as icing on the cake.
The revenue generated by the global mobile app industry is mindblowing. If app developers could break early into some prominent mobile app development companies, then the sky is the limit.
Here at Openxcell, we value our resources and talent. While working with some high-end projects, we ensure that our talent hub gets equal opportunity for growth and enhancing their skills.
If time-travel existed, it would be fascinating to gaze into the future of the app world. The human intelligence would be churning out some impossible things from the artificial brain, enabling the bit size electronic components to take control of the monstrous machines.
In 2019, the mobile apps were successful in influencing a good fraction of people; however, their access was limited to basic features than exploring their true capabilities.
It is going to change in 2020 as some countries are planning to make their cities smart by rolling out some conceptual technology into the real world.
While persuing various case-studies of Openxcell, one can say the traditional app development trends have switched from regular business apps to the - advanced autonomous cars app, cryptocurrency app, universal app (one app for all), health apps, and so on. It depicts the future mobile apps are going to be vibrant, responsive, and intelligent.
Some of the top trends which will be influencing the mobile app development sector in 2020 are as follows:
- IoT integration with mobile apps: If you are searching on Google, what is the future of IoT, then you are searching wrong. IoT is the future. IoT is a network of internet-enabled devices all having an IP address. It allows devices to communicate with each other through a mobile app. It means your home lighting, security, heating, air conditioning, and even cooking devices would be clubbed with your smartphones. How amazing it would be to receive a notification when there is excess use of electricity at home.
- Beacon Technology: Will you be tempted to shop if you get a notification for a bumper sale while passing through some retail store? Maybe yes. Beacon technology makes this happen. Beacons use proximity technology to detect human presence nearby and then trigger action ( push notification) accordingly. Beacons can be productive in the retail sector, especially when merged with IoT. In 2020, the beacon is going to leave its footprints on all major apps.
- Apps for foldable phones: With loads of technological innovations happening around, one could easily miss out on the most creative piece of innovation in the smartphone space - foldable mobile phones. Developing an app for foldable phones will be a bit challenging. For instance, developers have to develop an app that can resize itself when a device gets folded or multiple apps are working at the same time. Well, it is a need of an hour, and developers will once again test their coding skills to ensure that foldable phones become the trend of 2020.
- Progressive Web Apps: In reality, the progressive web app is not an app but an extension to a website or webpage. It lets you install the application from the browser window itself - it means no need to visit the app store. Besides that, features like offline app access, push notifications, and high page loading speed will further push the mobile app developers towards progressive web apps in 2020. Most e-commerce platforms have already shifted towards progressive web app, and there are more on the way.
- Voice-enabled AI chatbots: AI-based chatbots like Alexa and Siri has changed the dynamics of mobile app interaction with humans. The typical message chatbots that pop-outs from the webpage have discovered their new operation zone. One of the best examples is “eBay Shopbot”, the text and voice-enabled chatbot help customers to search for products with an image they have uploaded. As per a , by 2020, about 85% of customer relationships will be automated.
- 5G: Internet speed is key to mobile app success. As the 5G spectrum is expected to reach in most countries by 2020, the usage of the app will also increase.
- Wearables: Health and fitness industry have shown keen interest in wearables. They have used them for monitoring health, collecting health reports, and dictating fitness measures to the users. Siri- a voice assistant, already works with all of Apple's wearable, it will give users better hold and confidence for using mobile apps synced with wearables.
- M-commerce: As per one of the , mobile e-commerce sales will account for more than half of all ecommerce sales (54%) by 2021. It means a mobile application for e-commerce will flourish in leap and bound.
- Cloud-based mobile apps: The cloud applications are like ordinary apps, but the cloud handles data processing and computing via-an-API or a hybrid of both. It eventually makes the app a low-maintenance product and cost-effective. Although, it takes little more time than developing an average mobile app, overall, it is time-efficient because unlike native apps, cloud apps work on both iOS and Android.
