Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.
Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.
But where does the problem lies, and why do we need SEO today?
Let us take a situation to answer this.
Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.
Now, just see that the race begins further.
Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.
You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.
Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.
But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.
Then what is the use of making a website if people do not visit it?
Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.
So, the best solution is Search Engine Optimization. How?
· SEO doesn’t just let you get listed in the SERPs, but also expand your business.
· Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.
· SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.
· Web analytics and Google analytics let you measure your search engine performance from time to time.
· Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.
It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.
If you can spend a cent on ad space, you can achieve those results faster as well.
Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.
So, feel motivated and optimizing your business website; it well worth investing time and money.
Can you imagine the Internet without SEO? Certainly not. Without SEO, searching on the web would have been a strenuous job. Think of scrolling through numerous pages to find something meaningful to match your query or find the right business or solution or products. It would require users to look for a much longer duration and harder to find valuable sites instead of sites racing for ranking.
Search engines through their updates and features such as natural language processing have enormously reduced human efforts. To constantly refine the search abilities Google updates its algorithms. SEO websites that comply with it are able to benefit from the traffic coming from ranking.
Around 33% of the traffic is sliced by the top three websites in the SERP. Without the best SEO practices, it is impossible to secure a good place in the listing. Around 50% of marketers believe SEO is the best digital marketing strategy. For eCommerce websites, SEO friendliness is crucial for converting their visitors into customers.
Why is SEO important for your website?
The reason is simple; SEO gives you the power to control your rankings. In a way, you can manipulate the visibility of your website which has a direct effect on the traffic you receive. Higher traffic can lead to higher revenue.
Benefits of SEO friendly website:
Final words: Whether you hire an expert or do it manually, whichever method you choose, having an SEO friendly website is a key to the success of your website.
Generally, SEO is wide concept that covers many things. but there is 2 main part of the SEO.
1) On-page SEO
Here we are doing on-page changing or we can say we make the site more healthy. by providing all data according to google's guideline.
There are many points that developers should keep in mind when they create a site like heading tags, metadata, content, robot.txt, sitemap, canonical, schema tags and so on.
2) Off-Page SEO
It is all about creating a company's identity using external sites. here you can do much off-page activity like business listing, blog submission, classified, directory listing, social bookmarking.
But whatever you are doing that should be genuine so you can rank on the keywords.
now SEO also focus on voice search optimization and AR and VR.
SEO is important to make your site healthy and also it can increase your traffic on-site and when you go with genuine terms you can promote your product and service in an organic way.