Search Engine Optimization:- SEO is a process that aims at optimizing a website for search engines. The importance of SEO is not only limited to getting visitors from search, but it’s also a way to increase your website’s credibility.
Search engines such as Google utilizes over 200 ranking factors inclusive of quality content, backlinks, and technical things such as site speed, and several others.
SEO is a vital strategy in the ever-growing industry, whether you sell a product, service, write a blog, or anything else, it is a key to reach your desired goals.
There are two types of SEO in practice:
All these factors combined together make your website a success thereby helping generate revenue.
There is fierce competition to stay at the top of the search engines. Moreover, Google keeps on changing its algorithms regularly, making it difficult to maintain first page rankings.
One of the most popular tactics for boosting organic rankings is to generate high-quality relevant content. Millions of business websites strive to be on the top of the search engines by updating content monthly, weekly, or even at times daily.
Important SEO Points to Consider:
How can High-Quality Content help you gain high ranking on Google?
Creating fresh, thought-provoking, and engaging content is the best way of getting organic SEO rankings on search engines.
Earlier, content curators did keyword research only to find the keywords with high search volumes and stuffed them into content to trick the search engine crawlers.
With several Google updates, these days such black-hat SEO tactics don’t work.
How much does SEO cost in 2019?
The research carried out for the analysis of the SEO costs in 2019 depicts that the cost of SEO services varies depending on what is included.
High-quality and first page SEO will cost a bit higher in terms of the services you select.
The cost of SEO services varies according to the size of businesses, and the clients can also get hourly or daily consultation of SEO services.
Small business- ($1000-$5000/mo)
Medium business- ($5,000-$10,000+/mo)
Large business- ($10,000-$20,000+/mo)
Hourly Consultation- ($100-$300/hr)
Employee Costs- ($50-120k+/yr)
Some of the service providers also provide Contracted SEO services, which include:
Thus, uncover the right strategy for your business to accomplish your goals within your budget. Have detailed research of all the SEO service provider companies and their prices and then decide on to select the service which best suits your requirements.
It is evident that data has become very important for all businesses across all the industries, it is available in different forms such as text, pictures, numbers, etc. there comes one more player in this race i.e “Video”. Video Analytics is the measurement, collection and analysis of data found from video content recorded. Video analytics has been accompanied by smart artificial intelligence algorithms to get insights on patterns of the behavior of objects or people recorded in the videos in order to determine useful outcomes. Video analytics provide solutions in the following areas:
1) Security: It was the first place where video analytics solutions were used for surveillance of public places such as airports, railway stations, etc in order to find any unusual incidents for the public’s security.
2) Sports: After security, implementations have been witnessed in the field of sports to analyze the game, improve the performance of players and deliver better judgments in sport such as cricket, athletics, etc.
3) Healthcare: Healthcare facilities have been using this technology for surveillance of the premises in order to improve the security of their patients.
4) Traffic Control: Video analytics has been used for monitoring motion of the vehicle in order to get a hold of traffic rules violators, divert the vehicular traffic in order to avoid congestions, avoid parking in no parking zones, monitor unusual traffic or stoppage of vehicles in a sensitive area, etc.
5) Retail Businesses: This is another set of solutions implemented by retail stores these days in order to analyze their CCTV footages which give insights on some meaningful indicators such as number of customers coming to shop, parts of the stores receiving more customers tracked through the footsteps.
If you’re a newbie startup entrepreneur, and you haven’t implemented marketing automation yet, here are a few reasons you should consider doing so:
1. To Increase The Expandability
It is observed that startups have limited resources. It becomes difficult to expand your business by adding more resources. Hence, you’ve to utilize the resources you got and be more efficient smartly. With marketing automation, you can increase the expandability and efficiency of your company.
2. To Create A Machine That Benefits Customers
Sales automation and marketing automation combining produce a customer acquisition machine. Startups don’t have a lot of customers, and most don’t have any as they’re just starting up. It takes lots of effort for a startup to build a clientele. Hence, some measures should be accompanied by implementing client communication plans to nurture your new customers.
3. To Highlight Sales and Marketing
Sales and marketing are very critical aspects of any startup. A marketing automation platform will save lots of your time, which you can then invest in planning campaigns. It helps your product reach out to your audience and gain potential customers.
4. To Evaluate The Efforts
Your business needs efforts, whether its a startup or a large enterprise. It would be best if you could track website visitors continually, form conversions, social media engagement, prospect engagement, qualified leads, and a lot more. A marketing automation platform views your startup from a holistic approach. Additionally, it also checks your growth or track trends over time as your database and business expand.