- AR and VR: In 2020, the AR and VR are going to rule the mobile app industry, especially in the gaming arena. Their exceptional ability to create sci-fi scenes and infusing digital components into the natural environment makes them front-runners in mobile apps popularity. As per experts, VR will project in the education and entertainment industry. While AR has immense potential for an e-commerce platform, delivering personalized experience to the users.
- Bit-coin mobile phones and apps: A lot of stipulations were made on bit-coin viability during its introductory phase, and it struggled for a good 10 years to validate its significance in the secure online transactions. But now the technology is not just limited to secure payment; the blockchain allows developers to create decentralized mobile applications. It means the hacking of mobile apps is nearly impossible. Some brands have already shown their interest in the technology and released Bitcoin mobile phones-Finney from Sirin Labs, HTC Exodus, and BitVault from Swiss Bank.
- On demand-service app: On-demand service app is going to rise in 2020, as more startups will aim towards establishing business operated through on-demand service apps. As per one of the , on-demand mobile apps and websites will reach a significant value of $335 billion by the year 2025.
We haven’t narrowed down any specific coding platform here because every website has its own specifications and needs and accordingly, their requirements vary.
Nevertheless, what has been generally observed is that developers choose their technology stack for building websites based on their specifications, like website types (static or dynamic), hosting services, databases, and O.S.
Consider this: Facebook and Google. They are both famous websites and best in their fields. They both deal with the large database, but their choice of the database server is different. Facebook uses “MySQL”, whereas Google has its own database called “Big Table”.It is the database that runs Google’s Internet search, Gmail, Google Maps, YouTube, and other products you’ve likely heard of. If Google wanted, they could have used MySQL, but their choice differs owing to their product’s purpose or goals.
From the above example, we can infer that diverse functionalities are at the core of the dynamic websites. Based on the functionalities, developers choose the programming language, framework, IDE, database servers, and hosting services. Besides that, they also keep in mind the website performance, user experience, and web development cost.
Here is the basic structure for the website development and segregated into two sections- Front end and back-end development.
The below table shows the various frameworks that developers use to develop the back-end and front-end of their website. There are other frameworks that we haven’t mentioned in the table are Phoenix, Flask, Pyramid, Vert.x, and Express.
We discussed above the database, framework, programming language that helps developers to make the website. It takes a lot of coding from the developer’s end to sync them and make it work uniformly. One can say, they all act together as a coding platform for the developer to develop a website.
However, modern-day developers have found a novel way to simplify their coding tasks. They have developed the platforms that can be used as a ready-to-use template for website development that requires minimum coding skills or no coding at all. It may or may not be suitable for complex websites, but for static websites, its worth using.
Best platform to develop a website
- Wordpress, Wix: For bloggers, WordPress is the best option. The biggest advantage of WordPress is they support varieties of plugins for website development. The user is not required to be a coding expert as WordPress offers tools to manage your website without hassle. With WordPress, it is easy to make a website search engine friendly. Wix is another alternative to Wordpress; with Wix, you can create and publish your site without spending a cent. It has an easy drop and drag option, which makes it even more admirable.
- Shopify, Magento: Shopify and Magento are the best development platform for an e-commerce website. Just like WordPress, Magento is an open-source ecommerce platform and free to use. It’s a powerful platform, but the average person will find it hard to achieve their vision without knowing how to code. Whereas, Shopify is an easy-to-use way for anyone to build a store with a drag and drop feature.
- Adobe Dreamweaver CC: Adobe Dreamweaver allows you to code your website design directly, without having too much knowledge about programming. The software assists with visual editing and HTML editing. The advantage of Adobe Dreamweaver is that your website can be optimized for desktops as well as mobile devices, without spoiling the user experience.
- Gator by Hostgator: It is one of the largest web hosting providers in the world. The Gator builder is an all-in-one website building & hosting solution, which makes it a perfect website builder for businesses.
- Constant Contact Website Builder: Constant Contact website builder is the world’s first A.I powered website builder. Their intelligent A.I.builder helps you build a custom website within minutes.
There are numerous other website builders you can consider like BigCommerce, Weebly, Squarespace, BoldGrid, and so on. If you know a little bit of code, you can even customize the website to your liking.
