As per Statista, there will be around 4.3 billion global email users by the year 2023. Hence, marketing teams are as much as trying to capitalize on the field of email marketing by sending messages directly to the inboxes of their intended audience.
However, people will unsubscribe emails that are too promotional. This is because most users look at promotional emails as spams; hence, a more personalized style of emailing is the need of the hour for all different types of email marketing campaigns. The key lies in properly managing the email content that is educational and offers helpful information to the readers. Now, let us discuss what email marketing holds for the users as well as businesses in the near future.
#1. The future of email marketing will be based on Machine Learning, AI, and cloud-based technology.
#2. Personalization matters.
#3. Captivating storytelling will drive email marketing.
#4. An interactive email will more easily bring sales to your business.
#5. Compatibility with all mobile devices is a must.
A smartly designed email maximizes accessibility and user experience. Exceptional template design, copy lengths, and call-to-action are essential to be considered throughout the campaign development.
Email Marketing is a free marketing channel and drives exactly relevant audience to your website. Now there are paid email marketing tools like Mailchimp, Send in blue that can be extensively used to send bulk emails that reach your Clients, Customers or Prospects. The Email may not immediately convert a prospect or influence a customer to purchase your product. Its always a draft representing your Brand that keeps reminding your customers that they can purchase your products when they have a need for it in the future