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Why SEO is more important in website development?

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Richa Amit ShrivastavaI love technical writing.
Updated 2 days ago

 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development.

SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.  

In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.  

The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.  

A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.  

Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website. 

· Title Tag  

· Meta Description  

· Image Tag  

· Redirection or Hyperlinks  

· URLs  

· WWW vs. Non-WWW  

· Robots.txt  

· Meta Robots Tag  

· Sitemap.xml  

· Social Meta Tags  

· Structured Data (Schema.org)  

· HTML5 Semantic Elements  

· HTTPS Everywhere  

· HTTP Status Codes  

· Mobile Optimization  

· Optimization for Local Search  

· Multi-language Websites  

· AJAX  

· Page Load Speed  

SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.  

Check out the prominent website development companies that can offer you an SEO-friendly website: 

1. Sunflower Lab  

2. OpenGeeksLab  

3. Belatrix Software  

4. DockYard, Inc  

5. Promatics Technologies  

6. Light IT  

7. Zealous System  

8. Zco Corporation  

9. Konstant Infosolutions  

10. Aalpha Information Systems India Pvt. Ltd.

...read more
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