OpenXcell is one of the leading companies that deliver high performance and scalable mobile apps in Android and iOS to businesses of almost all sizes. The company encompasses of skilled, experienced, and tech-savvy developers. As per the Openxcell developers, some of the most crucial parameters to be considered during mobile app development projects are:
Before starting with a mobile development project, the most critical thing to focus on is the idea of your app. Your app should be such that in some way or the other it solves problems faced by people. The concept of the app should be such that it proves to be a solution to some challenging issues of the public in general. Newbie entrepreneurs also need to consider the fact that the app idea should be innovative and not taken up before. Proper research should be done to find the come up with unique app ideas.
AUDIENCE CENTRIC APPROACH
Entrepreneurs are coming up with new ideas and advancements in app development technology almost every day. So, simply having an excellent ‘Idea’ will not make your app successful, but the audience who gets to access your app will make it a success. A general mistake that most of the appreneurs make is that they create their app with the task-centric approach rather than the audience-centric approach. If you want users to download your app, then you have to be specific in your offerings. Proper research needs to be carried out to get an overall view of your users during the development process. The planning process of app development must analyze the target audience and the app should be designed as per their preferences.
PLATFORM BASED PERFORMANCE OF THE APP
The mobile platform is one of the most prominent factors to focus on during the mobile app development project. Android and iOS are still the most popular operating systems on which the mobile apps run. The apps that run on iOS are based on Swift or Objective-C, while Android apps are developed with Java or Kotlin. Long story short, if you want to develop a native mobile app for a specific platform, you have to use a language that is natively supported by that platform.
The technological advancements have given rise to Hybrid apps that function on the cross-platform framework such as Ionic, Xamarin, and more. Though both Native and Hybrid apps have some advantages and disadvantages.
When it comes to the performance of the app, the vital parameter that needs to be considered is the database. There are high chances that if the application crashes or freezes multiple times the users will uninstall it. The following important factors should be considered while selecting a database for your app:
E-commerce and apps have become more and more sophisticated over time, and mail delivery operatives have become slow on the uptake. A large number of developers have started integrating payment gateways into their applications. Payment gateways enable customers to quickly pay for various goods and services, along with the option to book tickets, pay bills, and a lot more, right there from within the app itself. Proper attention must be paid to payment gateway implementation as that can accelerate the sales of your business to unmatched levels.
Security in apps has been an actively debated topic, with a good reason for a longer duration now. Users tend to keep a lot of information related to bank accounts and passwords on their mobile phones in the current era. This storage of information may sometimes lead to the issue of data protection and security. Hence, apps should be built safely and securely as it will affect the users private information thereby ruining the reputation of the appreneur.
Original and precise app design is the most crucial aspect of a mobile app development project. Captivating mobile app design is capable of enlarging and engaging your audience at pace.
Some of the most critical parameters to be considered for creating an intuitive design are explained below:
FUTURISTIC APP DEVELOPMENT
App developers should always plan the app development process in a manner that the application brings profit in the long run. The growth of the functionality of an app somewhere depends on the time in which the profits start overflowing. In today’s highly competitive world of app marketing, even prominent apps require some relentless marketing efforts behind it. Cross-platform app development platforms prove to be the best cost-saving solution as it saves a lot of capital and enables the app for early market entry with an MVP(Minimum Viable Product). Likewise, choosing the right tech stack is also an essential factor that helps in providing expandability of your app when it starts growing exponentially.
Consider some of the below-mentioned options for monetizing your app:
Apart from the above-mentioned ones, there are several other ways also for monetizing apps.
There’s a widespread misapprehension that a mobile app can be created once and deployed forever. That’s not how it works. If your app effectively works today, it doesn’t mean that it would remain so always. The requirements for apps keeps on changing with time.
Hence, Openxcell pays equal attention to App support & maintenance as its development.
There are even more parameters to focus on during your app development projects. Consideration of the parameters mentioned above will lead to a simple mobile app development project.
The number of mobile apps available on both Google Play Store and iOS App Store will soon surpass the 5 billion mark. Nowadays, businesses offer users a wide range of mobile applications that encompass gaming, banking, digital media, education, and so forth. It is projected to create revenue of over $935 billion by 2023.
With the advancement of the latest smartphone devices and operating systems, it is now vitally necessary for any brand to develop mobile apps that showcase its goods and services. Although constructing a business app has become a simple process, if you really want the app to be a catalyst for your company's success, you'll require effective strategies, commitment, budget, and ad campaigns. A brand's mobile application is much more than technological progress. To create a user-friendly application, you'll need a relevant understanding of the industry.
Let’s highlight the more critical components that you need to emphasize during the developmental process. Basically, there are three phases in which you can categorize your mobile application development process;
The first phase includes market research, understanding the target audience, budgeting of the application, platform selection and networking approach. It is great that you have an amazing app idea, but if it doesn’t translate into revenue, downloads and market traction - it is going to be wasted.
