The process of optimization of product pages to make them visible to searches is known as Amazon listing optimization. It helps in providing a better conversion rate and can efficiently generate sales. This process can be done through keyword discove...read more
The process of optimization of product pages to make them visible to searches is known as Amazon listing optimization. It helps in providing a better conversion rate and can efficiently generate sales. This process can be done through keyword discovery, listing text, reviews, and optimizing images.
Amazon listing optimization includes- the enhancement of keyword discovery, optimization of product titles, descriptions, images, video, utilization of enhanced brand content and A+Content, production of better reviews, and Q&As.
The trends that impact Amazon listing optimization are as follows:
Keyword to monitor Amazon's ranking- You can save your time and moneyby using a keyword tracking tool. The Amazon-specific keyword research tools have the following:
Keyword Scout: It is known as Jungle Scout’s Keyword research tool that employs live Amazon data that gives relevant keyword options for the product listing. This tool gives you data regarding how your target keywords are searched on Amazon. Through a Jungle Scout Launch campaign, the calculation is provided regarding how much product is required to sell at a discount.
AMZ tracker- It serves as the comprehensive keyword rank tracker that helps in increasing the conversion rates. It is marketed as – “one glance Amazon Keyword rank tracker” in which you get features like Keyword research tools, daily rank tracking updates from 19 pages deep on Amazon’s search results, ability to track parent/child products, URL generator, negative review alerts, and breakdown regarding what is strengthening the listing and what is weakening it.
A/B testing tool (live test listing)– These devices help test live listings on Amazon. These types of tools operate within the Amazon marketplace. The e-sellers can make out what the product listing drives customers to act.
A/B testing tool (outside of Amazon) – You can employ an A/B testing tool to test the creative ideas with audiences that can easily match the customer profile and target demographics.
Things to keep in mind for Product description optimization:
Make sure you incorporate keywords into bullet points
Explain how the product will benefit the customer
Include the relevant product information
It is easy to boost sales and product ranking with informative and persuasive product listings. With an optimized Amazon product listing, your products can rank better on Amazon.