5. Making Tasks Easier
One of the challenging tasks for a startup is to hold periodic meetings, prepare data, and present it at the board meeting, among others. It consumes a lot of your time and effort. A marketing automation platform makes it a more manageable task by quickly analyzing data and preparing charts. Alternatively, your investors can keep a check on how their money is working for them.
6. To Save Time
You can save much of your time by implementing a marketing automation platform for your business. It automates many tasks for your business like disparaging email, form, landing page builders, and allowing operations of multiple tasks from a single platform.
7. To Attract New Employees
As a startup, you’ve got to give people a reason to want to work for you. A company employing the latest technologies like a professional sales and marketing automation platform can help attract talent.
Looking at the competition everywhere, it is a necessity for you as a startup owner to implement a marketing automation platform.
Customer Relationship Management(CRM) is turning out to be the building block of industries, and it is data-driven, it makes lives more comfortable and better.
Sales management is still a burden with CRM software and consumes a lot of time and energy. Thus, sales automation implies a process that connects salespeople with potential customers and escalates the quest throughout the sales pipeline. The companies can focus on the growth of their brand by prioritizing customers while the sales automation takes care of the administrative task.
Listing out a few CRM software for sales automation that could be best for the evolution of a business.
1. HubSpot CRM
HubSpot customer relationship management software is developed for companies that desire to spend less time logging data. This software keeps all of the company’s contacts in a single centralized and customizable database. It handles the pipeline so that the organizations can keep deals favoring progress, and get all the information about a lead in one place. This process saves much time as the clients need not dig through the inbox to find information.
2. NetSuite CRM+
NetSuite CRM+ is a full, front-office solution that reveals a real-time, 360-degree view of its customers. This solution effectively integrates its client’s customer-focused activities with accounting, e-commerce, warehousing, and shipping applications. This process supports the company’s entire sales process, and customer life cycle initiating from a lead and advancing through opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support.
3. Zoho CRM
Zoho CRM authorizes small to large-sized organizations with an overall customer relationship lifecycle management solution for handling company-wide Sales, Marketing, Customer Support & Service, and Inventory Management in a single business system.
amoCRM is the first messaging-powered CRM in the world. This CRM provides multi-channel communication that allows chat through messengers, emails, and calls from a single app. The companies get the benefit of personalized one-on-one interaction with their customers. The managers of the company even appreciate the powerful analytics, reporting, and automation tools offered by amoCRM. Thus, this CRM is a perfect messenger-based sales solution for entrepreneurs and small businesses.
5. Vtiger CRM
Sales experts in more than 300,000 companies consider Vtiger as a user-friendly and tailored CRM to upscale business revenue and sales performance. Vtiger validates all stages of the sales process from helping its clients to capture & identify top leads, fosters deals via automated email & SMS campaigns, collaborate with teammates, analyze & forecast revenue, streamline meetings, spot deals at risk, manage proposals & quotes, and ultimately win more contracts.
6. Freshsales CRM
Freshsales is a CRM software by Freshworks that makes it easy for businesses of all sizes to attract, manage, close, and nurture their leads. Freshsales comes with a highly intuitive UI and a robust feature set. The feature-set comprises of built-in phone and email, AI-based lead scoring, visual deal pipeline, intelligent workflow automation, and customizable visual reports, and dashboards. Freshsales CRM provides businesses with everything they require to manage their sales without having to handle multiple tools.
More than 3.5 million organizations across the globe utilize Bitrix24 as the leading free online CRM software as it is available in 12 different languages. Bitrix24 is available in the cloud or on-premise with open source code access. This CRM provides unlimited leads, deals, contacts, organizations, quotes, invoices, and appointment schedules. The free plan of Bitrix24 also comes with email marketing and telephony. Advanced versions of this CRM comprises of sales and marketing automation, bulk SMS, campaign management, and support for multiple pipelines.
8. ManageEngine SupportCenter Plus CRM
ManageEngine SupportCenter Plus CRM is a web-based, ITIL-ready support software. This CRM is designed for IT companies providing IT support to their clients. This CRM serves as a common platform for all customer service management requirements. It also provides its users the ability to track, manage, and resolve help desk tickets efficiently. SupportCenter Plus CRM delivers prompt customer support that takes customer satisfaction to an entirely new level.
9. Salesmate CRM
Organizations utilize Salesmate as it helps in closing deals faster. This CRM offers easy to use interface and automated workflows, which lets the sales team focus on the right deals at the right time. While working with Salesmate CRM, the clients never miss a beat and start closing deals more often.
