The marketing automation industry is expected to be soared from a $500m market to $6.4bn in 2024. At the same time, the list of marketing automation software continues to grow with the latest, hitting the market every year. These options make it challenging to select the best marketing platform for your business.
Before selecting the best marketing automation tool, you need to focus on some essential features:
The other preferences to consider while choosing a marketing automation platform are:
Considering all the critical parameters mentioned above, I have curated a list of marketing automation software that can be considered in 2020:
Salesoar tool automates and optimizes your search and shopping Ad campaigns. This software provides extensive templating language and feed integration with Google AdWords and Google Merchant Center, to create a large number of accurate, high ranking ads in real-time. Salesoar has helped various clients to experience an exponential increase in ROI in the first six months of implementation.
Some of the exhilarating features of this software include:
eSputnik is a Marketing Automation service provider platform made to incorporate the most-challenging ideas of enterprise-level solutions. This software provides solutions prominently and efficiently for every business irrespective of its size.
Marketo is one of the leading Engagement & marketing automation Platforms that enable marketers to develop lasting relationships and boost revenue. Marketo has been in the market for a while now and is consistently recognized as the industry’s innovation pioneer. The software is considered as one of the most trusted platforms by a large number of CMOs. Scalability, reliability, and openness are some of the best and unique features of Marketo.
4. HubSpot Marketing Hub
HubSpot Marketing Hub is a marketing software that helps its client’s businesses to grow traffic, convert visitors, and run a full-set of inbound marketing campaigns on a large scale. This software comprehends everything required to launch effective marketing campaigns. These campaigns make prospects interested in your brand.
ActiveCampaign is an automation platform that helps its client companies in growth and expansion. Along with maintaining the growth of the company, it allows businesses to connect and engage with their customers. With their SaaS platform, ActiveCampaign also provides aid to companies to optimize their prospect’s experiences.
6. Constant Contact
Constant Contact, an Endurance International Group organization is an efficient marketing automation platform. This tool is one of the best software in email marketing since 1995. It delivers online marketing tools, resources, and personalized coaching to hundreds of thousands of small businesses around the world and helps them expand.
7. Sharp Spring
SharpSpring is a cloud-based marketing automation tool, which is specially designed for marketing agencies and small to mid-sized businesses. This platform provides efficient marketing solutions to companies combined with top-notch features, functionalities, and performance.
Mautic is a free and open-source marketing automation software, which provides prominent solutions to all the businesses irrespective of their size. This platform is reputed in the industry for its free email marketing software and lead management software.
EngageBay is a simple, affordable, all-in-one marketing automation platform designed for small businesses and startups. This platform aims to acquire, engage, nurture web visitors, and convert them to happy clients. EngageBay acquires business through lead generation forms and popups. The software further nurtures these businesses through engaging emails and automates their marketing funnel through marketing automation.
10. Marketing Creatio
Marketing Creatio is a comprehensive multi-channel marketing automation platform powered by unique processes. This tool delivers efficient lead management through demand generation to lead nurturing, to final hand-off to sales.
To make the deciding process even simple for you, I have created a table mentioning their pricing details:
The information on all the top marketing automation platforms mentioned above is collected from GoodFirms.
GoodFirms is a B2B organization that helps to connect business service seekers and service providers. You can visit our website to have a look at a wide range of marketing automation software that would be helpful for your business in 2020.
I discovered HubSpot many years ago and after going through many of the other mentioned, I have come back to it as the easiest to use marketing automation software.
I found this on a chart on TechnologyAdvice, hope it's helpful to some readers:
Best marketing automation software by company size:
From working with many SMB clients on their digital marketing strategy, I was surprised how many of them didn't even have a CRM system, and that is the first step before creating or adopting a marketing automation system. I get questions on what is the difference between a CRM and marketing automation. To help clarify that for anyone, here is a nice graphic.