There are many CRM's available in the Market which support Marketing Automation but the CRM which I prefer is Microsoft Dynamics 365 CRM For Marketing.
If you’re a newbie startup entrepreneur, and you haven’t implemented marketing automation yet, here are a few reasons you should consider doing so:
1. To Increase The Expandability
It is observed that startups have limited resources. It becomes difficult to expand your business by adding more resources. Hence, you’ve to utilize the resources you got and be more efficient smartly. With marketing automation, you can increase the expandability and efficiency of your company.
2. To Create A Machine That Benefits Customers
Sales automation and marketing automation combining produce a customer acquisition machine. Startups don’t have a lot of customers, and most don’t have any as they’re just starting up. It takes lots of effort for a startup to build a clientele. Hence, some measures should be accompanied by implementing client communication plans to nurture your new customers.
3. To Highlight Sales and Marketing
Sales and marketing are very critical aspects of any startup. A marketing automation platform will save lots of your time, which you can then invest in planning campaigns. It helps your product reach out to your audience and gain potential customers.
4. To Evaluate The Efforts
Your business needs efforts, whether its a startup or a large enterprise. It would be best if you could track website visitors continually, form conversions, social media engagement, prospect engagement, qualified leads, and a lot more. A marketing automation platform views your startup from a holistic approach. Additionally, it also checks your growth or track trends over time as your database and business expand.
5. Making Tasks Easier
One of the challenging tasks for a startup is to hold periodic meetings, prepare data, and present it at the board meeting, among others. It consumes a lot of your time and effort. A marketing automation platform makes it a more manageable task by quickly analyzing data and preparing charts. Alternatively, your investors can keep a check on how their money is working for them.
6. To Save Time
You can save much of your time by implementing a marketing automation platform for your business. It automates many tasks for your business like disparaging email, form, landing page builders, and allowing operations of multiple tasks from a single platform.
7. To Attract New Employees
As a startup, you’ve got to give people a reason to want to work for you. A company employing the latest technologies like a professional sales and marketing automation platform can help attract talent.
Looking at the competition everywhere, it is a necessity for you as a startup owner to implement a marketing automation platform.
I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.
We started link building for our website in 2011 to rank in Google and get organic leads.
Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.
In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.
In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.
Link building is essential but with relevant and high-quality original content on popular websites.
Marketing persons always look for those email marketing tools and software which are easy to use, pocket-friendly, and have features to turn your leads into customers.
As per my experience with email marketing, I found these tools & software are very useful:
MailChimp – Best for all businesses & enterprise
Startups and companies that can utilize the free plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers. Even more, it offers more than 20 features that really fascinate users to use it.
MailerLite – Best for personal projects
If you are a beginner then this software is perfect for you. Additionally, it’s free for sending up to 12,000 emails/month to less than 1,000 contacts.
Hubspot – Best for B2B service companies
The unbeatable software with an extremely powerful CRM system that offers in-built tools for blogging, social media management, landing page creation, etc...
And last but not the least, the most important task of email marketing is to verify email lists to find correct, deliverable and safe-to-send email addresses.
There are many free email verifiers available, but my 1st choice is Quick Email Verification - The free online Email checker tool. This tool can verify 200,000 addresses in under three hours.
Every tool choice depends on your requirements and target. So you can personally review these tools and find which is the best suitable one for you and your company.
SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success.
You can select the digital partner that best fits your requirements from the ones listed above.
It is a blend of the database, programming languages, and frameworks that aim to improve the website performance and user experience.
( Image source: image under construction)
However, there are few website builders or platforms that can assist in developing your affiliate marketing website, even if you have no knowledge about programming language.
Affiliate marketing websites may give you an edge to hoard extra income. But then, practically speaking, ‘All roads don’t lead to Rome.” It’s not that simple to develop an affiliate website that prints cash for you. Not in case, if you haven’t put in enough time in analyzing the right development platform for your affiliate website and found answers for the following FAQs.
By the end of this post, you may have all the answers to the above FAQ’s.
Affiliate marketing and Types of affiliate websites
Considering that you know what Affiliate marketing is, here’s just a quick overview of it.
( Image Source: growtraffic.com)
Affiliate marketing is the process of earning money by promoting another website’s products. You can do this by posting links in your content or creating entire reviews. It is one of the most popular ways to make money online.
Types of affiliate marketing websites
How to choose a platform for affiliate websites? It is a very interesting question as the answer to that depends mostly on what is the operation mode of your affiliate websites. For example, a simple blogging site might not require customization as compared to a price comparison site or product review site.
Best development platform to create an affiliate marketing website
A quality website is a good representation of an affiliate’s overall professionalism.
WordPress stands out as the lead player among the affiliate site builders. For the blog-style websites that earn money from affiliate commissions, WordPress is best.
A great choice for creating free affiliate websites, if you do not wish something too complicated. Also, if you are new-bee with a bare minimum budget, this is an ideal way to begin the affiliate website later you can shift to WordPress or any other platform to explore more features.
As per the SITE123, it has one of the easiest and seamless website creation processes in the market.
Squarespace is a go-to platform for building blogs, portfolio sites, and online stores.
GoCentral is the website builder designed by the famous hosting provider GoDaddy. It uses AI to help you build your site as easily as possible.
Along with your affiliate marketing website development, there are tons of other things like DA ( Domain Authority) of your website, and relevant content would be a deciding factor on how your venture could turn into a profit-making business.
In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are:
1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free.
2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs.
3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business.
4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.
Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.
These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign.
Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports.
Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.
2. AdMob by GOOGLE
AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances.
Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad.
Standard Rates: Ranging from $0.5 to $3 per 1000 impressions
Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.
GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages.
Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.
SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.
SEMRush offers three different monthly plans:
Pro: $99.95 per month
Guru: $199.95 per month
Business: $399.95 per month
SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed.
Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month
Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience.
Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.
Basic: $200 per month
Updated: $1200 per month
Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.
Pricing Structure: $0.25 to $3 per interaction
9. Banana Splash
Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.
Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month.
10. Facebook Mobile Ads
Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below:
The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements.
All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.
Digital marketing career requires a professional to be efficient in traditional marketing, web design, SEO, social media marketing, content writing, and a lot more. A successful digital marketer has some specific traits that help them have a productive career in the field of digital marketing.
Digital marketing requires certain traits that need to be kept up to carry out a successful digital marketing campaign. Successful digital marketers must possess the above-mentioned qualities to deliver the best to their clients.
There is some leading social media marketing software available in the market that is used by digital marketing experts to deliver the best services to their clients:
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.