A marketing automation tool has become a prime necessity for marketing teams and sales departments of all business sizes. HubSpot, Marketo, and Pardot are one of the leading platforms in the marketing automation industry. All three of them are specially designed for medium to large businesses as their price points are known to be on the higher end. But, with the advancements in the marketing automation technology, there are a lot of alternatives available in the market with similar features at more affordable price points.
Let’s have a look at some of the best alternatives:
Comparison: Just like HubSpot, Marketo, and Pardot, Exponea includes the omnichannel 1:1 personalized campaigns, which enables online retailers to craft personalized messages to their customers throughout their entire lifecycle.
Pricing: You can sign up for an Exponea free trial.
Comparison: The instant visibility to the campaign performance tracking feature of this tool makes it an excellent alternative to HubSpot, Pardot, and Marketo.
Pricing: Starts at $279 per month
Comparison: So, Moz proves to be the best alternative to HubSpot, Marketo, and Pardot if Search Engine Optimization is your priority.
Pricing: The price of Moz Pro and Moz Local starts at $99 per month
4. bpm’online marketing
Comparison: The unique features such as website behaviour tracking, lead management, mobile marketing automation platform, personalized email marketing, and automated lead nurturing campaigns make it an excellent alternative to HubSpot, Pardot, and Marketo.
Pricing: The pricing is calculated based on the number of active users and contacts with a customized amount of emails per contact. bpm online marketing comes with a website calculator that evaluates the annual cost of marketing based on the user’s requirements.
Comparison: ActiveCampaign has drip campaigns similar to that of Pardot, which are valuable for new customer onboarding and educational series. It also supports automated workflows, email marketing, sales, and CRM.
Pricing: Lite plan is only $17/month with 1000 contacts/year.
Pricing: Free marketplace profile is available for various enterprises. Also, the price of an UpCity Certified Partner starts at $100 per month.
7. iContact Pro
Comparison: The advanced email marketing tools where you can create high-converting landing pages is the unique feature of this platform compared to HubSpot, Pardot, and Marketo. Additionally, utilizing personalized emails, this tool also segments contacts for lead nurturing.
Pricing: iContact Pro is one of the most affordable marketing automation tools available for a starting price of $14 applicable for 500 list size.
1. To use the all-in-one suite of marketing tools on their own
2. Consult the Wishpond marketing experts to create and run marketing campaigns.
Comparison: Wishpond has features similar to HubSpot, Marketo, and Pardot, which includes email marketing, landing pages, online forms, and leads database, and a lot more. This tool also integrates with a lot of apps consisting of e-commerce, CRM, email marketing, and help desk.
Pricing: Starting at $49 per month.
Comparison: EngageBay is one of the most affordable solutions for sales and marketing despite providing all the marketing solutions on one platform.
Pricing: Starts from $9.99 per month with a limited amount of contacts and emails per month.
You can use any of the above-mentioned affordable alternatives to HubSpot, Marketo, and Pardot as they function similar to them and are also comparatively inexpensive.
We are using Simply CRM as one of our resource manager software tools. You can give it a try for all your biz operations. Our main goal was finding an all in one tool and Simply is the one that we needed for our customer and internal team interaction management. The important features of this tool are Contacts, Sales, Calendar, Task management, Third party integrations, work flow management, personal filters, reports management and more.