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Just like demographics, firmographics and psychographics, technographic is also a profiling method where you collect detailed information on technology usage for targeted prospecting. It is primarily employed by B2B marketers to understand - the hard...read more
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Technographics is a combination of words “technology” and “demographics”, which includes the information related to technology solutions, adoption rates, and the potential challenges they can have for the organizations. With the help of technographic...read more
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