What is Influence Marketing? Influence marketing focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you hire/pay inspiring influencers to get out the word for...read more
What is Influence Marketing?
Influence marketing focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you hire/pay inspiring influencers to get out the word for you.
Influence marketing often goes hand-in-hand with two other forms of marketing:
Social media marketing
Most influencer campaigns have some social-media component, whereas the influencers are expected to spread the word through their social channels. Many campaigns also carry the content element in which either you create content for the influencers or they create the content themselves. Though social media and content marketing often fit inside influencer campaigns, they are not actually synonymous with influencer marketing.
The influencer marketing has changed the way we buy things forever.
Many marketers report that they are engaged in some form of influencer marketing, a number that's likely to grow as social media influencers gain more mainstream exposure. With the rising demand, the influencer economy is shifting toward more streamlined solutions, embracing tools like influencer networks, match-making platforms services, and even programmatic to help brands tap influencers more easily. Brands that are not part of this kind of marketing are intended to lose their position in the market so soon. Consumers now control the buyer's journey, and they are getting harder to reach with just digital advertising.
If you are a marketer and you feel the pressure to deliver more revenue while having less control over messaging, you are not alone. The landscape of marketing has changed significantly. Brands no longer have center stage; consumers do. If you're going to be a part of consumer conversations, you have to play by their rules. Social media is the most preferred place where consumers are having conversations today, and one of the most impactful byproducts to emerge is influence marketing.
It Is all about trust: If today's consumers are not buying marketing messages, to whom are they listening? The answer is to other consumers.
Before you start considering influencers or create a plan, you'll want to determine a few key things to help set the stage.
You'll need to:
Set Clear Goals
Many of the usual goals for influencer marketing campaigns are Brand Awareness, getting people attracted to try a product, gaining a maximum number of social media followers, and increasing sales.
Know Your Audience
The most common mistake brands and agencies make is about the type of influencers they would like to work with. I recommend you to step back and look at your audience. Who are you trying to reach? Who is the target audience for your product/ services?
Define How You'll Measure success
The last key goal is how you or your client plan to measure success. These often roll up to higher-level marketing goals or key performance indicators you hope to achieve. By setting up suitable tracking methods, you'll identify where a consumer is in the decision journey.