Due to the COVID-19 pandemic, the demand for e-commerce and online shopping has increased a lot. The interaction with the outside world is limited and almost every work is carried out online. It resulted in increasing competition between the eCommerce businesses since people are relying on them for meeting all their day-to-day needs. The eCommerce website design trends discussed here will serve in coping up with the competition and become viable.
In this article, we will discuss the different reasons why an eCommerce web design is important, what makes a good design, and the latest eCommerce web design trends in 2021.
Why Having a Good eCommerce Website Design is Important?
Online shopping itself has become a trend now. Ever since the outbreak of the novel coronavirus, shopping online has become a necessity more than a preference. However, earlier, some of the main reasons why people used to shop online was because it was quick, hassle-free, kind of less stressful, less expensive, provided a wide range of options, exciting deals, etc.
When an eCommerce site provides all the above, they succeed in satisfying the customer and providing them with an outstanding shopping experience. However, the one thing that will attract your customers in the first place is a good e-commerce website design.
Following are a few more reasons why eCommerce web design is important.
What Makes a Good e-commerce Website Design?
A good eCommerce website is supposed to have the following features.
Simple and clean e-commerce websites are often liked by the audience. Keeping distractions away is also a great way to keep your customers focused on the purchase and gain more sales.
People trust and like to buy from established brands. So, businesses that put trusted brand products on their site can drive more sales. Doing this helps in defining their brand and creates a strong connection with the audience.
Customer or not, every person wants to have a good experience while browsing the e-commerce site. So, a well-designed and easy-to-navigate website will improve the process of shopping for customers and provide an easier and hassle-free experience.
Colors can invoke feelings and emotions in customers. A good eCommerce business understands the psychology behind the colors and uses it for their sites to inspire feelings of passion and excitement within the customers and create visuals that stand out from the rest.
A good website design always uses images of the best quality. Using relevant and high-quality product pictures help in attracting customers and will give them a detailed idea about what they’re about to buy. It will help them in making informed purchasing decisions. Employing 3D images are also beneficial in this case.
7 Best eCommerce Website Designs that are Trending in 2021
Here are some of the best eCommerce website designs trends in 2021.
1. Combining landing and product pages
In a traditional e-commerce website, customers first had to go to the homepage and then choose respective categories from the menus for viewing the products. However, things have become far better now. Customers can directly access the product from an advertisement, a social media post, or a SERP page.
This trend is forcing more online retailers to design the product or category pages by employing the landing page elements. The elements mainly include call-to-actions, social proof, unique selling propositions, hero shots, etc.
By combining landing and product pages, you can enable consumers to receive all the needed information about your online store as well as the products. Apart from that, landing pages are likely to bring more conversions to the sites.
2. Responsive eCommerce website
Retail websites usually receive more traffic from hand-held devices, i.e., smartphones or tablets. However, as compared to tablets, smartphones are a widely used channel for online shopping. That is it is important to use responsive web design for e-commerce sites.
You not only need to optimize the design for the mobile or tablet, but you should also optimize it for desktops so that it runs there smoothly. By ensuring this, customers will be happy to use your site and will keep revisiting.
Responsive designs are one of the most powerful trends and are employed by almost every eCommerce site owner. In fact, retailers are now paying more attention to the mobile versions rather than the desktop ones.
3. Minimal accents
The minimalist style of e-commerce web design is one of the most effective trends of all time. You can use prominent design elements like big background images, vibrant colors, large topographies, etc. to create the website design. Not going overboard will result in a clean and crisp layout, which will direct the customer’s attention to the products while preventing distraction.
Apart from this, typography has also become a recently popular trend. By using big, bold letters you can attract the attention of customers while offering them details about the product.
4. Advanced visualization
The one huge disadvantage of an online e-commerce store is that it can offer the same visual experience as brick-and-mortar shops. By visiting a physical store, you can inspect the product from different angles, touch the fabric, and see how it can look on you. The same isn’t possible if you are shopping online.
However, you can overcome this downside by making use of modern technologies. Even though the visual experience won’t be exactly the same, you can still drive sales from the customers. So, apart from simple graphics and text, try employing other engaging options, such as product 3D models, augmented reality, consumer-generated media, interactive content, etc.
