In the past few years, the volume, scope and significance of e-commerce have certainly increased manifold. From grocery and clothing items to travel packages and air tickets - there are countless offerings which you buy off the web, in just a few clicks. As per a trusted source, online consumerism is expected to increase to $2.1 billion and the online sales to exceed $4.8 trillion.
If you want to improve sales on your websites then no aspect of the customer journey can be underestimated. Each facet of your e-commerce website must be carefully crafted - from the landing page, product page to checkout page.
With a stunning e-commerce website, you can cultivate a brand which consumers would prefer to shop. This enables you to communicate with visitors and expand your customer base during the sale of your goods and services. For the e-commerce website to really succeed in this competitive marketplace, that gets more returning and loyal visitors, designing the right website interface with exceptional user experience is the top priority.
To help your brand stay abreast with the evolving trends, here are the tips which will accelerate your sales and revenue growth;
One of the best ways of doing this is by making sure that you have a well-developed website with a top-tier architecture that attracts the attention of your customers and provides fluid navigation. Make it clutter-free by providing users with one-step login/ OTP login and seamless check-out pages with “guest checkout” feature to mitigate the growing cart abandonment rate.
Integrate video content in your product pages. 85% of visitors want videos from brands. It is best of both worlds as it makes them stay longer on your website and adds more credibility as you display how the product appears in real-life scenarios.
Incorporate conversational chatbots for clear communication and addressing the doubts that viewers have on their minds. This enhances customer satisfaction and expedites the buying process.
Additionally, if you want to increase the chances of your product being sold, you should definitely consider putting up a product comparison page for each product. Oftentimes, the buyer will choose the cheaper product simply because he believes that it's better than the other offerings on the platform. However, with a product comparison page, you can display more products with the same range and features. This is a good way to up-sell and cross-sell your product. Add FAQ pages, social proofs, ratings, reviews and clear CTAs with each product.
Another important point is the implementation of high-quality product catalogues or images. Remember to provide images of the products in different sizes and angles, the close-ups and far shots, so that the potential buyer is able to visualize the item better.
The last tip on how to design an e-commerce website for more sales is to properly use keywords so that your site is more visible in search engine results. Keywords need to be integrated with the content of each page of your site so that these can be accessed by online users when performing searches. Be sure that you put these keywords in your product description as well so that people are informed of what you are offering. It is also vital for you to optimize your website for cross-platforms and devices.
Over to you
While designing an online store, always remember that “less is more”.The key to more sales is a clean, easy-to-use and easy-to-navigate website design.
When it comes to developing an eCommerce website, web design is crucial. To convince visitors to make a purchase, a good eCommerce web design relies on the use of the proper colors, fonts, images, text, and graphics. The design of your eCommerce website should appeal to potential customers, create a positive user experience, and showcase your store in the best light possible. So, not only does your website need to look attractive and feel consistent with your brand, but it also needs to motivate users to take action, such as making a purchase. Here are some helpful eCommerce web design suggestions to help you take your business to the next level.
The first thing you have has been proven time, and again, it works perfectly even in your startup so long as you pay attention! The second step of designing a beautiful online store is making sure that everything looks good: the graphics/screenshots should look great; the colors are clean, clear, and simple too.
I'm telling you right now how you can improve your online store.
Here are some design tips for e-commerce websites that will help you create an online storefront that turns visitors into paying customers. Many established e-commerce companies work with professional designers to create custom templates based on best practices to boost sales and visitors.
1. Less but Crisp Text
Avoid large text walls in your design and focus on graphics and photos that take customers to different areas of your website. Focus on small blurbs in your sections and on the start page instead of many words.
2. Filter Out
Consumers love filters and options to find products and services. The design of search options that include product images in the search bar can increase your sales.
3. Friendly UX
This e-commerce website design guide will help you make fundamental design decisions to build an excellent e-commerce UX that is professional, attractive and user-friendly, and lets shoppers come back more often. If you are wondering about the ease of use of your e-commerce site, we have written a post to help you.
