How to select the best order management software (OMS) for e-commerce business?
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Sr. Content Writer and Social Media Strategist
Updated 3 months ago
The year 2020 has been a turning point for the e-commerce industry as some markets witnessed 10 years worth of growth in e-commerce penetration. During the lockdowns and strict social distancing, the revenues of online business increased manifold as ...read more
The year 2020 has been a turning point for the e-commerce industry as some markets witnessed 10 years worth of growthin e-commerce penetration. During the lockdowns and strict social distancing, the revenues of online business increased manifold as consumers' appetite for contactless shopping enhanced. Owing to the unexpected demands from customers worldwide, supply chains started to crumble. This is when businesses realized that they need to reinvent and reimagine the conventional way of running the processes. This way, they can thrive and strive in the hyper-competitive world.
To achieve that feat, e-commerce businesses need to enhance their reach, utilize a multi-channel sales approach and deploy a robust order management system. These new-age OMSs allow companies to stay abreast with the industry and customers’ shifting demands while delivering a consistent customer experience. It supports businesses at every stage of order management - from routing, labelling, returns, delivery and subscriptions.
Here are the few things that you need to be mindful of when you are buying an OMS for your company;
Seamless integration with other systems
Your business can get unprecedented agility if it can be integrated across all the systems. Go with software that could support and work in line with the accounting, customer service, inventory, ERP, CRM and warehouse systems.
It should strengthen operations with automation
Manual processes have a much greater probability of committing errors that cannot be rectified faster. Wrong labelling, invoicing, inconsistent calculation of shipping cost can add to customer dissatisfaction and tarnish your brand image. To reinforce the operations, choose an OMS that can automate most of your order fulfillment processes.
Support multi-channel sales
In the era of omnichannel and multichannel sales framework, a business should be able to track the status of the order from every platform. Be it social media stores, e-commerce platforms, marketplaces like Amazon and Alibaba- your OMS should be able to centralize all the data regarding routing and inventory turnover ratio across the channels.
Should facilitate international sales
Due to globalization and digitization, the borders between countries have been blurred. Order management systems should encourage cross-border sales and should accept payments in myriad currencies. It enhances the brand identity and allows businesses to explore new markets.
Data-driven reports and real-time analytics
These systems should forecast the volume of safety stock that you should maintain to prevent over-ordering or overselling. This is extremely crucial in the fourth quarter and even during occasions of unanticipated market demand fluctuations. A merchant-fulfilled approach could also be supported by an OMS platform that links to your stock outlets.
Wrapping it up
Choose a system that is flexible, scalable and fits right into your budget. Also, consider production levels and subscription model transparency. A well-thought-out solution can transform your supply chain and deliver exceptional customer service.