It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look:
What is Search Engine Optimization?
SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website.
Seo is undoubtedly beneficial in many ways:
- Build Brand Identity
- Reputation Building
- Builds Trust & Credibility
- Better User Experience
- Increased Engagement, Traffic & Conversions
BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM….
What is Social Media Marketing?
Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business.
It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks.
SMM is really helpful in many ways to enhance your business:
- Faster, Easier Communication
- Knowing your Audience
- Customer Feedback
- Curate customer content and stories in a snap
- Improve Brand Loyalty
SEO vs SMM – Which is Better to invest in?
As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media.
Search Engine Marketing (SEO) over Social Media Marketing
People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This says that 61% of people preferred to search online for a product before making a purchase
Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly.
Social Media Marketing (SMM) over SEO:
Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase.
Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately.
My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.