There’s an interesting story behind the finding of mobile business intelligence services.
Industry experts got thinking if the meteorology department was equipped, through the use of accumulated data and satellite images, to predict the adverse weather conditions, why can’t a similar mechanism be implemented in businesses? A system that could help them predict underlying risks that emerge from wrong business decisions, more or less, which in turn would help them mitigate issues in advance.
Their long quest ended with the introduction of BI software.
In layman’s language, BI or Business Intelligence presents data in the form of business intelligence dashboards and reports. Its main job is to visualize complex information in a more natural, approachable, and understandable way. Such intelligence software helps business units, top executives, managers, and other operational workers make better-informed decisions backed up with accurate data. Not surprisingly, today, you’ll find various tools developed by the companies to gather this information.
Realizing the importance of mobile business intelligence has recently become a critical business concept to make BI a more inclusive business activity in the digital era. However, with an ever-growing business population embracing the mobile platform, the scope of BI expanded to mobile devices. So, it has become imperative that business aids like BI tools are also adopted for the mobile platform.
Mobile BI software solution
1) Microsoft Power BI
Microsoft BI is cloud-based software to monitor data in real-time. The BI mobile app can keep a pulse on the business via live operational dashboards. Users can access on-premises data stored in SQL Server or data in the cloud. Users can share live reports and dashboards directly from the app to keep your team on the same page.
2) Amazon Quicksight
QuickSight allows you to create and publish interactive dashboards that include ML Insights easily. The users can access an app on Android and iOS devices both. The user can have total control over the dashboards; it offers features for offline viewing. The dashboard view is optimized for your mobile device by showing the visuals in a vertical stack view, with each visual expanded to full width.
The Sisense has two ways to get data insights on mobile devices. Sisense Mobile BI App designed to work on any screen and any device. Sisense gives you the ability to combine data from many disparate sources into a single repository.
4) SAP Business object BI / SAP RoamBI
One of the areas SAP is well-known for is its BI tools. Within SAP BusinessObjects Mobile users can get the most up to date information on the screen. WebI reports created on the SAP BusinessObjects XI 4 platform can be published to the mobile server and will be served directly onto your mobile device without any hassle. Reports are displayed attractively and intuitively on the iPad and are drill enabled.
Roambi Analytics provides an easy way to consume interactive reports, dashboards, charts, KPIs, and data visualizations. It is free to use for five users, and a free trial is available. Roambi was built from a mobile-first perspective, to help deliver data to everyone in a simple, engaging experience that can be accessed anytime, anywhere. SAP RoamBI can use it with any device, smartphone, tablet, pc, or mac.
With DOMO’s mobile BI, all of your data is brought together and is made accessible to your entire team, wherever they want to access it. The mobile-first app keeps your data automatically updated, and no additional development is required. The intuitive data exploration tools allow you to dig deeper into the business data. Anyone with the Domo app can share and see live previews of any Domo card within iMessage.
6) Oracle Business Intelligence
Oracle Intelligence Mobile presents you with the full spectrum of BI functionality on ad hoc query, OLAP analysis, scorecards, and dashboards. It can turn insight into action directly from your dashboards and mobile reports. Business users on the go can be notified of time-critical information via alerts and notifications.
With mobile Tableau, users can view metrics across multiple dashboards directly on their phone. With Tableau, any workbook you create is automatically mobile-enabled when accessed from a device. You can swipe to scroll, pinch to zoom, and leverage other touch-optimized interactions like quick filters. The solution helps businesses to gather data from multiple source points such as SQL databases, spreadsheets, cloud apps like Google Analytics and Salesforce to create a collective dataset.
Characteristics of Ideal mobile business intelligence,
There are a few other mobile business intelligence software you would like to take a look like IBM Cognos, MicroStrategy, Qlik, TIBCO, Dundas BI, Cluvio, Zoho Analytics, Sigma, Looker, Phocas BI.
COVID-19 has extensively and gravely interrupted the workplace, with many organizations deploying remote work as an alternative to the traditional workplace. To help inspire job seekers interested in finding virtual/remote jobs, I have listed below some of the best companies that are hiring virtually. The companies mentioned below enable their team members to telecommute 100 percent of the time and currently work remotely. Because these companies are fully isolated and have been for years, often since their establishment, they are well equipped to continue hiring and bringing on new employees during this uncertain time. Gone are the days when remote jobs were only limited to writers and programmers; the companies mentioned here provide 100% remote work.