In order to mitigate such risks, conduct proper market research to know how much potential your idea has, the level of receptivity among the target market and the budgeting you will need to procure software and develop the functionalities. With that, you need to make decisions beforehand about the platforms - Android or iOS and will the app be available in offline mode, or it will require the internet to access its content. And lastly, is it going to be available for free or do users have to pay a monthly subscription to use it? Ask yourself these questions before you commence the application development.
During the development
In this stage, developers lay out strategies regarding the design of the app and plan out approaches for wireframe designing, preview, testing, deployment and delivery. It is integral for the app to undergo a number of usability tests before it finally gets launched in the market. In this process, developers also cultivate protocols to protect the data of the users.
Here, once your application is ready for the market launch, you start marketing campaigns to promote the features and functionalities of the app to accelerate the volume of downloads. You can use social media, search engine marketing, offers, deals, email marketing, search engine optimization and more
Once everything is done, you should perform regular analysis to know the patterns in the in-app behaviour, the type of device, demography and usage rates to improve performance in the future.
To sum it all up,
Mobile development necessitates an adequate hierarchy of phases to be followed by developers. When you follow these steps, then you can make your app business successful and create multiple revenue streams.
Mobile App development is thriving like never before. With the new advancements in the technology, innovations and versions of new mobile devices and OS, it has now become an easy task to develop a mobile app for business purposes.
There are currently 2.9 million apps available in the Google Play Store.
Mobile App Stats show that the gap between mobile app usage and mobile browser usage is widening day by day. In 2020, eMarketer predicts that adult smartphone users will spend about 4 hours per day using mobile internet, and 88% of that time will be spent on mobile apps, rather than on a browser.
To create a mobile app, you need business knowledge and skills to develop a user-friendly application.
Listing some of the key factors to remember while developing a mobile app:-
Idea Generation & Research
Your basic idea and research work are the two integral phases of your mobile app developing journey. You should have an idea which is unique and profit oriented which is then to be followed by market research, customer demands and trends. Keeping a check on the popularity of similar apps in the market and your competitor's strategies and customer reviews can give you a glimpse of their likes and dislikes which in turn can help you plan better and create a robust application in the beginning.
Identifying the right type of audience for your app is very important. This step is very crucial, as without demand there is no supply. The target users are the backbone of the future app. Therefore, there should be a proper research and marketing campaign on social media platforms to take a review of the target audience, a specified offering can only be made when the audience gets acknowledged to your product and services. Likewise, your app will only be downloaded by the users if they don't have a better option other than that.
Choosing the right platform for your app is the most difficult task. Although, It is advisable to use only one platform in the beginning to avoid complications. After gaining the initial traction and feedback in one certain platform, you should move to other ones like iOS, ANDROID or WINDOWS. Once the platform is selected, you need to choose the technology for development of your business app; Native, Mobile Web or Hybrid. Native applications have many advantages, but it can be a little expensive.
An efficient business app takes a considerable time and effort. It also passes through various stages. Every step has its own importance- Project Management, App Design, App Architecture, App Development Methodology, App Testing, Enhancement and finally App Deployment. These are the basic stages of any mobile application. Releasing a beta version of your app might be a good idea before going on the final one. It covers testing and review before the official release of the app.
Budget is the most important parameter to be considered when it comes to starting anything. Your app budget is based on your business niche basically. Choosing it wisely will work in the long run as after running the app, there are multiple changes/updations, you sometimes need to go through which requires investing again.
Mobile platforms or platforms that generally use decentralized data can quickly experience conflicts as the same data can be simultaneously modified by multiple devices. Therefore, size, structure and speed of the database is extremely important to avoid app crash problems.
App design is a crucial step because users don’t revisit applications which are neither user-friendly nor engaging. Top class UI and UX are the ingredients to a successful app design.
User experience is an increasingly vital feature in the digital landscape. An app defines how a user feels and thinks about your business and services. It should offer ease of use, simple navigation and clear call to action for users.
There is no value to your service provided, if you are not reaching out to the potential customers. Hence, marketing, advertising and strategically creating a buzz, before the launch can drive in your target audience. Without marketing, there is no business which has ever survived. It is one significant aspect of business.
A well tested app creates a huge difference in the performance and overall effectiveness of the app. It is important to test your mobile application before you launch. Testing will allow you to dust out all the nooks and crannies and make your app a strong business tool.
The opportunity is huge as the market potential is large and competition is increasing every single day. To survive in a digital landscape staying updated is the key. These are the basic factors to keep in mind while developing an app.
From the past few years, mobile optimization has been the main concern for most businesses. Some have achieved to retarget their customers on mobile through the app while some businesses still struggle to improve mobile conversion rates.
For the ecommerce sector alone, desktop conversion stands at 1.50% while the mobile conversion rate has increased to 4.31% in United States itself.
So, I am sharing with you some important factors that are responsible for the success of your mobile app.
If you have any queries regarding the mobile app development, you can reach contact with FATbit Technologies.