Viral Marketing is powerful enough to generate interest of the users and ensure the future sale of a brand’s products and services through messages that spread like a virus., In other words, it accounts rapid sharing of messages from one person to an...read more
Viral Marketing is powerful enough to generate interest of the users and ensure the future sale of a brand’s products and services through messages that spread like a virus., In other words, it accounts rapid sharing of messages from one person to another to market a brand. The idea behind this marketing process is to involve the users themselves to share the content.
Due to the speed and ease of sharing, social media is the natural platform for viral marketing. The most common example of viral marketing, in modern times, is to create motivational, emotional, surprising, funny, or unique videos on YouTube, which are then shared on Facebook, Twitter, and other channels.
However, virality can be a double-edged sword. It's important to remember that a large part of the control falls into the users' hands in such types of campaigns, and there is a risk that the message can be misinterpreted. On the other side, a successful viral campaign can work miracles for your brand's results.
Theoretically, a viral marketing campaign is very simple to carry out:
You have to create a video or another type of content that is attractive to your target. Then, put it on the internet and Promote it.
From there on, all you can do is to share the content on social platforms and wait for the users to start sharing like crazy.
In some cases, virality happens by accident. For example, when a private user uploads a video, it suddenly becomes popular and begins to circulate all around the internet.
There are two types of dispersion strategies for brand videos: the shown or the concealed. In the former, the viewer is aware from the initial moment that they are viewing advertising of a brand, while in the latter, the brand's engagement is revealed at the end.
If you select concealed marketing techniques, it is essential to be very careful so that the user does not feel tricked, cheated, or deceived, as the viral campaign could then turn against you.
No matter what strategy we choose, remember never to become "spammy" or go overboard while sharing the content. Instead of repeating the message, find the perfect time & place and let the "viral fuse" light itself.
Benefits of Viral Marketing:
What distinguishes viral campaigns is the excellent efforts users make to promote a brand that exceptionally cuts down dispersion costs.
A viral advertisement on the internet can reach a vast international audience without investing a ton of money or making any additional effort. Due to this, a company or even an individual can go viral in a quick span of time. In viral marketing, users of social media channels decide to participate and share content online. The concept of brand building and interaction through viral marketing is are much better than the classical forms of advertising.
It helps in establishing your brand. If we hit the bulls-eye using the creativity feature, we will be able to create incredible content so that the users themselves decide to share it. It is indeed a powerful tool when it comes to branding and awareness.