Email marketing had to experience a rapid transformation in 2020. We have seen that email marketers have adapted many innovative and inspiring ways due to this ongoing pandemic, which has brought wide-ranging changes to the way consumers perceive brands and consider purchases.
Email plays a significant role in acquiring and retaining customers. We have seen significant changes in digital marketing, and 2021 can bring even more changes. If you want to explore the email marketing trends that are expected in 2021, then let’s move ahead to explore the same:
Other expected email marketing trends are:
The most effective way to remain in touch with the audience is by email in the current health crisis. Email marketing enables us to reach a large audience quickly and effectively. Indeed, its use will grow in 2021 and beyond. I hope that the trends mentioned above can color marketing in 2021.
Pandemic brought us a realization of uncertainty. To stay ahead of the curve you must be well-aware of upcoming trends, though what 2021 will bring is beyond human control.
What we know for sure is that email marketing is here to stay for the better. Email marketing 2021 has already been studied by marketers. Let’s dive in.
How AI can help with email marketing is still a concern amongst marketers. AI can help reduce efforts applied in email marketing. Tasks like contact segmentation, content analysis, triggered emails, analytics can be done better with the help of AI. AI-capabilities for effective marketing are predicted to increase so it may be the right time to integrate AI into your strategy.
Reports have suggested that about 96% of consumers have received mistargeted promotional mails. The outcome of this results in automatically deleting emails, unsubscription, junk or spam, fewer website visits and more.
Lack of personalization may result in the failure of your email marketing campaign. However, for better personalization AI is the key. It helps marketers collect data about the consumer such as their purchasing behavior, shopping history, demographics and a lot more. With help of these, personalization can be delivered giving users promotions, offers and recommendations based on their interest.
It is also a known fact that a personalized subject line alone can result into 50% higher open rates.
Automation in emails refers to trigger-based emails. The launch of the string is triggered by particular actions taken by users. This means that the subscribers and the business have clear and concise contact. As part of automation, emails sent out are more sensitive and build a much more pleasant connection with each side. The recipient receives the same piece of data that they plan to get.
In 2021, behavior-based email automation can enhance your email marketing performance. This can be achieved with the latest CRM systems.
Interactivity with email takes this marketing channel a step ahead and AMP does just that. AMP (Accelerated Mobile Pages) integrates email, the internet and social media, allowing users to interact within the email such as fill up forms, swipe through image carousel, participate in the poll and much more. It has the potential to create highly-dynamic and personalized emails.
With all other trends, UI/UX is also the crux for successful email marketing campaigns. Key designs elements for 2021 to bear in mind are:
To conclude, at the onset of the new year make sure your email marketing strategy is revised to surpass competitors.
Digitalization has transformed the way people communicate with each other. The face-to-face conversations have been replaced by virtual Zoom meetings. But, one thing that is still prevalent and effective is email marketing. Emails are a trusted and widely used communication channel. Today, emails are used not only for communicating but also for promoting businesses and generating leads.
Emails have been revolutionized over the years and the year 2021 welcomes more transformation. Here are a few email marketing trends that will prevail in the year 2021.
Customer Appreciation Emails
Birthdays, anniversaries, thank you, and special offer emails come under the customer appreciation emails. It has been reported that such emails generate more revenue than the regular ones. The pandemic crisis has urged businesses to put customers first and alter their business strategies accordingly. And, emails are the perfect way to please your customers and create an emotional connection with them. It will also help in customer retention and help in creating a solid brand image in the market.
In the past few years personalization has made a solid impression in the market. The coming years are expecting 100% personalization in messages using artificial intelligence. It’s probably right to say that we are now moving towards hyper-personalization. Injecting personalization in your email marketing strategy helps to understand user behavior and preferences. Not just that, with targeted personalized messages, you can easily generate greater revenue.
A poor mobile experience is a big no-no! The fact is mobile gets higher open rates than desktops. Also, most people tend to make purchases directly from their phones, instead of desktops. To extend the reach of email, then you must optimize the emails perfectly. Use mobile-friendly email designs, fully responsive display, retina-ready email templates that can enhance the user experience.
COVID19 has added a different flavor to the market and the world is trying to chase the pace. While other marketing techniques might not work well for you, don’t stop experimenting with the emails. This trend was and is here to stay!
Catch up on these trends and start altering your email marketing strategies. Good luck!