One of the most popular digital marketing approaches is 360-degree digital marketing, which has become significant for business growth. It is an all-inclusive approach that covers the entire customer journey right from discovery to purchase with the help of the informed and data-driven action plan that smoothly moves the digital marketing process. The user can drive good ROI (Return on investment) by employing a 360-degree digital marketing strategy.
360-degree digital marketing strategy is customer-centric. Numbers of elements are integrated to enhance the brands’ overall involvement with customers. These elements are –
SEO (Search Engine Optimization), PPC (Pay Per Click advertising), Web design and development, Content and content marketing, Social posting, Customer Communications, Inbound lead nurturing, and Outbound email campaigns. All these elements make the marketing strategy useful. Let’s discuss how:
For small scale business owners and entrepreneurs, 360-degree marketing is the appropriate marketing strategy. It helps in retaining the customers and covers the maximum number of the target audience. If you want to know why a 360-degree digital marketing strategy is needed, then, explore the below-mentioned points.
The need for 360-degree digital marketing
The 360-degree digital marketing strategy helps in increasing revenue for the brands or businesses. The 360-degree digital marketing communication provides the following benefits-
The 360-degree digital marketing serves as a holistic approach that helps in driving good ROI. This approach includes various components like SEO, Social Media, E-mail marketing, Content creation, and much more. The 360-degree digital marketing strategy helps businesses in every stage of the sales funnel. The buyer’s journey gets simplify and scientific with a 360-degree digital marketing approach.
Digitalization has become the most popular trend among businesses nowadays. Various new companies are registered every other day, and all these startups try their best to maintain pace with the ever-changing consumer behavior.
Hence to survive in a competitive world, new businesses must focus on marketing operations that mainly involve skilled people, effortless processes, and efficient technology. Startups usually operate on a limited budget and are crunched for time. Every online business requires effective marketing operations to allow them to digitize their compelling customer experiences.
Below you can find some of the vital facts that explain why digital marketing is essential for any new business venture:
1. It Drives Engagement
Digital marketing helps a firm reach its customers and prospects in a cost-effective fashion. Adopting digital marketing tactics not only helps a start-up sustain in an otherwise competitive market but it also gives them an edge over other similar service providers. Digital marketing brings a new business one step closer to their relevant target audiences.
2. It is a Unified Strategy
To build your brand via marketing, follow steps strategically and tactfully. Digital marketing helps a brand grow and sustain itself by delivering multi-channel customer experience. This unified strategy consists of a technology that automates operations, customizes interactions, and coordinates actions. This strategy operates on a wide range of platforms with the vision to reach everyone at every corner of the globe. As per a market research, more than 65% of consumers are inclined to purchase in association with a well-planned digital marketing campaign.
3. It Helps Reach Target Audience
Being aware of the customer's preferences and then delivering as per that is the need of the hour. Digital marketing facilitates robust customer experience and tracks, monitors, analyzes and interprets the target audience's buying behavior and preferences. This technique also focuses on crucial aspects of consumers and how to customize the message for prospects. With latest technologies today, a start-up can reach its target audience all across the globe.
4. Increases Your Visibility
As per one of the research, in recent times, mobile adoption is twice that of the internet, thrice that of social media, and ten times faster than computers. Mobile apps are known as the new-generation digital hub as they have connected the physical world on a single platform. Hence, mobile marketing becomes a crucial aspect of a digital marketing strategy for online businesses. The majority of the startups that have implemented mobile marketing as a part of a digital marketing strategy have seen great success in a short span.
Mobile marketing provides a massive opportunity for digital marketers, as this technique is personalized, location-based, and extremely relevant. Digital marketing strategies implement an ample amount of data combined with specific tools to analyze customer segments and their behavior. Moreover, this technology is also beneficial for identifying opportunities and predicting future actions.
Traditional marketing practices will soon be rendered obsolete. Digital marketing strategies drive new client acquisitions, brand visibility, and impactful revenue-generating opportunities. A unique and small business can aspire to reach an audience of millions worldwide with an appropriate digital marketing strategy.
Hence, a startup must always implement a digital marketing strategy before defining its marketing plan.
As per Statista, there will be around 4.3 billion global email users by the year 2023. Hence, marketing teams are as much as trying to capitalize on the field of email marketing by sending messages directly to the inboxes of their intended audience.
However, people will unsubscribe emails that are too promotional. This is because most users look at promotional emails as spams; hence, a more personalized style of emailing is the need of the hour for all different types of email marketing campaigns. The key lies in properly managing the email content that is educational and offers helpful information to the readers. Now, let us discuss what email marketing holds for the users as well as businesses in the near future.
