Let's start the effective eCommerce solutions that should be applied in your eCommerce business website:
eCommerce business is most welcomed in 2020 and without a doubt, you can start or run your eCommerce business successfully now.
If you aren't a programmer, you can hire dedicated developers from the best eCommerce website development company to design and develop your eCommerce website.
As per my personal experience, I would suggest you choose Gusto. It is the best software solution overall for small to medium level businesses that always want all-in-one HR, benefits, and payroll software for their enterprise.
The best thing about Gusto payroll software is that it automatically calculates, pays, and files your state, federal, and local payroll taxes. It also automatically proceeds with 1099s, W-2s, and new-hire forms. It covers a full range of HR products and helps you manage everything from within the platform itself.
Gusto Payroll Software
Gusto is a fantastic payroll software for modern employers. It helps the small to medium level businesses to take care of their teams by providing full-payroll service. Gusto offers expert HR, team management, 401 (k) s, and health insurance tools to more than 100,000 businesses worldwide. The simple and transparent pricing of the software starts at just $45 per month.
Features of Gusto Software:
· Automated payroll, taxes, and filings: It covers automated taxes, W-2s and 1099s, payroll on AutoPilot, new hire reporting, child-support garnishments, and tip credits for maximum wage adjustments.
· All the forms: Gusto professionals file all state, federal, and local payroll tax forms on behalf of your company by adding e-sign, e-file, and e-fax technologies.
· Flexible payroll features: Flexible payment schedules, multiple pay rates, unlimited payrolls, multiple states, net-to-gross calculations, contractor payments, unlimited bonuses, and off-cycle payrolls, easy cancellations, deductions, reimbursements, and garnishments.
· Advanced payroll features: Integrated pre-tax benefits, expense integration, accounting integration, federal R&D tax credit, time-tracking integrations, and FICA tip credit for restaurants.
· Employee Management: These features include direct deposits, charitable donations, paperless employee onboarding, lifetime accounts, organization of employees and contractors into teams for different departments, and vacation & sick policies.
· Online Facilities: Mobile access to your tablet or smartphone, digital signatures, calendar sync, collaboration, and fee charges for payroll setup.
· Technical Details: Gusto software supports Windows, Mac, Android, iPhone/iPad, and web-based devices.
· It is a cloud-hosted software that works in the English language.
Benefits of Gusto Software:
· Gusto Software simplifies benefits administration
· It makes tax reporting and compliance easier
· It assures no long-term contract deals
· Intuitive dashboards and controls are facilitated
· It facilitates error-proof payroll management
Gusto Pricing Plans:
1. Core Plan – Full-Service Payroll from between 39/mo base plus $6/mo per person.
2. Complete Plan – Full-Service Payroll plus Advanced HR tools from $39/mo base plus $12/mo per person.
3. Concierge Plan - Full-Service Payroll plus Advanced HR tools between $149/mo base plus $12/mo per person.
Online HR services tool – Gusto is designed to simplify the tedious and complicated HR, payroll, and benefit management services for modern businesses. The Gusto app delivers a robust set of payroll features, coupled with a perfectly designed user-interface, and innovation & automation functionalities that impress the users. The fair prices associated with different plans help businesses to acquire tailored services to meet their exact needs.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.
Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.
When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:
1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.
2. Social media strategy for your business boosts your website’s SEO.
3. It can increase your reach through quoted experts.
4. Social media marketing helps you understand your audience.
5. Your business’s active social media presence builds relationships with your audience.
6. Social media advertisements allow targeting and retargeting.
7. Social media sites can get your website noticed at events and earn media coverage.
8. Social media is the key to customer service.
9. A strong social media presence builds brand loyalty.
10. It is the perfect addition to your PR strategy.
11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.
12. The social media market is a reasonably level playing field for the majority of enterprises.
13. Social media is a king when we are talking about ‘newsjacking.’
14. Social media marketing will bring you more sales.
15. It will help you find potential customers who do not already know your brand.
16. It establishes you as an authority in the industry.
17. It can yield you an unbeatable ROI.
Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.
3. Sprout Social
No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
The most important thing we should keep in mind before designing a logo is the creativity. Basically, your logo should present what your entity exactly do. For example, if you are thinking of designing a logo for real estate, ideally, buildings or towers should be a part of logo. However, latest trends are keeping the logo very simple and flexible which should be independent of background color. Also, logos today are including alphabets or name of the business itself as a logo. P.S client's requirment here is a crucial part and should be considered and understood before designing. All the best.
A hashtag is an excellent way for individuals and brands to make their social posts more visible and increase engagement. By using hashtag cleverly with keywords, a brand can quickly generate leads.
What is a hashtag and how it works
A “hashtag” is a phrase or words with a hash (#) sign in front of it. It is widely used on social media networks to find the content of particular interest searched by users.
Hashtags to social media networks are what keywords to Google. Whenever a user includes a hashtag to their post, it’s able to be indexed by the social network and easily discovered by other users. Hashtags are used to promote business, events, products, and a myriad of other things.
Hashtags can double your brand engagement and increase the clickthrough rate.
( Image source: Twitter Unified Infotech)
However, the phrase or word of your hashtags depends on what is the purpose of your hashtag marketing.
Usually, it is categorized as below:
Here is the example of community hashtag and specific hashtag. The company targets the community concerned about #healthylifestyle as well as people interested in #fitnessapp.
(image source: Unified Infotech twitter handler)
Number of hashtags recommended for various Social Media Platforms
There is no specific standard for hashtag usage, but the number of hashtag words generally used for social media marketing are:
How to use hashtags for your business?
What NOT to do while using Hashtags
Promoting business through social media marketing demands consistency. To achieve marketing goals in the set timeline, both small and large businesses rely on a digital marketing agency.
