What are the mobile marketing strategies for e-commerce?
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Updated 7 months ago
The emergence of advanced mobile technologies and internet access has paved a new threshold in the marketing arena, which is commonly known as a "Mobile Marketing". As per Statista, more than 50% of the global web traffic comes from mobile. Mobile ma...read more
The emergence of advanced mobile technologies and internet access has paved a new threshold in the marketing arena, which is commonly known as a "Mobile Marketing". As per Statista, more than 50% of the global web traffic comes from mobile. Mobile marketing is all the activities, processes and methods to attract those mobile users through SMS, content marketing, social media and more.
This innovative approach to business marketing is not only catching up with the other businesses but also is predicted to touch new heights in the years to come. Mobile marketing strategies for e-commerce are the latest emerging trends in the industry, which helps to establish the business identity among the target market and accelerate its sales. It enables businesses to reach out to the people at their point of touch and boost the revenue of the organization.
There are many advantages of implementing this unique marketing technique in the business. The most noticeable advantage of this marketing approach is that it connects the business with the client 24x7. This way, you can make your business popular and get more traffic on your website. It helps your business to gain more brand recognition amongst the consumers. Moreover, mobile marketing helps your business to achieve your goals economically as well.
It helps businesses to compete with others effectively. Therefore, the best strategy for e-business involves the right kind of advertising strategy that is affordable. The marketing strategies are the first things that need to be considered in every business and mobile marketing can help you create a unique name in the market. You have to understand the latest marketing trends and find the most suitable one for your business.
Here are some of the result-driven mobile marketing strategies for e-commerce businesses;
Text SMS, MMS and QR codes
The best option to advertise your products is with text messaging, as this is cost-effective, ensures instant conversion and can reach a large audience. The other option is to use MMS, which also offers a cost effective way of marketing. The QR code technology is another great option as it allows the user to browse the product by scanning the code and benefits the reader with information on the product.
Push notifications through mobile apps
If you genuinely want to carry out mobile marketing strategies for your business, the best way is to develop an app. Through this, you can send push notifications whenever a user is most active on his/her device. They assure a high level of conversion as they are highly personalized and targeted ads based on customer personas.
Make use of videos in your social media
Did you know that more than 85% of millennials are influenced by a marketing video before they purchase a product? It is critical for marketers to incorporate high-quality and informative video content on their IGTV, Reels, Facebook and YouTube. They can also use display ads or banner ads on Instagram stories and Youtube skippable ads in order to get traction.
Voice search optimization
Users now prefer to speak than to type longer phrases, so it is crucial for you to include long-tail keywords to optimize your product pages to appear on top results.
Mobile-friendly website and content
Lastly, it is of paramount importance that your pages fit well into the screen of users’ smartphones. You should always strive to make your website responsive to deliver an exceptional navigation and seamless shopping experience.
Over to you
Having a mobile marketing strategy is a necessity in the new-age competitive marketing era. It aids in getting you an edge over your rivals by facilitating rapid growth in your business and new customers as well.