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Google Tag Manager

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With GTM, how can we track user behavior & activities on the website?
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To fully understand the tracking capabilities of Google tag manager, it is firstly important to understand what is Google tag manager? What is Google Analytics? and how they work together? GTM - Google Tag Manager is a free monitoring application and...read more
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What is Google tag manager and why you should use it?
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In the present scenario, digital marketing fuelled and flourished by insightful data. Whether you have an e-commerce platform, a blogging site or business website, it is essential to understand how people engage with your digital interface. To some e...read more
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What is Google’s rich results test? How to perform it?
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Firstly, what are Rich Results? A Google rich result contains a list of rich results, which are the most relevant to a query entered. They are sorted based on their importance and relevance with other queries. Google has recently introduced rich resu...read more
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Does google tag manager helps to track the traffic of every social platform traffic?
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If you have Google Analytics installed separately or within GTM, you do not have to do any additional configuration to track and measure social media channel traffic data. Google Analytics tracks the traffic source and medium by default. Along with t...read more
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