A hashtag is an excellent way for individuals and brands to make their social posts more visible and increase engagement. By using hashtag cleverly with keywords, a brand can quickly generate leads.
What is a hashtag and how it works
A “hashtag” is a phrase or words with a hash (#) sign in front of it. It is widely used on social media networks to find the content of particular interest searched by users.
Hashtags to social media networks are what keywords to Google. Whenever a user includes a hashtag to their post, it’s able to be indexed by the social network and easily discovered by other users. Hashtags are used to promote business, events, products, and a myriad of other things.
Hashtags can double your brand engagement and increase the clickthrough rate.
( Image source: Twitter Unified Infotech)
However, the phrase or word of your hashtags depends on what is the purpose of your hashtag marketing.
Usually, it is categorized as below:
Here is the example of community hashtag and specific hashtag. The company targets the community concerned about #healthylifestyle as well as people interested in #fitnessapp.
(image source: Unified Infotech twitter handler)
Number of hashtags recommended for various Social Media Platforms
There is no specific standard for hashtag usage, but the number of hashtag words generally used for social media marketing are:
How to use hashtags for your business?
What NOT to do while using Hashtags
Promoting business through social media marketing demands consistency. To achieve marketing goals in the set timeline, both small and large businesses rely on a digital marketing agency.
Here is the list of the top popular digital marketing agency:
Final thought: Hashtag definitely enhances your online presence, but using the right strategy is the key to its success.