BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent.
All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing.
Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business.
I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run.
OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support.
Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance.
After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith.
The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs.
A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.