Irrespective of the size of the business, marketing automation is now becoming a staple part of marketing strategy. A successful business needs to meet its customers at several touchpoints to attract them and to advance them in the buyer’s journey ma...read more
Irrespective of the size of the business, marketing automation is now becoming a staple part of marketing strategy. A successful business needs to meet its customers at several touchpoints to attract them and to advance them in the buyer’s journey map.
With emerging platforms and channels, it becomes overwhelming for marketers to keep track of every campaign they roll out in the market and to monitor the performance of marketing efforts performed on a certain platform. Automation helps organizations to delegate repetitive and tedious tasks to the software while also providing real-time tracking of every marketing activity.
Generally, automation can be utilized for internal and external marketing. While internal marketing automation facilitates workflows, employee productivity and team efficiency, external marketing focuses on customers.
The types of marketing automation software are as follows;
Email marketing automation
It encompasses all the correspondence related to customers. It has a lot of email templates that you can choose without prior knowledge of graphic design and minimal knowledge of coding. It works automatically on triggers set by the organisations - such as sign-ups, cart abandonment, festival discounts, unsubscribe and more. It is very effective for e-commerce and online businesses.
Customer Relationship Management (CRM) Automation
This automation helps to gather and store all the customer information in a centralized system. It allows the sales and marketing team to access crucial information about customers from any device, anytime and from anywhere. It facilitates collaboration and helps teams to track the sales funnel and position of a certain customer in it. It can be integrated with external marketing automation tools and work seamlessly with them.
Marketing and sales automation
Nowadays, marketing teams lose their sight of important matters when they are engrossed in repetitive tasks like scheduling, posting, designing a content calendar, content management and reporting. These tools help individuals to focus on high-value work like forming strategies and future plans. These tools keep tracking the performance of past and present campaigns and provide insightful reporting to pivot the strategies.
Landing page automation
This automation software assists you in developing exceptional landing pages based on the various customer personas with pre-designed layouts. An ideal landing page makes funnels that help leads navigate through the bottom of the funnel and complete the purchase.
Social Media Automation
It is practically impossible to manually manage the interactions on the social media channels and also the social media campaigns. Through social listening tools, you can automate your response and make your customers feel seen and heard. It makes your social media presence strong and enhances brand loyalty.
With that, you can also use web form and blog automation to increase your conversion rate. Lastly, a feasible tool should be easy-to-use, easy-to-use, scalable, customizable, offer greater functionalities, customer support and have top-notch API access.