Big enterprises and businesses have a dynamic website, and they are specific about their website features. Usually, they hire software companies to develop their websites. Also, for large businesses website maintenance is a big challenge in which case hiring software development companies are preferable.
The ready-to-use development platform is more popular for small businesses and e-commerce sites. But as their business grows, they also need a dedicated developer for constant monitoring, tweaking, and maintaining the websites.
A decade ago, automation was an unknown term in the recruitment world. The hiring manager relied more on their cognitive skills over the computer brain to pull out the right resume from the listed profiles.
But, in the last few years, things have changed. The computer errors are minimized, and their intellectual capabilities are enhanced. The candidates’ profiles are matched accurately, and the whole process of parsing resumes has been improved. For all this, the credit goes to Automation tools or ATS (Applicant Tracking Software).
Today by simply entering a keyword with particular skill sets, ATS fetches a long list of employees that matches the employer’s criteria. ATS helps to improve the overall hiring quality for the firms.
( Image Source: Jobscan)
The recruitment vendors reckon this opportunity and reap the benefits just like their other counterparts, for instance, software for Account Management, Inventory Management, Customer Management (CRM), Marketing & Sales Management.
Job Tracking Software is used for,
- Job posting
- E-mail marketing
- Resume importing
- Resume parsing
- Candidate tracking
- Chatbots to interact with candidates
- Background Screening
- Reporting and analytics
There are dozens of Application Tracking System available in the market, and it is estimated to grow at the rate of 14.6% from 2016 to 2021. More than are currently using an applicant tracking system. Here we compare two of the popular Application Tracking System Vultus Recruit vs. Zenefits.
Vultus Recruit Vs. Zenefits
Do I need ATS or CRM?
First, let us understand what CRM and ATS are.
CRM stands for customer relationship management. Your CRM system should provide an instant understanding of what's happening with every customer (job seekers) and prompt you with actions for that person. In short, it is used to strengthen the relationship between candidates and recruiters. The goal of a recruitment CRM is to help recruiters to stay in touch with passive candidates and contact them whenever a position to their experience is out.
ATS is a compliance tool for candidate management, while CRM is a pool of all passive and active candidates, as well as all previous applicants in your system.
ATS is generally used by in-house recruiters who are hiring for their own small company, while CRM is used by recruitment agencies who are hiring for multiple external clients.
Recruiters who maintain their talent pools with CRM systems can make better, data-driven hiring decisions. Because with CRM they can,
- Record prospect and acquired customer information
- Record and track customer interactions
- Record and track customer meetings, demonstrations and presentations
- Customer marketing activity
- Reporting and data analysis
ATS or Recruitment Software Alternatives
- Zoho Recruit
- Oracle PeopleSoft
- Bullhorn ATS & CRM
- ADP Workforce Now
- Paychex Flex
- Workday HCM
Now, circling back to the question: ATS or CRM?
Some believe that you don’t need CRM when you have ATS software, which is true if your purpose is only to filter the potential candidates for a given role. CRM has a broader purpose than simply hiring candidates. It is designed to build long term relationships with job seekers or applicants. It means all kinds of candidates, active as well as passive.
Wrapping Up: It goes a long way to board talent for an employer; picking up the right tool that is cost-effective as well as productive in recruitment could save hours and, more importantly, make the entire recruitment process smooth.
Blockchain technology is the best-in-class technology to address the common pain-points of a start-up. Maybe that is one of the reasons startup entrepreneurs are so passionate about the blockchain technology.
They have explored the technology capabilities in various sectors, including banking, capital markets, governance, healthcare, and pharmaceuticals, among others.
Blockchain is a peer-to-peer series of locked digital data repositories (the blocks). These blocks are linked together (the chain) and continuously checks each other for error. It is essentially a shared database filled with entries that must be confirmed and encrypted. It is designed to record transactions or digital interactions. It makes technology the most secure way to store sensitive information.
Also, there are added advantages of blockchain that propel the momentum of the existing business operations.
