It is not simple to identify an e-commerce platform for your online business. With an enormous range of tools to choose from, manufacturers need to evaluate architecture, efficiency, price, versatility and more. Many retailers will capitalize on their web-development and coding skills, and would like to have an outstanding platform with limited configuration.
While examining platforms, you will stumble upon the words open-source or SaaS, and it's imperative to comprehend the differences between the two. How your e-commerce software is developed will dictate the usability, payment structures, and more.
Software as a Service (SaaS) is a delivery and application licensing for which technology is licensed on a subscription model. It could also be linked to web-based or hosted software as it is not purchased or configured on individual devices, but is hosted in the cloud by a third-party provider like Shopify, BigCommerce, Volusion etc.
It is an e-commerce platform for online shopping that is powered by a Java application. It allows web applications to run on a virtual private server with a fully-featured management system, while allowing end-users to access and manage their online store from a browser or a mobile device. This highly interactive and flexible platform also offers a free domain name and an unlimited number of monthly subscriptions.
There are multiple benefits that come from utilizing SAAS e-commerce platforms. SAAS offers a highly-interactive UX due to its user-friendly management system, which enables business owners to add, edit and modify various features such as product catalogues, product reviews and shipping rates. In addition, a user-friendly interface and a large catalogue of products available for online sales make the platform even more appealing to many business owners.
Others may view SAAS e-commerce as something that they can utilize right out of the gate, as there are many different programs that they can purchase so that they can quickly and easily begin marketing their online business. The truth is that it depends on the company and what it is looking to achieve with its online marketing efforts.
Many established businesses utilize SAAS e-commerce platforms because it offers them the ability to increase their customer base and market their brand name and products easily. Through SAAS, e-commerce can allow for enhanced inventory management and streamlined communications between the sales team and the customer. This allows customers to place orders faster and for businesses to implement immediate shipping procedures. In turn, this allows for more sales for the business and an increase in profits.
SAAS e-commerce is the perfect solution for mid-market and small business enterprise businesses that are looking to capitalize on the Internet. SAAS is a unique platform that offers a host of benefits. These benefits include ease of implementation and customization. Furthermore, it also provides a highly responsive customer service team that can provide technical support round the clock.
On the contrary, open-source e-commerce is an online commerce system that allows the users to create, edit and customize their websites. The most popular platform for this open-source e-commerce is Joomla. It offers several advantages like being flexible, having an online help center and many more. Some of the common examples of open-source platforms include Magento, WooCommerce, OpenCart etc.
Joomla is an open-source CMS that is used for building websites. This CMS can be customized and integrated with open source frameworks like Drupal, PHP, Ruby on Rails, WordPress etc. This feature enables the users to build websites of their choice and use their favorite features and plug-ins. The modules also include an admin panel, customer order management section, payment modules and lots more.
This is not restricted to a single web server. It can easily connect to other e-commerce servers hosted by other companies. So with a single software package, you can access your e-commerce database from anywhere around the world and view your products, prices and payment options from any point of time.
When a seller/retailer decides to choose a particular open-source e-commerce software, it's important to look at the reputation of the company. Reputable open-source e-commerce software vendors do not charge for their product. They give their product away for free or give it at very low cost. The vendor takes pride in the quality and performance of its product.
It makes sure that data is backed up regularly, so even if your website goes down, data is not lost. It also uses secure sockets layer (SSL) to protect the client's data from unauthorized access. Last but not the least, it also helps in eliminating duplicate content, which can lead to loss of customer goodwill and may lead to customer dissatisfaction.
Over to you
After assessing your requirements, level of spending, weighing all the pros and cons of each platform, choose the right SaaS and Open-Source that is best suited for your online business.