What is an eCommerce dashboard? Which KPIs and metrics should be included in it?
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Updated 3 months ago
What is an eCommerce dashboard? Data dashboards have become indispensable in a world where organizations employ a variety of technologies to measure business performance. They allow you to quickly and easily communicate the most relevant facts to you...read more
What is an eCommerce dashboard?
Data dashboards have become indispensable in a world where organizations employ a variety of technologies to measure business performance. They allow you to quickly and easily communicate the most relevant facts to your company's teams and clients.
That is exactly what an eCommerce dashboard is for. At any time, it gives your eCommerce team a comprehensive picture of critical financial and website KPIs. It also allows you to measure and analyze important components for your eCommerce company on a daily basis.
Which KPIs and metrics should be included in your eCommerce dashboard?
There is no one-size-fits-all solution. What you include on your eCommerce dashboard is determined by your company objectives and what you want to achieve with the data.
Keep in mind that you'll need access to valuable and actionable data, preferably in real-time, to effectively enhance the operation of your eCommerce business. When you have a huge number of metrics at your disposal, though, deciding where to start might be difficult.
If you're a beginner, using a pre-built eCommerce dashboard template could be a good option. Just a little something to get you started. The following metrics are usually included in most situations:
Average Order Value (AOV) – the average value of transactions during a certain time period.
The conversion rate for e-commerce — the proportion of sessions resulting in a transaction in a certain range of dates.
Revenue — online eCommerce income or in-app transactions within the time frame given.
Revenue by platform - this measure is identical to the previous one, but it is broken down by channel.
Transactions - The total number of completed purchases on your site over a certain time period.
Users - Visitors who have started at least one session within a certain date range are referred to as users.
These are a few alternatives when you decide what will be in your dashboard. However, it is vital to emphasize that your KPIs and metrics rely on where you receive your information from.
Your eCommerce dashboard's data must originate from some place. Depending on the tools you use to collect and show information, it might be a single source or several sources.
As you surely know, you can gather and see your data from Google Analytics to Shopify, Magento, Woo Commerce or HubSpot using a whole range of tools.
Maintaining a careful eye on your eCommerce dashboard helps you to track the success of your online store in real-time and, more significantly, ensuring that all of your customer journeys and shopping experience events are well-documented.