- Data protected against malicious attacks and technical failures
- Great transparency
- No middle man commission - reduced cost
Why startup uses blockchain technology,
- Funding is a critical aspect of any startup. Blockchain opens the door for Foreign Direct Investment (FDI) which is usually restricted due to government policies and other regulations
- All the accounting and financial data can be made secure and accessible to all the authorized stakeholders of the company
- Business owners can have data from all the previous customer queries. By acting on these queries, customer support can become fast and efficient
- Startups can maintain a record of products that they use during their operation. It helps to trace the product during the entire operation and check whether they have any faulty or duplicate product in operation.
Most people see blockchain technology as a cryptocurrency, but very few know that blockchain technology has far more applications than mere cryptocurrency. Blockchain technology is centralized around a token-based system, and based on it; new avenues are explored for its implementation.
Here are the courageous few who have implemented blockchain technology for their start-ups.
1) StaTwig Technologies
This India based company is focusing on transforming extended supply chain management in the food and life sciences sectors. They are the two sensitive areas were tracking the expiry of the product as well as fake products are essential. StaTwig’s blockchain cloud platform allows customers to monitor products in the extended supply chain. They can continuously track the product's health information in a tamper-proof data registry, provide permissioned access to the information on-demand, and prevent third-party interference to data or contracts.
2) Hedera Hashgraph
Hedera Hashgraph is a public ledger- it means a secure, shared database that everyone can read from and write to. The public ledger is stored on the main nodes initially run by the Hedera Governing Council. “Acoer” developer of blockchain-enabled applications recently used Hedera Hashgraph technology to release updates on the Coronavirus outbreak with its HashLog data visualization engine. It helps healthcare and life sciences clients to easily track the progress and condition of the deadly virus or any crucial information related to epidemics.
High-interest rate of credit cards is a significant concern for all the users. Besides that, the customers having a good track record can only posses the credit card. To solve this issue, Colendi has a new micro-financing idea. It is a Fintech company that introduced a blockchain-based democratized credit scoring evaluation method. It offers instant credit with optimized rates and lets you enjoy financial freedom anywhere in the world. Colendi’s credit score provides a novel alternative for the current financial technology landscape.
ODEM is probably making the Blockchain worth. It is the world's first decentralized on-demand education marketplace. It enables professors and students to interact directly and participate in the exchange of education and learning, without the involvement of intermediaries or high-end institute. It means education becoming cheaper.
Authenteq allows customers to verify their identity through any channel without compromising their privacy. A blockchain-based, self-owned & controlled digital ID. It is fully automated, and it works seamlessly throughout your mobile and desktop channels.
6) Photo Chain
It is a decentralized stock photography platform built on the blockchain. The technology enables photographers to claim up to 95 percent of their potential earnings. The company's Digital Copyright Chain (DCC) solution ensures all copyrights and protections are in place. It helps to eliminate the copyright issues currently observed in the stock photography market.
7) Ship Chain
This start-up wants to take logistics to a new level. They have integrated blockchain to track the entire freight process from start to finish. It allows for an efficient logistics process across the whole supply chain. Every shipment is federated & validated in transparent blockchain contracts. The business owners have complete control over who & how their data is queried.
8) Buzz Show
Buzz shows incorporate blockchain technology to the music industry. It is a decentralized social video ecosystem with a full economic cycle and rewards for viewing, sharing, creating and curating videos. The most exciting thing about this platform is that it rewards viewers each time they watch something on Buzz show or invite friends.
The blockchain technology is not just influencing the business regimes but also leaving their footprints to government affairs. Recently, leading South Korean politician Ahn Chul-soo that their new party would use a blockchain-powered platform for voting, accounting, and budgetary matters – in an effort to boost transparency.
For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants.
While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO.
They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert.
Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits.
Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service.
For your startups’ SEO, you will have two scenarios.
- Scenario 1: Hire an SEO consultant OR
- Scenario 2: You will do it by yourself following the sound SEO practices
Scenario 1: Hire an SEO consultant
If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them.
( Image source: wpaisle.com)
- May I have a list of past and current clients?
- What is your plan or strategy to improve my search engine rankings?
