Customer Lifetime Value (CLV) serves as a business metric that helps in measuring the net profit the company can make per customer over time
It is easy to make smart decisions and improve the marketing strategy when a customer lifetime value calculation of the subscribers combines with the email campaigns' ROI (Return of Investment). Three ingredients are required to get an email subscriber's lifetime value: - active subscribers, the average lifetime of the subscribers, and profits produced by email marketing.
You can utilize an email marketing list to improve your CLV in the following ways:
By including a product recommendation list in the post-purchase order confirmation emails, retailers can drive email customer lifetime value upward. The system can track the customer’s on-site behavior and recommend products to the customers as per their choice.
The merchants send the previous buyers’ follow-up emails with items related to their last purchases.
If you focus on retaining existing clients and increasing their lifetime value (CLV), you can produce a steady and predictable increase in revenue. If you can keep your customer for a longer time, there will be more excellent value during the brand's lifetime relationship.
Email list serves as a rich source of data. With email marketing, you can retain customers by providing value-packed content that helps in keeping customers engaged. Make sure you emphasize your product and service value. You can get rid of sales pitches, give attention to specific customer requirements, and advise ways to solve the problems by using your services or products.