In the world of SEO, obliging to the terms of Google is the only way to achieve visibility. To maintain their sovereignty, Google constantly updates its algorithms so that users coming to their site can get the best search experience. Having said so,...read more
In the world of SEO, obliging to the terms of Google is the only way to achieve visibility.
To maintain their sovereignty, Google constantly updates its algorithms so that users coming to their site can get the best search experience.
Having said so, it is to be known that Google is stringent when it comes to unauthentic content. With its first update Panda in 2011, it was made clear that plagiarism will not be allowed to gain ranking.
However, having multiple copies of your own content is a different matter.
What is Duplicate content?
It refers to the content within or across URLs, that match completely or are appreciably similar.
Is Google penalizing for duplication?
According to Matt Cutts, nearly 25 to 30 percent of the web is duplicate content.
With that, it is clear that Google does not penalize for duplicate content.
Google already filters duplicate links in the SERPs. To check, just put &filter=0 at the end of the page URL for any of your searches. You may see the same page more than once. This means results we get are already filtered such that Google clusters duplicate URLs and displays the most relevant one from the copies.
What causes duplication?
URL parameters: Often parameters such as certain analytics code or click tracking causes duplication. Even the order of parameters may create duplicate content issues.
Session IDs: These also lead to the creation of multiple versions such that a new id is assigned per user.
Print-friendly versions: Point to note, these versions also get indexed.
HTTP or WWW versions: Most people are aware of this. The websites maintaining HTTP / HTTPs or WWW versions may experience duplication issues.
Same product pages: In most cases, various merchants are selling products of the same manufacturer or brand. Therefore, the description is more or less the same. This also leads to product page duplication.
Scrappers: Most know about scrappers copying the content on your page in any form to their website causing duplication.
How can it be fixed?
One can set 301 redirects on the duplicate pages to the original page.
Another way is to use “rel=canonical” this tells Google that the particular page is the copy of a URL and all the ranking power should be credited to the original URL.
One can also use Noindex or set preferred domains to mitigate issues of duplication.
Duplication can easily be handled. Google had set out a guide on deftly dealing with duplicate content where the subject is covered in detail. However, if duplication is daunting your mind, just drop us an email at [email protected] for an intensive site audit and recommendations.