- How will we communicate, and how often?
- Do you adhere to search engines’ webmaster guidelines?
- What SEO tools do you use?
- What are the odds my website will rank number one on Google, Yahoo, and Bing?
- Are you experienced in improving local search results?
- How do you measure the success of your SEO campaigns?
Scenario 2: SEO done by the in-house SEO team
Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets.
( Image source: seo-hacker.net)
Best SEO resources for startups
There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat.
- Search Engine Journal
- Search Engine Land
- The Moz blog
- SEMrush blog
- Neil Patel’s blog
- Yoast SEO blog
- The SEM Post
- Mangools blog
Free SEO Tools
Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups.
- Ahrefs’ Backlink Checker and SEO toolbar
- Moz Link Explorer
- Yoast SEO
- SERP Robot
- Google PageSpeed Insights
- XML Sitemaps
- SEO Site Checkup
- Robots.txt Generator
- Keyword Sheeter
Free SEO Tutorials
SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones.
However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not.
- SEMrush Academy-SEO courses
- Moz.com- one hour guide to SEO
- Udemy.com - SEO tutorials for beginners
- Yoast.com- free SEO training for beginners
- Hubspot academy- SEO Training Course
- Google webmaster youtube channel
Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice.
If you are looking to connect with SEO experts on social media here is the list.
- Rand Fishkin – Founder of Moz
- Barry Schwartz – Founder of Search Engine Roundtable
- Aleyda Solis – International SEO Consultant
- Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land
- Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics
- Jon Cooper – Expert Link Builder
- Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks
- Matt Cutts – Former head of the Webspam team at Google
By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.
It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).
However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.
For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.
ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.
What is the mobile app store optimization?
App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says are downloaded directly after a search in the store.
ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.
Objective of ASO= Traffic + Conversion
Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.
( Image source: appradar.com)
Key elements for App Store Optimization
Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)
( image source: Quora.com)
Techniques to optimize app store
- Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.
- App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.
- Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.
- App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.
- App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.
- Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.
- Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.
- App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.
- “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.
- Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.
- App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.
- Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.
- Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.
- App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.
Backlink checker tools have a prominent role in shaping the off-page SEO, especially when Matt Cutts from Google is extolling the virtues of backlinks as he says- “Link building is sweat plus creativity.” These tools are specifically meant to bolster the SEO efforts when it comes to improving the page ranking on search engines.
However, there is one big challenge- selecting the best backlink checker tool.
There are numerous backlink checker tools available in the market; somehow, it becomes difficult to finalize any one of them. However, there are certain parameters that could make this task easier. Here is the list of features your ideal backlink checker tool should have.
- It must have a user-friendly interface
- It should enable you to store favorite links for later use, so you don’t lose any of your research
- The tool should provide link strength metric that evaluates the overall power based on TF (trust flow), CF (citation flow), do-follow/no-follow, and other factors to make your job easier
- It should have an advanced filter to see the links you are interested in
- It should provide detail about backlink source and target page
- It should show information like- website domain score, page score, link type, anchor text, first seen and last seen.
Best backlink checker tools
1) Open Site Explorer (SEOmoz)
Free (Trial) / Paid
Moz contains quality tools for link analysis. If you are on a low budget, their free version still tracks your backlinking performance.
- The tool allows comparisons with other sites through the domain authority benchmark
- Their unique feature “Spam Score” allows analyzing subdomains for 17 distinct spam flags
- Anchor Text analysis available
- You can see the total number of domains linking to your site
- Check the domain authority of linking website
- Compare competitor’s link profiles
2) Majestic SEO
Majestic gives more insight into the origin of a link. It has a broad array of backlink indexing and domain analysis tools.
- Suggest new backlinks for the site
- It gives detail about the links that have recently stopped pointing to your site
- A list of the domains that have most links near links to your site
- Analyze anchor phrases that are used to point to your website
- A list of all of the pages or 404s that we have found with links pointing to them
- It shows the distribution and density of links within the referring page
- Finds the backlinks pointing to your own site or to that of a competitor
Free (trial)/ Paid
Ahrefs has the fastest backlink crawler in the industry. It gives detailed information about your link profile.
