Enhancing brand awareness among the target audience is the primary job of any business enterprise. You should have a solid 360-degree marketing plan to ace the game and win as many conversions as you can.
Yes, any marketing strategy or brand strategy is incomplete if it is not coupled with email marketing appropriately. There are many reasons behind it like:
· Email marketing sets the stage for the first contact with the prospect. It can be in the form of a welcome note and sent to establish the brand image of the company in the eyes of the target audience.
· It is the primary step to generate qualified leads, and then the sales team can take the hold and bring it to final conversion. Data such as open and click-through rates etc help a lot in this regard.
· Emails are call-to-action solutions for customers. For example, e-commerce emails are helpful for the customers to select goodies for the vacation season.
· Emails help with sincere brand recognition. When the right email tactics are used, they help to create a personality for your brand that displays in the emails that you create for your audience.
Email marketing is an effective and highly personalized way of connecting with your audience and making them aware of your products and brand.
But, how exactly can you build your brand using email marketing?
Here are a few email marketing software programs that can help you with developing effective techniques and procedures to make people aware of your brand, along with creating an identity that resonates with the audience.
ConstantContact:Constant Contact is one of the most recognized companies in the market that serves a large group of small businesses with their best email marketing services. The software comes with a 60-days trial package. It is a simple and easy-to-use software with multiple customizations and integrations. It offers two plans to choose from an email plan and email plus plan at discounted prices for the desired time.
GetResponse:GetResponse is a renowned online marketing platform, and it facilitates email marketing as a part of its marketing activities for its clients. It offers landing page creation and webinar solutions as an additional facility. The company holds a user-base of 350,000 and is an excellent fit for the mid-sized businesses. The service is available with a 30-day free trial facility.
Mailchimp:Mailchimp is an easy-to-use email marketing tool for bloggers and smaller websites. It is one of the leading email marketing providers and comes with a free plan. It facilitates sending 1 billion emails per day and is supported by advanced email marketing features. Other than the Free Plan, it also offers a Grow Plan and Pro Plan for its users.
ActiveCampaign:ActiveCampaign is also a perfect online marketing platform for all levels of users. It allows the users to send fewer emails but offers better results than its competitors. ActiveCampaign facilitates user segmenting, reaches users with SMS integrations, and sends SMS messages to your contacts. Temple editor associated with the system helps a lot in creating email campaigns.
MailerLite:MailerLite can be called as the newest tools among its competitors, but it is also simple to use. It is available in multiple languages and is best for beginners to use. It comes with an intuitive interface and sends emails pretty quickly. It is supported by some essential and flexible templates and super-advanced automation and analytics features.
Have a look at the comparison chart to know more in this regard.
Now, compare the above-listed products and select the best suitable email marketing product according to your business requirements.
Marketing persons always look for those email marketing tools and software which are easy to use, pocket-friendly, and have features to turn your leads into customers.
As per my experience with email marketing, I found these tools & software are very useful:
MailChimp – Best for all businesses & enterprise
Startups and companies that can utilize the free plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers. Even more, it offers more than 20 features that really fascinate users to use it.
MailerLite – Best for personal projects
If you are a beginner then this software is perfect for you. Additionally, it’s free for sending up to 12,000 emails/month to less than 1,000 contacts.
Hubspot – Best for B2B service companies
The unbeatable software with an extremely powerful CRM system that offers in-built tools for blogging, social media management, landing page creation, etc...
And last but not the least, the most important task of email marketing is to verify email lists to find correct, deliverable and safe-to-send email addresses.
There are many free email verifiers available, but my 1st choice is Quick Email Verification - The free online Email checker tool. This tool can verify 200,000 addresses in under three hours.
Every tool choice depends on your requirements and target. So you can personally review these tools and find which is the best suitable one for you and your company.