What Are AMP Emails? The latest buzz in the email industry is that of "AMP Emails". This is a technology that combines email, the internet and social networking to create a more interactive experience. The best part is that it does not require a subs...read more
What Are AMP Emails?
The latest buzz in the email industry is that of "AMP Emails". This is a technology that combines email, the internet and social networking to create a more interactive experience. The best part is that it does not require a subscription or any sort of monthly fee.
AMP technology in an email enables marketers to inculcate interactive components like carousels, polls, purchase buttons, forms and much more into their emails so that the action can be performed within the email without having the need to open a new tab.
What AMP emails do is allow you to create email campaigns that include both the sender and the recipient. This means that you can send out multiple messages to different recipients at the same time.
The other nice thing is that you don't have to worry about writing your own messages. Instead, all you have to do is copy and paste into your message and then customize it to fit your business.
How to use AMP email?
If you think you may want to try this type of email service, you can do so by either signing up for an account or signing up for an autoresponder. It's important that you use a high-quality autoresponder so that your emails are easily opened by the recipient.
They really are a great way to increase customer engagement and to add more value to your emails. All you need to do is sign up for a free account, fill out your profile and then start sending out emails to your subscribers.
Now that you've set up your email campaign, you need to be sure that you are creating content that people want to read. You can use your autoresponder to do this for you by setting up your message in different ways so that it looks like a newsletter and then sending it out in different ways, such as via regular snail mail, through email, and even through an RSS feed.
What are the benefits?
Wider email usage: A good thing about AMP emails is that they can be sent out to anyone in the world. This means that you will be able to reach people in places that you would never have thought of reaching before. Even if you don't have the biggest audience in the world, you can still send out your message to people who might find it interesting.
Enhance your emails: With AMP, email marketing gets powered up. The average conversion rate of email marketing is 15.11% by 2020; it surpasses every other channel of marketing. With AMP, it can be predicted to rise even more.
Personalize your emails: A great feature with AMP is that emails are dynamic. The content within an email can be updated such as weather reports, prices, etc. This way subscribers can receive highly personalized, relatable and valuable content.
Dimensions: The length is not defined so users can scroll through email easily. However, the width of the AMP is 800px or less.
In final words, AMP emails are sure to overcome the traditional format of emailing in the years to come. Refer the video to see how brands are putting AMP to use. https://bit.ly/3nxjdJc