People frequently ponder what they can do to improve their campaigns' performance, so let's dive into the subject and review the anatomy of the most compelling sales email templates.
An email campaign is six times more inclined to give you a click-through than a tweet. Yes, all these show that email rules from each point of view. Its cost-effectiveness and attainment rates are real clinchers and that’s why salespeople clasp their hopes on this strategy, yet many lose to get satisfactory results.
More often, the open and click-through percentages are meager, which is why they put all the blame on email marketing. The fact is that our email inboxes are overflowing with less-than-impressive sales emails, which prompt us to label them as spam or unsubscribe.
One of the main offenders behind this discrepancy between some of these official stats and our fellow salespeople's real-life practices lies in the poorly written sales email copy.
Many people frequently ask what they can do to increase their sales using email templates, so let's dive into the subject.
Before we start discussing examples, it's essential to understand some rules for crafting the text.
A. Follow up! It doesn't matter how many times this has been imitated; it's still something that several sales reps and marketers miss to do – almost 44% give up after just a single follow-up.
Remember, it takes between 5-7 follow-ups (and seldom even more) to get a response from a prospect. So, leaving after one unsuccessful follow-up is an awful idea. The trick is to organize your outreach and determine how many follow-ups you want, and prepare all of them in advance.
B. A call-to-action is a must! Again, this is one of the fundamental rules of successful email marketing. Create your CTA actionable, visible, and tell your recipients precisely what you want them to do. And, no, "Call us now on 89..098" isn't a decent call-to-action. There's no way to follow this CTA's review, which is why you need to add a link that follows a designated landing page.
C. Test your subject lines! When you review your metrics and see that an email has no opens, let alone click-throughs, it's a sign that your subject line demands tweaking. Don't just compose something off the top of your head.
Check out some useful email templates mentioned below:
It would be best if you are very careful with cold outreach because it’s essential to make a killer first impression. A few methods can help you overcome the awkwardness of emailing someone for the first time and offering them your product or service.
It’s essential to study your prospects and always know what happens in their businesses if you want your email outreach to be thriving. Trigger issues or different reasons to reach out, such as promotions, new fundings, various announcements, or even their recent social media update.
Touching base just for its cause isn’t a great idea, as your prospect will be left intrigued by what the purpose of your call is. These trigger events serve as an outstanding opportunity to get in touch with your audience.
Leverage Common Issues:
Personalization performs a vital role in email marketing, so finding out a shared interest with your prospects is an excellent way to connect with them and build compatibility. Again, you need to use all obtainable sources, including their website, social media accounts, and mutual kinships.
Although this may sound like stalking, it’s a very innovative method of learning as much as possible about your audience and understand them better.
Likewise, there are a few more email templates such as -
As you can notice, there are many possibilities to reach your prospects, and by not using the enormous potential of sales email prospecting, you’re leaving the business on the table. These templates can help you curate your email properly and boost the open and click-through rates of your respective businesses.
Here’s a Quick Recap:
The templates mentioned above would help you tweak and polish your sales email outreach and sales strategies in general, with which you’ll have even MORE sales email and follow-up templates that you can customize and implement.