Picture this: You’ve invested weeks and months together developing a user-friendly app with all relevant UI and UX requirements. On top of that, you’ve spent tons of time contemplating about the positioning of relevant widgets, content, layout, and more. Yet your app found no takers.
Here’s the catch: The success of an app is part development and part marketing. They need to work hand-in-hand. You simply cannot obsess about development and forget about marketing completely. According to a commonly cited survey, around 14% of the app fails due to incorrect app marketing strategies.
( Image Source: chromeinfotech.net)
While talking about mobile app marketing, adopting the right strategy makes all the difference between success and failure of an app. While working with Openxcell (a mobile app development company), I got to observe their in-depth marketing analysis techniques and strategic planning to reach their target audience, and what I discovered was that their app marketing strategies were well-executed; therefore, their efforts paid off in the long run.
Various marketing strategies to promote your new mobile app
The business operated through a poor app can tarnish entrepreneur image and downgrade further if it reaches to end-users without purpose. Openxcell sees the real value of a business app when it adds meaning to the end-users and helps to resolve their problem. For a business app to succeed, it is essential to understand the purpose of the app first, and then reach the target audience with active marketing strategies.
So you have developed a top-tier app but how would you get people to install it?
Let me quickly share a fascinating fact about mobile apps - there are over 2.7 billion smartphone users across the world and more than 5 million apps on Google Play and App Store. How will your app make the cut in this densely populated market? By preparing a meticulous marketing strategy! That will help you get more installs and generate higher revenue.
Marketing strategy for apps lets you track every movement of your users – the journey from the day of installation to the day they become a loyal customer. It helps you define your target audience, determine tactics to reach and communicate with them and gives you deep insights on their in-app behaviour.
Here are a few of the best marketing strategy for a mobile app:
Research well about your target audience
When you develop an app, identify the target group you want to aim your app at. Find your niche by researching social media, discussion forums like Quora and Reddit and communities. Once you find your target audience then segregate them as per demographics, psychographics, habits and lifestyles. You must find your niche instead of making it available for everyone.
Release sneak peek teasers through YouTube
Nothing gets people excited as much as the teasers of upcoming product, service or the app. Users get interested in your app once they get to “see” your app, its USP and features. Try YouTube marketing – incorporate non-skippable video ads in videos and live streams of creators.
Engage your potential users with blogs
A blog is an excellent way to create a community for your app and keep users informed on launch, updates and features. This way, you get potential users involved in the process. It will also help you learn details and issues that you overlooked while developing the app through feedback and surveys. You can also ask them to install the app and give it a review/rating.
Build a landing page and optimize it for app stores
Develop an uncluttered landing page with strong headlines and amazing CTA. It will create an outstanding first impression for your app. With that said, just like you optimize your website pages to rank higher in the search engine result pages, you need to optimize your app to cut through the competition and stand out.
In the cut-throat competition, you need to use all these strategies to stay one step ahead of your competition and thrive.