- Number of do-follow links and referring domains
- Displays number of NEW links acquired as per month and date
- Gives information about LOST links
- Finds out the total number of BROKEN links within the site
- It enables you to know the amount of traffic generated by backlinks
- Detailed anchor text performance
- Check competitors back-links
SemRush is a complete SEO tool. Apart from the common backlinking features like the number of backlinks, referral domains, new and lost links, their user-friendly interface makes the tool favorite among users. Here is the list of features for the tools.
- Detects number of Dofollow and Nofollow links
- Simplifies backlinks analysis through attractive graphical presentation
- Identifies domains that are harmful to site ranking
- The Backlink Audit tool allows you to analyze links referring to a specific URL
- Suggests a list of domains to target in your link-building campaigns
- URLs crawled per day and total backlinks
5) Openlink Profiler
OpenLinkProfiler is a free link research tool that allows you to check the backlinks of any website.
- It comes with a unique feature “Filter Link” to sort and analyze backlinking with particular criteria
- Get link notification when new backlinking is done
- The “Link Influence Score (LIS)” feature enables you to know the website (backlinks) that has a high influence on your search engine ranking. A link from a website with a high LIS has a higher influence on the rankings of a website than a link from a website with a low LIS.
- Let you know the webpages that have unique links. It is displayed in a pie-chart format
- Anchor text used to link your website
- Users can trace suspicious links using the feature “Link Disinfection.”
6) Link Miner
Free (trial) / Paid
It is a simple tool that allows you to perform all your backlink analysis.
- Find powerful backlinks
- Evaluate the link Strength
- Live preview of backlinks
- Save backlinks to the favorites list
- Options for advanced backlink analysis
Free (Trial)/ Paid
- Their unique features “social shares and engagement” let you know your backlinks performance on social media
- Filter results to get links from specific domains
- Find future backlink possibilities
- Track the source of domain’s or specific URL’s backlinks
- Conduct a thorough backlink audit
- Receive alerts whenever your webpage get linked by other sites
8) Uber Suggest
Most backlinking tools are paid because of their rich features, but Uber Suggest is a free tool that covers most link analysis features.
- Advanced link filtering- filter links by region, anchor text, domain score, page score, and even by URL
- Analyze your competitor’s backlinks
- Distinctly shows the source and target of the backlinks
- Check the number of Do-Follow or No-Follow links
- Gives all information like anchor text, link type, page score, domain score, etc.
- Export link details to CSV
Blockchain technology caught public attention around the same time when corresponding technologies like Big data, Payment gateway, and Cloud computing, were enjoying its dominance. Like any other new technology, even this technology was surrounded by loads of speculations and opinions. Some even wonder whether the Blockchain technology is just out there to prove some developer’s ingenious work or it has real value to end-users. Even survey reports have a different take over the Blockchain.
As per one of the, where companies from various sectors have used Blockchain for their projects, it was mentioned that on average, they were expecting a 24% return on investment on their early Blockchain projects but realized only a 10% return.
( Image source: quora.com)
The Blockchain is indeed disruptive, and it even forced experts to split opinions, whether it is a Myth or a Maestro of tech innovation. Let’s see what experts have to say who have been around technology and innovations for quite a long time.
( Image source: techrepublic.com)
( Image source: techrepublic.com)
The technology has unique features like recording transactions via a peer-to-peer network, an immutable ledger, smart contracts, then why it could not get through user’s expectations in all respect.
1) Centralized vs. Dencentralized
The majority of software that performs well and is used throughout the world is centralized - Android, Facebook, Quickbooks, Windows, etc. The users are very fond of these platforms for a long time. It was not that these technologies didn’t have any errors or were hidden behind their prominence but were prompt enough to solve the user’s issues rapidly. It gave a sense of reliability to users who operate their daily work on these platforms. It might not be in the case of Blockchain technology. But does it make Blockchain out of the context?
