The answer is simple – YES.
SEO and Social Media help each other.
Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs.
Here is more benefits to SEO using Social Media tactics:
#1: Social media affects your website traffic as it provides more visibility to your content.
#2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility.
#3: Social media channels are best to make your content reach to as many people as possible.
#4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves.
#5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience.
#6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages.
Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.