What is brand mention in SEO? Why is it important, and how does it work?
Follow ‧ 12
Content and Development Consultant
Updated 2 months ago
SEO cannot bring you overnight success. It takes time and your consistent efforts to create value for your products and services in the market. This recognition becomes more valuable when someone who is already established in the market, talks about ...read more
SEO cannot bring you overnight success. It takes time and your consistent efforts to create value for your products and services in the market. This recognition becomes more valuable when someone who is already established in the market, talks about your business or products or service. It becomes a ‘social proof’ for your business to get value and recognition in the market that could really bring you a different position among your competitors.
This is actually ‘brand mention’ that is insanely valuable, and that can definitely bring a huge push to your website rankings. Brand mentions improve others perception about your business online. It means, if you get more mentions, then people are more positively talking about your brand that ultimately adds more value to your brand’s reputation.
Let’s take an example.
Many of you may have heard about a little venture ‘Product Hunt’ that is a cool place to find new products and services. So, if your product goes on the front page of Product Hunt website, you would get a lot of attention and who knows, a massive amount of sales as well.
Brand Mentions can Impact Rankings
Brands Mentions do not affect the ranking of your website directly, but play an important role to identify how Google measures your brand’s authority. Whether linked or not, brand mentions also help in boosting your brand’s awareness as a whole. This ultimately helps in increasing clicks to your website for a particular keyword searched and this indirectly impacts the ranking of your business website.
How can you improve your brand mentions?
Brand mentions are not just the future of digital marketing. They hold a huge scope for your business to grow. Let me brief you about some significant ways that can help you gain more brand mentions.
#1. Brand mentions have the best habitat on social media. So, it is always important to grow your social media presence.
#2. Speak at the events.
#3. Build your personal brand.
#4. Enter into guest blogging.
#5. Interact on forums.
#6. Keep pushing out content.
Use great photos, humor, and stand out with sharing information and providing supplies. Your social media visitors will admire your brand value sooner or later.