Here is a list of companies that are hiring for virtual work:
Aha holds expertise in product and project management, road mapping, and strategy building techniques.
Automattic focuses on providing various services and solutions that “democratize publishing” so that any user with a story, irrespective of language, politics, gender, income, or location, can share their experience.
Clevertech offers an extensive range of services for successful product launches, comprising iOS and Android apps, blockchain enterprise applications, web applications & customized ecommerce, and more such services.
Collage offers a simple, three-step process for clients to select, customize, and order more than 50 personalized products, including photo books & gifts, home decor, and wall art.
5. Evolving Wisdom
Evolving Wisdom offers learning opportunities that emphasize personal growth and transformation through teleclasses, live courses, and advanced training sessions.
Gitlab is a collaborative open-source platform that allows its users to unify issues by reviewing, generating, analyzing, and implementing code into a combined user interface.
7. Greenback Expat Tax Services
Greenback Expat Tax Services is a private accounting company that delivers tax services for US citizens who live and work abroad.
inVision has created the world’s leading design collaboration landscape, which allows users to develop interactive and realistic web and mobile mockups and prototypes.
LoveToKnow Media is a collection of some of the largest apps, web, and digital media companies. Some of the famous brands of the company comprise LoveToKnow YourDictionary, GolfLink, Trails, PublicBookshelf, The Printable Baby, The Printable Holiday, and The Printable Wedding.
MomsRising is a nonprofit, diverse political organization that encourages family economic security. The company’s core advocacy issues comprise maternity and paternity leave, flexible working hours, reduced hiring discrimination, environmental health, healthcare for children, high-quality and affordable child care, fair wages, and paid sick leaves.
ScrapingHub organization provides specialized technology and consulting services focused on data processing and web crawling solutions.
12. Simple [A]
Simple [A] delivers content management and content marketing services, comprising content technology & training, platform evaluation & selection, and NET development solutions.
13. The Cheat Sheet
The cheat sheet enables its readers to get their preferred news, save time, and live more. The company is committed to delivering news and information in a simple, approachable, and entertaining manner.
14. Time Doctor
Time Doctor is a leading organization that delivers productivity & time-tracking monitoring software. The company is explicitly designed for remote teams and remote employees to improve productivity and minimize distractions while working from home.
Toggl is a digital time-tracking tool that enables its users to monitor and evaluate productivity.
Toptal combines the world’s top 3% of freelancers with advanced startup organizations in Silicon Valley and throughout Asia, Europe, and the United States.
17. Modern Tribe
Modern Tribe is a swiftly expanding online lifestyle company. The agency holds expertise in designing personalized products and solutions for multiple clients, from startups and higher education organizations to government agencies and some of the world’s most successful organizations.
Upworthy is an online company that publishes video, graphics, and other content that users can share to enlighten friends and colleagues.
19. Working Solutions
Working Solutions has expanded from one of the first virtual workforce agencies to an industry leader in a short span. The organization helps clients improve customer satisfaction, develop better customer experiences, increase sales-close rates, achieve higher-average order values, and improve overall efficiency.
X-Team’s thoroughly tested community of developers has provided resources to some of the world’s leading online brands.
As more agencies are making work from home, a part of the company culture, daily commutes, inflexible hours, and brick and mortar offices are fading out of style. The companies, as mentioned above, provide efficient work from home services to their clients. These agencies are hiring virtually and have several positions vacant, so the desired candidates can enroll.
It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.
There are various ways in which IoT is helping businesses mentioned below:
Increase Business Opportunities
IoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.
Enhanced Asset Utilization
The Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.
Being connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.
Enhanced Safety and Security
IoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.
Productivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivity
The improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.
The Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.
There is a parallel universe taking shape on the rim of technological innovation made up of AI, cloud computing, big data, 5G, machine learning, and automation. During Covid19, the AI-based robot has already displayed its exceptional ability to aid humans in difficult situations and so forth the other technologies. It has forced people to change their perception, considering it a threat to the human race.
There is enough scope that post covid19, many who were reluctant to use these technologies may re-launch their business laced with these technologies. Their business process could be seen milking all of the above technologies or maybe one of them.
The choice of technologies may vary depending on the business process, but one technology that will rule most industries is AI. In the future, there will be no industry that would be deprived of AI intelligence.
AI mainly operates in the following ways.
