Every day, hundreds of thousands of internet users click on Google ads to purchase products and services. According to Statista, the number of digital buyers worldwide is projected to reach over 2.14 billion people. As you are already aware that Google dominates the search engine market with more than 90% of the search traffic and processes 63000 searches per second. So, if you are an advertiser, business owner or e-commerce entrepreneur, then leveraging on pay per click is of paramount importance.
Whether you started your physical storefront two days back or have been in the online business for years, with Google ads you can start your campaigns anytime. Generally, the Google shopping ads have three major components - campaign, product groups and ad groups. You can choose two methods either utilize one campaign or one ad group or use campaigns with diverse ad groups and triggers.
Firstly, to make your online business profitable is to have a website that generates leads to sell products or services. It is imperative to capitalize on all avenues of advertising to drive customers to your website. Many people are intimidated by the prospect of using Google AdWords as their primary marketing tool. Understanding the core elements such as content, ad placement, keywords and web page layout will allow you to create ads that work. These basic principles are what will form the basis of your successful ad campaigns.
Here are some proven strategies to drive more success through Google Ads;
Make use of negative keywords
This strategy helps in filtering out the people who are not interested in your offerings and display ads to users with high purchase intent. They keep a tab on the ROI, by targeting keywords that will aid in reaping higher rewards.
Create high-value content
Creating original, relevant and keyword-rich articles is the backbone of any informative website. The more original and relevant your articles are, the more visitors you will attract and the more potential for clicks you will receive. A well written and informative website is what all web surfers seek and will become a source of traffic and sales. Your website should be relevant to the topic it is covering.
Strategize your Ad Placement
Using Google AdWords properly requires proper placement of your ads in tactical positions on high traffic pages. PPC ads placed at the very top of your web page is usually the best approach. The next thing you want to do is to place ads on sidebars, product reviews, product demonstrations, and product trailers. This is because these are very high traffic spots on your web pages and are also very likely to draw clicks from your visitors.
Add long-tail keywords
The advent of advanced search through virtual assistants and smart speakers made long-tail keywords key to conversion. Optimize your ads by including long-tail keywords - it will minimize the competition and accelerate the chances for sales.
Google AdWords strategies include effective use of keywords and ad groups. Keywords need to be targeted in order for them to be used effectively. Ad groups will attract traffic by bringing together a large number of related ads. The increase in traffic will drive more sales. To achieve this objective, you need to find ways of creating quality traffic. You can increase traffic by creating new ad copies based on your current market or by using search engine optimization techniques. You can also optimize your web pages and your ads so they will benefit from search engine optimization practices and also rank higher in the search engines.
Over to you
Optimizing your ads with ad extensions and eliminating duplicate keywords can also boost your website traffic and sales stream.
Ads serve as an influential tool for small businesses. Your business can grow an online presence and can be seen by more customers if there is a clear strategy and direction while using Google Ads. Using Google ads, the overall process is to build high-quality and SEO-friendly web pages and advertisements that help businesses get a better position at a lower price.
You can take advantage of Google Ads and can bring your brand online by following strategies:
Without hiring advertising consultants, you can advertise your business with Google ads. If you use ads properly, then it can be beneficial to your business. You can connect with your customers efficiently. The potential customers can find products and business details. The potential customers can easily find the products and business details with the strategies mentioned above.