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Why marketing automation software is important for business?

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"Marketing automation" is a generic term for any method, platform, or system that "allows businesses to standardize, automate, and quantify marketing tasks and workflows so that operational efficiency can be improved and revenue increased more quickl...read more
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Marketing automation helps with lead generation, nurturing, and scoring, as well as with measuring overall ROI on campaigns. With growth in size and complexity of processes, automation tools cuts down time and cost for creating and implementing campa...read more
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