#1. The future of email marketing will be based on Machine Learning, AI, and cloud-based technology.
#2. Personalization matters.
#3. Captivating storytelling will drive email marketing.
#4. An interactive email will more easily bring sales to your business.
#5. Compatibility with all mobile devices is a must.
A smartly designed email maximizes accessibility and user experience. Exceptional template design, copy lengths, and call-to-action are essential to be considered throughout the campaign development.
Effective marketing is not just about attracting customers. It is also about making a long-lasting impression that allows you to keep your customers engaged with your products and services and also make them come back again. The level of individual attention is something that is not seen in modern business operations. But with the right CMS (customer relationship management) solution. Now coming on to the question about the best CRM for marketing. Let’s have a look at some of the most important CRMs for marketing.
Also, learn about e-commerce marketing trends of 2020.
If you are looking for a complete CRM, then Nutshells is the perfect job. It comes with a set of amazing features and is completely integrated with your front-end data collection. The platform allows you to seamlessly incorporate new lead information into the sales process tools and industry-leading reporting. Along with that, the platform also has some amazing capabilities.
Hubspot is another popular CRM platform for marketing. It includes a wide array of marketing tools. The drip campaigns of Hubspot allows its users to create customized emails that target specific customer needs. Once you’ve created the emails, you can assign countless different conditions, triggers, or actions to your customers to send them targeted promotions.
ActiveCampaign includes a complete CRM solution. But the key highlight of this tool is its marketing automation tools. The platform provides a massive powerful email automation system. It allows you to sort customers to specific email lists and send personalized, targeted emails to your leads supporting an effective email marketing campaign.
So, these are some of the most important CRMs that you can use for marketing.
Every organization finds it challenging to keep up with the competition, and that demands them to implement an AI marketing tool. AI-based Digital Marketing tools help your business get success and deliver efficient marketing experience.
Before finding out the right AI tools, it's essential to understand their significance in digital marketing techniques.
Let’s explore some of the most efficient AI tools in the market that could assist in formulating right digital marketing strategies:
2. Acrolinx: This tool implements the use of machine learning, NLP, and other exceptional algorithms to demonstrate campaigns across various channels and devices.
3. Atomat: This is one of the most efficient AI software used in digital marketing that provides customized content at every level of the marketing funnel. Atomat also suggests customized content for the audience falling under specific categories of the funnel.
4. Bloomreach: This is a readily available and smart tool for organizations to analyze almost any sort of marketing strategy ranging from estimation to execution. Bloomreach also optimizes campaigns for successful marketing campaigns.
5. Boost Linguistics: - One of the unique features of this tool is that it inspects browser experience to make the website completely user friendly in terms of layout, functionality, page accessibility, and several other features that help to drive the highest traffic.
6. CaliberMind: This tool creates more extensive opportunities to B2B organizations to receive new inquiries and multiplies the revenue without loss.
7. Concured: This specialized platform identifies a user's historical behavior and suggests the type of marketing that would bring more engagement to your business.
8. IBM Watson: This platform is one of the most reliable AI marketing portals that analyze user patterns. IBM Watson also provides live personalization models along with proper analysis like no other tool in the market.
9. HubSpot: Hubspot provides top-notch digital solutions for content to help target the market. Moreover, it uses machine learning technology to predict the lead scoring to tell users which prospect is most likely to buy the product/service.
10. Google Cloud AI: Google Cloud is one of the most popular names in the market that builds chatbots for self. This tool also performs content analysis over text, images, and other media contents.
Digital marketing implements that concept of 'Time is Money' where every penny invested is less important than the time taken to see the outcomes through it. By applying AI tools in your digital marketing techniques, you can complete your tasks on time with near to accurate prediction. In short, the implementation of AI tools in the form of automation can help you gain better success in less time.
Client satisfaction is the ultimate step of any digital marketing strategy as once an agency gains the client’s trust, there are high chances of client retention. This process begins when the marketing strategy has effectively paid off in generating quality leads and on how well the sales team conducts the sales processes.
There are five essential elements that can help a marketing expert or a digital marketing agency gain the trust of clients and customers:
1. Clear Communication
Communication is the only means which can help an organization gain trust of a client. Lack of clear communication can hamper a business’s relations with its clients. When clients take time out of their busy schedules to know about the strategies and tactics applied for their business, the digital marketing firm must clearly and in-depth explain the complete process. To be well-organized with the tasks and provide practical solutions to the clients is the key to gain trust. A follow-up call with a prospective client occurs after reviewing any previous notes, deliverables, and the client’s website or company history in complete detail.
