How social media contribute to your app marketing?
Sr. Content Writer and Social Media Strategist
Updated 9 months ago
As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task...read more
As of today, the App Store has more than4.4 million apps and Play Store has more than 3 million appsavailable on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.
Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app.
It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies.
Here are a few of the strategies that can contribute to the success of an app:
Earn quick visibility through influencer marketing
Social media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach.
Utilize paid ads to get your app discovered
As per Google insights, 49% social ads influenced the app downloads on smartphones. You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well.
Native video ads
With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it.
So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users.
The bottom line
So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app.