For web designers, clients’ websites are digital products. Once launched, these products should add value to the users’ life while meeting the short-term and long-term goals of the business. We have come a long way from the conventional visually appe...read more
For web designers, clients’ websites are digital products. Once launched, these products should add value to the users’ life while meeting the short-term and long-term goals of the business. We have come a long way from the conventional visually appealing interfaces, now users come to a business site to solve their problems, if you fail to do so, then the website is of no use. This is why designers need to craft detailed user-centric strategies by delivering consistent web experiences at every stage and touchpoint of the user.
Here are some of the most valuable UX strategies to follow in 2021;
Embrace the power of voice
As more and more households are integrating voice assistants into their lives for improved convenience. Businesses need to take a cue and deliver more flexibility to users by adding voice-controlled search features and design voice-user interfaces (VUIs) on their websites.
Responsive design and device synchronization
Device synchronization allows users to interact with your web product across multiple devices - it gives users the ability to initiate a command on one device and complete the action on another device - smartphone or tablet. With that, 50% of the online sales are being completed using a mobile device instead of a PC or laptop. It reflects the fact that responsive designs are the future of web design and a critical element of user experience (UX).
The advent of virtual reality and augmented reality
The implementation of AR/VR into retail stores can help designers deliver seamless shopping experiences. The presentation of information in realistic scenarios, the accessibility to check menus and gestures, and the ability to virtually try on the products can enhance the customer experience and result in enormous growth.
Personalisation is key to the success of a digital product. When you run an e-commerce business, recommendation engines and algorithms powered by AI and machine learning can aid in designing the persona of your target audience. With it, you can boost your revenues by recommending the right products to your customers at the right time.
Make sure you use the white space to your advantage, do not clutter the website with unnecessary fonts, elements and texts. It should follow a clean design with smooth transitions and simple colour schemes.
Keep testing the features and carry out creative iterations to design a unique product that is rewarding for your business in the true sense.