2. Personalized Services
Digital marketers must understand that two prospects are never the same; they ideally have different requirements. It is therefore crucial to be always equipped with the detailed information about the client’s firm, business goals and requirements. Digital marketers could make a document before having a conversation with the clients. This would enable the prospective client to have all their queries resolved and build a strong relationship with them. Hence, by being specific about the client's requirements, digital marketers could provide the right information and build a fruitful relationship with them.
When a client gets in touch with a marketing agency or a marketer, they expect to receive success in achieving their business goals with the aid of their services. Hence, reassurance is the key to make the clients believe in the firm and thereby build a relationship with them.
Flexibility is very crucial while collaborating with a client. A marketing agency should be flexible enough to understand the client's requirement and must always welcome any changes suggested by clients at any stage. The client might want to ensure that the marketing agency has their back and will do whatever it takes to drive results. Hence, clients will always trust an agency for their marketing requirements that focuses on generating the results as per their requirements and business goals.
Transparency is the other crucial aspect of developing healthy relations between a digital marketing agency and its client. Transparency can often be vital in closing a deal. The more upfront, honest, and transparent an agency would be, the more clients it would attract!
Hence, the five critical points mentioned above would help digital marketing agencies or marketers win their client's trust.
An excellent digital marketing strategy will take a brand to new heights, and hence various measures should be taken to implement a good plan that will provide better results. An excellent digital marketing strategy helps in designing:
A good digital marketing strategy helps attract, convince, convert, and make your customers fall in love with your product or service, and hence it should be planned accordingly. Before designing the structure of a marketing strategy, you need to focus on your corporation’s online domain, your target, the channels, and the latest happenings with the competitors.
The following steps would help you define a perfect marketing strategy for your clients:
Step 1: Situational Analysis
To begin with, planning a strategy, the first thing that needs to be done is to carry out an internal and external analysis of the firm. A useful framework enables you to focus on your company's strengths, weaknesses, and opportunities, and the market on a large scale. It would be best to analyze some essential factors such as digital habits, intermediaries, influencers, and more. Implementing the latest techniques to identify the best digital practices to the business is an increasingly prominent part of the overall corporate strategy.
Step 2: Establish Digital Marketing Goals
Once you have achieved your place in the market through the analysis, you can start working your place in the market. This can be achieved by keeping your strong points in mind and setting goals by discussing it with the clients. Everything you plan has to aim towards meeting those goals. You can develop this part of your digital marketing plan by maintaining specific, measurable, attainable, relevant, and timely goals.
Step 3: Define the marketing strategy
Once you've defined your business goals, personalization is the next thing you need to focus on. Hence, when it comes to determining your procedure, carrying out your plan should be kept in mind.
Segmenting Target Audience:
Know your audience and understand how you want to address them, their tastes, needs, preferences, and, most importantly, where you are looking to meet their expectations.
To achieve proper positioning, it's essential to be clear about your value proposition and what it brings along. It would be best if you discovered new ways to communicate your unique value proposition and find your audience's most presence, be it social media, blogs, email marketing, and more.
Content Strategy is crucial for creating, distributing, and managing original content that attracts users and maintains the brand’s position.
Step 4: Digital Strategies and Tactics
Different digital marketing strategies such as email marketing campaigns, social media, CRM, web optimization, SEO strategies, Paid Media advertising, and few others. Every other day, the number of channels to manage multiplies, and it's critical to implement Marketing Automation tools. These strategies and tactics will help you create hundreds of campaigns with mere clicks, increasing your chances of success.
Step 5: Measuring Results and KPIs
The next step after designing and implementing a digital marketing strategy is to analyze the results. Analytics help optimizes digital marketing performance and the expenditure using KPIs to figure out if we earned the ROI we expected. Analyzing the effectiveness of the strategies and activities enables us to correct what doesn’t work right to achieve the goals we set.
If you are a business that is planning to boost your presence in the digital space, you must keep these steps in mind while planning a marketing strategy.
Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:
1. Social Media
Social media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.
Sprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.
2. Paid Media
Paid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.
SpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.
SEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.
When discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.
4. Content Marketing
Content marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.
BuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.
Quality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility.
Most tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement.
All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.
SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success.
You can select the digital partner that best fits your requirements from the ones listed above.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.