The use of advanced visuals will help in providing more information to buyers and can result in greater conversions. So, instead of showcasing your products with a lot of photographs, you can offer a 360-degree view. For example, if you want to display the design of an accessory, you can put 3D accessories design on the site and enable potential customers to view the product from various angles.
Motions never fail to engage the audience. So, motion is also one of the coolest trends in e-commerce website design. A few examples of motion content in website designs are loading bars, icon rotation, CTA graphic designs, etc.
This can effectively make the websites catchy and grab the immediate attention of customers. It can also aid in making their online shopping experience more delightful.
6. AI or Chatbots
Chatbots are not in the latest trends but are still considered the best. As compared to untrained workers, artificially intelligent chatbots are more effective in driving sales. Just like your sales assistant, these can also provide shipping notifications, discount codes, and help customers with their purchase.
Chatbots are also helpful to e-commerce site owners. It can help in reducing their workload for management as well as meet their customer needs without delay.
7. Asymmetric layouts
The use of asymmetric layouts has been trending a lot in 2021. Brands are now starting to experiment with unconventional methods that are slightly different from the usual grid.
This helps in giving an interactive and dynamic look to the website while highlighting the unique features of the brand. It also aids in offering more emphasis on certain products without overburdening the page with many visual accents.
This trend is best applicable to eCommerce websites possessing limited products. However, if the number of products is more, you can choose a traditional grid layout. It will prevent the products from taking much space, thereby enabling customers to navigate freely.
2020 has been a challenging year for everyone. It’s a year to unleash your full potential for being creative and break the technological boundaries. So, if you are associated with the retail or e-commerce domain, then it is high time that you look out for different creative solutions to improve your online sales.
If needed, do not hesitate to employ product 3D rendering services and utilize the best visuals for your sites. In fact, we advise you to use them if it helps your business to stand out from the rest. Also, make use of the eCommerce website design trends explained here to get the best possible results for your business. Try them out and see what works best for you. As the e-commerce industry is getting competitive, not exploring the trends and sticking to an old design will be very unwise.
In the last year, e-commerce has become a staple in the retail landscape. Over 2 billion people indulged in online shopping in 2020, and e-commerce now amounts to almost 20% of global retail sales. To generate revenue from online channels, you need to develop and design an e-store.
The new-age e-commerce website is just for a mere online presence, but it is your digital storefront. Regardless of how amazing your products and services are, if your website design is not streamlined for sales, then you will always lose your customers. As per research, 20% of visitors leave the website as soon as they encounter poor navigation and botched web design.
As an e-commerce company, you should always focus on creating an exceptional and effortless shopping experience for your prospective customers. It should look professional, visually appealing and credible at the same time. Let’s walk you through some must-have design elements that can boost sales conversion on your e-store;
Integrate a functional layout
Create a visual hierarchy with a layout that enables your visitors to interact with your content without making your bounce rate go higher. It encompasses the most crucial elements of your business, such as your name, logo, CTA, what you offer and things that differentiate you from your competitors (USP). It is a balancing act, make sure all the components complement each other.
Showcase your products on landing pages
Create a rotating banner of your top-grade products and incorporate it on your landing page, it is a sure-shot way to grab visitors’ attention and increase sales.
Add a search bar on every web page
It is a vital part of user experience and website usability. Oftentimes, visitors abandon the cart and leave pages, as they have to go back to square one if they want to explore the store further. Add a search feature on every webpage to make the experience smoother.
Add relevant CTA buttons
Conduct heat map testing to find out the pages where visitors spend most of their time, display your CTAs (Call-to-action) buttons there. Make sure they are direct and crisp - use emotionally triggering words - “try before you buy”, “sign up for freestyle guide”, “Get today only”, “Only 4 left”. Such CTA cultivates a conversion path for your users by inducing actions from visitors.
Faster checkout process
The complicated checkout process is one of the most prevalent reasons for higher cart abandonment rates. It happens when visitors are asked to fill long-forms and give lengthy data input to sign-up. Make it optimized by introducing a one-step checkout process with OTP / Google or social media sign-ups.
More than 50% of the global web traffic comes from mobile. It is extremely essential to have a website that is mobile-centric, has a lot of white space, simple navigation, imagery and concise product description.
To sum it up
Always chase simplicity in design. Assume that your website is going to be used by non-tech-savvy visitors, and anticipate their web experience. This will help you map out a layout that is friction-free and something that guides visitors to the bottom of the sales funnel.