4. Make it look lively
You should fill the design of an E-Commerce website with the proper use of photography, colors, typography, and just the right amount of space. If you want to create a website uniquely, you can take inspiration from certain best-designed websites to help create a fantastic product.
5. Know your audience
Design differences between B2C and B2B e-commerce sites To design a robust website, you need to understand your target audience and find the best way to reach them. If you don't start an e-commerce site, there's a huge market you'll miss. B2b e-commerce websites deal with turning visitors (prospective customers) from top funnels (tofu) and middle funnels (MOFU) into customers by using a mix of online e-mail marketing, e-books, social media, online demos, offline sales, telephone consultancy, and personal demo.
6. Stick to Principles
A website is seen as a sign that you are a reputable and trustworthy retailer to potential customers. It tells them that you are professional enough to build a website from scratch and sell your products and services. E-commerce websites that follow the basic design and usability principles can transform your website into a powerful sales generator.
Making a positive look for your website’s new visitors, it is more important to attract and them to take interest in your products and services and become a customer.
In recent studies, 92% of the buyers visit and buys from a site that looks creative and eye-catchy. Because as we all know, the first impression is the best impression, it suits for the eCommerce website too.
Web design has special capabilities to increase sales and improve your company’s revenue.
“76% of users’ opinion on website design derives the site sales”
Whenever a user looks at your website, they determine if your website’s credibility is up to the mark or not.
“45% of the users leave the site if they find your site unattractive”
Looking for improving your site’s design to boost sales? Here are some great ways to improve the design of your site.
Functional website will solely rely on the site design which stands on the sales. You should understand the impact of unresponsive design appeals to your audience.
Anyone who wants to boost sales with just the CTA, make sure it stands out from others with web designs.
If you want to increase eCommerce sales of your website, try focusing on using high-quality visuals.
Using the white spaces in the pages wherever possible because white space is fundamental to good design.
So before investing in web development, try investing in web design as it has a drastic impact on your eCommerce sales.
Over the past, eCommerce is the only industry that finds sound growth. All thanks to the technology that been developed to support the eCommerce business.
How did the eCommerce industry achieve such feet?
Because it is easier, safer, faster, and funnier to sit on the couch and order things from smartphones. But this growth is definitely good, but it is equally tough to stay in this competition that moving at a great pace.
For such results, you need to design an eCommerce that offers a convenient shopping experience. Web design is more than the design template or color grading, the trend is now changing toward the user experience and user interface.
These factors can affect conversions are related to the eCommerce website design. Here the website design should possess the following elements, such as:
Below I’d list some of the key practices in eCommerce website design for better conversion rates and sales.
Nowadays, building an eCommerce website doesn’t require a huge effort but designing an eCommerce requires a lot more attention, effort, and time to attract customers that in turn pull more sales.
There are many factors that affect on store design for ecommerce.
Web design is critical when creating an e-commerce store. Good e-commerce web design is about using the right colors, size, fonts, images, words and graphics to convince visitors to make a purchase.
Nowadays if you make your e-commerce store for any products selling then you must have to make your store design better, so users can start on your store and feel good to purchase products.
Your e-commerce website design should attract potential customers, provide great user experience and present your shop in the best light.
There are many key points that affect store design.
If you want to Shopify store design or development visit codifyinfotech.
An eCommerce website should have a simplistic and minimalistic design. Being simple is always best for user engagement. Users should be able to navigate every page smoothly and check the menus effortlessly. Experts opine that websites with professional and scannable features result in more and more sales at the end of the day.
The website should hold a user-friendly interface so that visitors to the website increase day by day. Mentioned next are the features that contribute in the popularity of the eCommerce websites:
Keep eye-catching color to add as a benefit. High-quality images create bigger impacts on the minds of the buyers and triggers sales activity more and more. Proper product pages prove to be among the critical factors that can make eCommerce website work with popularity.
Ensure focusing on the brand value and keep the designs clean, clear and truly focusing on sales. An eCommerce website or app plays a huge part in building the connection with the audience and also driving in more sales. Professional eCommerce solutions Australia must be secure as it contains sensitive information.