Take the example of the dApps (Decentralized Apps) that use Blockchain technology for app development. The app backend code is distributed between the nodes of a P2P network, which reduces the mobile app development cost that companies pay for cloud service or on-premise server support expenses. No doubt Dapps are very slow, but it still has the merits. A combination of centralized and decentralized can be more productive than overruling one over the other.
2) Blockchain Performance
The amount of data you store on Blockchain has to be stored by every full node on this planet. It means anyone who downloads the Blockchain is also downloading your piece of data and everybody else who is there on the Blockchain. It could increase the cost of storing data on Blockchain and speed of the storage. Limited storage and slow transaction speeds present a big barrier to Blockchain adoption.
3) Smart Contracts
( source: blockgeeks.com)
It is the smart contract that drove most people’s attention towards Blockchain technology. A smart contract can take away all the paperwork out of your organization or business processes. The set of rules (a piece of code) automatically gets executed when predetermined terms and conditions are met. A smart contract could be used in multiple ways like tracking rented vehicles, transfer ownership of a house or apartment, to record music copyrights, and so on.
It eliminates third party dependency, reduction of bureaucracy, reduction of costs by removing the need for lawyers. However, there are certain limitations that question smart contract’s feasibility in the actual world.
- The information on Blockchain is immutable; it means if there is an error, it can’t be changed. Also, it is a cumbersome task to download the entire Blockchain and re-enter data even for small changes.
- Another issue is legal prosecution. For example, a smart lock cannot prosecute the person who damages your property. A law enforcement body like the court is needed.
- Non-reversible transactions limit smart contracts to a very narrow niche of use cases or industry
- The loss or theft of laptops, hardware private keys and flash drives would lock people out of their contracts and fortunes forever
4) Gold vs. Bitcoin
Gold is a stable commodity, and it can be exchanged with foreign banks in return for funds. As of now, one cannot borrow money from Banks for Bitcoins. But the World Economic Forum suggested that 10 percent of global GDP will be stored on Blockchain by 2027. Though everything seems glittery for bitcoin, the value of physical Gold cannot be underestimated. Gold has an intrinsic value that can never drop to zero – the same cannot be said for bitcoin. This is one of the main reasons why some envisage Blockchain as overhyped technology. On the other hand, Blockchain is no fallacy for virtual currency users, who think Gold is too primitive to handle the tech-driven world. It is interesting to watch Blockchain and Gold in neck-and-neck competition to build their supremacy in the world economy.
5) Blockchain Scalability
Blockchain scalability is one of the prime reasons many are reluctant to adopt this technology for their business processes.
( Image source: zdnet.com)
VISA does transaction around 1667 per second, while Ethereum and Bitcoin are limited to 7 and 20, respectively. Blockchain is bottlenecked around its scalability. The two main issues around the Blockchain scalability are
- Time consumed to put a transaction in the block
- The time taken to reach a consensus
Every recordable transaction requires peer-to-peer verification along with it associates the transaction fees. If you want your payment to be verified more quickly, you have to pay a higher fee for it. As transactions continue and records grow, block sizes increase eventually, which may result in higher verifying fees.
Bitcoin is currently verifying, or creating, one block every ten minutes, in the future, it may increase with the number of blocks involved.
Blockchain technology will not be judged only over their performance metrics but also on their value proposition to the existing technology.
In 2020 the battle will not settle on its viability alone but rather selecting them as your business preference- private Blockchain, public Blockchain, or both. It is expected that 80% of Blockchain deployments will be hybrid, multi-cloud, or both. The expert below quotes when one should adopt Blockchain technology.
( Image source: searchcio.techtarget.com)
Whether Blockchain is Overhyped or Underhyped is a big question as of now, considering the fact it is still in the growing phase.
Their limitations are big blockages for technology and place them in the same bracket where 3D printing, Wearables, NFC (Near Field Communication), Autonomous Cars are resting.
But with improvisation in Blockchain technology, it is expected to reverse the perception of those who feel insecure about it.
Blockchain technology has taken the routes lesser-known, and even though if it does not rise to people’s expectations, it has lit the light in the dark, which was not explored so far.