Search Engine Optimization techniques keep on changing and updating with time. Today, almost every other field requires SEO. Even for the medical entity, it is challenging to be updated with the ever-changing SEO scenario. SEO tips and tricks working...read more
Search Engine Optimization techniques keep on changing and updating with time. Today, almost every other field requires SEO. Even for the medical entity, it is challenging to be updated with the ever-changing SEO scenario. SEO tips and tricks working just fine become obsolete and start harming your website in no time.
While planning SEO strategies, you need to focus on the following techniques for increasing traffic and attracting a niche audience to your medical website.
Build the Right Links
Link building is not likely to disappear shortly, and it will be even more crucial to build a technique that establishes quality links. It is always advisable to have one quality link from a well-known and trusted website than to have various links from irrelevant directories. If the links do not add value and help you build authority in your target market, there is no need to look for new ones. It is essential to emphasize link building as a long-term process. Referral traffic drives a lot to a website’s organic search rankings.
Enhanced Mobile Optimization
It is high time when healthcare providers need to realize the importance of mobile apps for all the medical requirements. It has been observed through various research that there is a vast difference between the way keywords rank on mobile and desktop. Hence, mobile-friendly content gets the best chance of getting higher rankings on SERP.
Increase in Voice Search Popularity
Voice commands-based searches are becoming the new normal for searching content from search engines. Most users now prefer to speak into their smart devices instead of typing their queries and searching their desirable content. Voice search is faster, more comfortable, and convenient compared to typing searches. Moreover, industry experts suggest that if voice search sustains its current growth rate, nearly 50 percent of total searches will happen through speech in the coming years.
Content as Quick Answers
Another exciting feature from Google, Quick Answers, scans the web for specific content to answer the user’s query. This content usually appears in the form of short sentences, bullet points, or lists. You need to identify popular queries by the users and their intentions to rank in higher SERP positions. Your focus should be to answer these questions within your content. FAQ pages are an excellent way to handle this. Offering a quick snippet of content that solves user’s queries minimizes the need to scroll through long blogs and articles.
HTTPS Over HTTP
In April 2017, Google announced that websites that ask users to enter personal data would require to have HyperText Transfer Protocol Secure (HTTPS) as an extra layer of security. This HTTPS is a higher-level web browser protocol as it encrypts and filters all communication between the website and the browser. Afterward, Google started displaying a “not secure” warning for any site that gathers user data but does not have HTTPS. However, this warning is only visible to the websites that are viewed in the Chrome browser.
All the points mentioned above clearly describe the top 5 SEO strategies you need to implement in your medical business to increase SERP rankings.