Here is the list of the top popular digital marketing agency:
Final thought: Hashtag definitely enhances your online presence, but using the right strategy is the key to its success.
A Project Management system is the best solution when it comes to organizing and planning a large number of projects, plans, tasks, and people. This system provides accurate, predictable, and profitable solutions to businesses irrespective of their size.
The list of the software mentioned above provides the best project management services for small-to-mid-sized companies. You can opt for the one that best fits your requirements from all the companies mentioned above.
The co-founder of Pixar Animation Studios Ed Catmull once quoted-
---“ It is not the manager’s job to prevent risks. It is the manager’s job to make it safe to take them.”
The management consulting firm does something similar for million-dollar companies. They pull out the companies stuck in the quicksand of wrong decisions and prompt them to undertake business risks.
During the operation, the consultancy firm wears many hats to provide robust business solutions to its clients. They solve the most complex problems of the organization, including how to launch the product? How to optimize company revenue? Or how to market the product sidelining a strong competitor?
( image source: vectorstock.com)
Whether you are working for a management consulting firm or operating individually, it is one of the highest-paid jobs in the world, but it comes with the price. It demands lots of hard work, traveling, burning mid-night oil et al.
Some famous management consulting firms you may have heard about would be McKinsey & Company, Accenture, Deloitte & Touche, Gartner, etc. Their demand is on the rise with the management consulting industry, growing 3.6% to for more than 708,000 firms in the last five years in the U.S alone. So what exactly they do?
Role of management consulting firm
Management consultancy firms’ services span over a broad area. It offers services across all business operations – from HR and marketing to IT and finance. They train staff to solve the most rigid problems, devise invaluable strategies, and improve the financial and operational health of their clients’ organizations.
The role of the consultant may vary depending on their experience and position. As a junior consultant, particularly at big-league firms, you may be part of a team advising businesses that are already doing well.
Management Consulting Operation Areas
The management consulting services address issues of the organization and as we had mentioned earlier, and it spans across various domains.
( image source: consultancy.co.uk)
Like many domains, the consultant has different roles to perform. Here are a few examples.
Why organization need business consulting firms
Do businesses need Management consultancy firms?
There is a common notion about hiring Management consultancy firms, and few people think it is unnecessary to hire them when the organization has a team of experienced CEOs, executives, and stakeholders for business transformation.
Some even argue that consultants know little or nothing about their clients’ companies, and merely dish out information their clients already have. If you are hiring expensive corporate executives just for knowledge transfer, then remember there are cheaper sources available to fill the void. There is no need to spend a hefty amount.
Besides that, as many as of new consulting firms fail during the first two years, there is always a risk of hiring a wrong consultancy firm. It can bring double loss; you may lose huge money on hiring the firm and bear the extra loss with the business problem yet not resolved.
There is also a group of business owners who think consultancy firms work as a shield for managers. They can escape any form of responsibility. They can blame consultants if things go wrong and accept praise for hiring them if things work out.
Another major issue on the hiring management consultant is the ego clash. Senior executives may not co-operate with the consultancy firm and may try to sabotage their views or ideas. To gain effective results from the consultancy firm, it is necessary to fix the internal conflict.
There is a lot of disparity over hiring management consultancy firms. The old school relies on its internal resource while modern-day entrepreneurs envisage consultancy firm as the savior. There is a chance to get an advantage from hiring management consultancy if a business owner knows the knowledge and guidance they are seeking from the consulting firm is a good value for money. This comes by selecting the best management consultancy firm.
How to select the best Management consultancy firms
This is a difficult question to answer when you have an overwhelming list of Management consultancy firms. A correct choice, in the beginning, means a positive result in the end. These are a few tips which could help to find the best management consultancy firms.
If you are seriously thinking to triumph another business milestone, then bring on board some best talent from the top management consulting firms.
List of top management consulting firms.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.
Cloud Computing is basically delegating your data storage & computing functions to an external data centre which can be accessed using the internet. According to me small to medium enterprises need Cloud Computing for 2 main reasons. First is so you can direct your focus completely on your business, and second is to save the unnecessarily large amount of investment you would require to setup servers.
Conserve the much needed financial resource
Let’s say you own an ecommerce website, your website is not going to witness heavy traffic throughout the day. Instead, the maximum traffic will be witnessed during a short time called. This peak hour, is between 6:00pm to 10:00pm as most people are free and at home during this time. Your website will need maximum servers backing it during this time to accommodate the amount of traffic coming in, or else your website will end up crashing and disappointing your customers. However, you will see a sharp decline in visitors after 10:00pm, and maybe eventually no traffic for the rest of the day during which your servers will remain idle. Servers are not cheap, and this would mean that you are just letting your server sit idly when you have already burnt a hole in your pocket setting it up.
It can get pretty distracting
So your servers are up and running and so is your website. But, everyday is not Sunday. During the course you will face many issues which may keep you worried like -
· Maintenance of the servers,
· Ensuring servers don’t get affected by power
· Avoid any downtime on your website
· Keeping your server updated with the latest security patches, and so on..
This will just prevent you from focusing on your goals and running your business in general.
This is where Cloud Computing comes in and solves these problems for you. Come Cloud Computing, you don’t need to setup your own servers anymore. Instead, you can just rent them from such service providers on monthly, daily, hourly or sometimes even on minute basis. You simply have to pay for the servers as long as you use them and can easily terminate them whenever you chose to. Cloud Computing is highly adaptable as you can change the number of servers you require during peak hours to the maximum number that you need, and decrease it to the minimum during idle hours. All this is done with no worry of maintaining these servers yourself as the service providers will be doing this for you.