Business to get influenced by AI in 2020
AI has a profound ability to analyze patterns from vast amounts of data. These attributes have greater advantages in the real estate industry. It can provide comprehensive and accurate information about the property to clients. The person can identify the most common maintenance issues, price trends in certain areas, tenant characteristics, and preferences. It can even help during construction, where engineers can enter raw design data into it, and the software will come up with the final design. Artificial intelligence is just scratching the surface of real estate, but its application in the industry cannot be ignored.
Health-care and Pharma Industry
Machine learning is one of the most common forms of AI. The healthcare professionals are using it for predicting the treatment protocols for a patient based on various attributes and the treatment context. They are using it to diagnose some critical diseases accurately that were not detected by doctors and radiologists. If diagnosis and treatment are the AI’s prime focus, then drug discovery never stood second to it. The first drug designed using artificial intelligence (AI) under the supervision of Professor Andrew Hopkins has moved into its Phase I trial. It is a clear indication that the Pharma sector and Research are aiming big with AI. In the future, they would extend AI applications on a large scale.
AI has great potential in the education sector. AI can help tutor for developing personalized curricula based on each student’s specific needs. Hyper personalized and on-demand digital content is also created with the help of AI and machine learning. Not just scheduling programs for tutors, it is even used to teach students. The “Thinkster Math” is a tutoring program developed for use on tablets, laptops, and desktops. It pairs human interaction with artificial intelligence to provide students with custom programs. The AI technology tracks work step-by-step and assist students in understanding why they are correct or incorrect.
Worldwide, the agriculture industry is estimated to be a $5 trillion industry. However, the failure in harvest due to unpredictable climate, inadequate farming facilities, scarce resources, infertile land, has slashed the revenue margin to a great extent. To overcome this issue, farmers have turned towards technology like AI. With the help of AI, farmers can now analyze a lot of things in real-time such as temperature, weather conditions, water usage, or soil conditions collected from their farm to better inform their decisions. AI sensors can detect and target weeds and then decide which herbicides to apply within the right buffer zone. It will also help to reduce the labor-intensive work and the overall managing cost. No doubt, the agriculture sector will make the most out of it in 2020 and beyond.
The UK’s Grid Edge has given control to the consumers by using artificial intelligence to predict and optimize energy profiles. It operates a VPN that connects with consumer’s energy data and analyzes consumption. They used this data to plan out a dispatch strategy, which eventually helps to save energy and avert overloads. One more example is “spark ignition,” the AI-based system used in combination with analytics, sensors, and operational data to predict when critical infrastructure could fail. The system came into limelight when 32 people died at a coal-fired power plant in northern India. The government then decided to implement AI to avert such accidents in the future.
Aviation Industry and transportation
AI is not something new in the aviation industry; for ages, they have used Auto-pilot to self-drive planes and algorithms to predict the weather. But so far, it was confined to the cockpit and airport terminal. It will now sprawl to airport premises for facial recognition, customer Q&A, crew management, baggage check-in, flight maintenance, factory operation optimization, and aircraft fuel optimization.
Logistic and Warehousing
In Andover (England), a large warehouse run mostly by robots. The automated and intelligent warehousing system is capable of moving, lifting, and sorting grocery items, which are then packaged and sent out by Ocado’s employees. The algorithm that carries the operations places grocery items accurately and rarely makes an error. It is a classic example of an intelligent algorithm that can pair with a warehousing system to make the process quicker and less strainful for the owner. Any industry that will have the most advantage of AI in 2020 is “Logistics and warehousing.”
Event and entertainment, mining, transportation, auto-industry, service sectors, in the future, there won’t be any single industry or organization that might not be using AI in the future. The point is: on what scale and how they will implement it to draw the maximum advantage.
We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue.
If you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.
The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.
The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.
Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.
We’ve segmented this into three sections:
Each one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business.
Paid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.
For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.
You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.
The number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?
Here’s what happens around 3.8 million times per minute:
Display ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.
Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.
Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.
Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.
The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.
One big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.
For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.
You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms.
Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.
Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.
Here are the top-level options for targeting with Facebook & Instagram ads:
Mix combinations of these targeting options to find out your optimal reach.
So far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.
Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.
In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:
If you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.
The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.
We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.
Your company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.
Content marketing can be done by:
Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.
Backlinks help you increase your search engine rankings by having other websites link back to yours.
These links can appear in places like websites, blog posts, landing pages etc.
Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.
The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.
SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).
While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.
Success in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:
Having a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:
Do you have an up to date, fast loading website?
In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).
In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:
Digital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:
Don’t wing it.
Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.
If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.