10. Accelo CRM
Accelo CRM provides the easiest way to maintain all sales-related communication in one place for small to medium-sized businesses. This CRM provides your team with automatic tracking and sharing of contacts. Accelo also connects emails, attachments, appointments, notes, and custom fields to accurately view the lead's entire sales journey at a centralized platform. This smart technology platform provides robust sales forecasting and insights from anywhere and on any device.
A proper customer relationship management (CRM) solution comprises sales automation features that can significantly impact your organization’s online productivity and facilitates your sales reps to expand. These softwares provide the best services and can help save lots of time and effort.
Shopify is indeed a most promising e-commerce platform for online stores and retail shops all across the world. It offers everything that you need to sell online, on social media, or in person.
So if you feel that your Shopify store needs increased number of customers, you should follow specific essential tactics to grow your traffic as well as revenue.
Every online store indeed seeks increased traffic and conversions. Hence, implementing some effective marketing tactics and using ecommerce tools can bring straightforward acquisitions and repeate purchases from your store. Let us explore what these marketing strategies are that could help grow your Shopify store further:
Start up-selling your product i.e., sell a bit premium product than what your customer initially expects. It will help you to get an increased number of new customers. But never forget that
· Your up-sells are always related to the original product.
· You are aware of the price range anticipated by your customers.
Embrace Personalization to drive sales online. It includes using personalized experiences, behavioral data to serve the visitors as per their previous actions and preferences. Personalization tactics, indeed, can increase your business’s sales from 10% to 15%.
Leverage user-generated content. It is an excellent way of generating social proof as people trust online reviews and recommendations. So, when people would see that others are liking your products and recommending as well, they will incline to purchase them for sure. Pictures of customers actually handling the product can also work.
Optimize your product pages. You can optimize your Shopify website for increased sales and on-site conversions practicing Conversion Rate Optimization (CRO). It will not just help you in identifying the problem areas on your website, but also bring a holistic and unbiased view of how conversion-oriented your site is.
Reduce abandoned carts. It is quite common that visitors add items in their cart and leave their carts during the checkout process. Every time a visitor abandons your cart, you lose money, and this ratio goes up to 69.23%, as per Baymard Institute. An email recovery campaign can reduce the frequency of abandoned carts.
Optimize for mobile. By 2020, more than half of online shopping is done using smartphones. Responsive design, a more prominent cart button, and easy & fast loading of product photos & descriptions will add to your business’s growth and sales using mobile marketing.
Utilize live chat to engage your online visitors. Outside the email, a live chat feature can be used to engage with shoppers on your site. It helps to address them well and answer their concerns right while they are planning to buy.
Set a Facebook store. Facebook is a viable platform for social media and ecommerce marketing. Your Facebook store integrates directly to your Shopify store and saves you from the trouble of managing inventory separately.
Integrate Instagram. Instagram is the fastest to connect consumers, brands, and influencers. Just try using compelling photos, strategic hashtags, and post the things at the right time to get an increased number of followers to influence your customers.
Capture an increased number of email subscribers. Email marketing helps a lot in making sales and generating repeat customers. In fact, a study by Forrester Research suggests that approximately 17% of the digital marketing accomplishes through emails and contributes to 24% of the revenue.
Reward your loyal customers. Customer-retention is a cost-effective way to increase your sales online. Start a customer loyalty program and reward your loyal customers.
The scope of marketing and selling in endless and it never finishes off with whatever effort you do. However, it pays well when you give all the importance to your customers by addressing their needs and serving the best products. So, just grow your Shopify store and add a lot more stars to your marketing and sales efforts to improve your business’s sales and conversions.
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Right now we doing mathematics, emoted ideas, designs, concepts that can help us move forward with our clients and can put them very closer to their target audience.
Leveraging marketing automation software gives power, ability, and functionality to your business. This technology empowers businesses to transform their approach to marketing, customer experiences, and business services. But before implementing it for your business, it’s essential to be aware of the challenges of Marketing Automation.
Let’s have a look at some of the risks and challenges faced while implementing and running Marketing Automation technology:
1. Underway Commitment
Once you have started the process of implementing marketing automation for your business, there’s no returning! Soon after its implementation, you are required to create an entire approach to marketing, selling, and customer experiences and also its incorporations with other platforms. At times, it involves a risk of relying on a platform that cannot be controlled manually. However, as long as you are paying for its maintenance and developments, you will not face any issues; instead, you would receive added benefits from this platform.
2. Considerable Time
Even after its successful implementation, marketing automation is a process that requires a lot of time. You will continuously need to invest your time in running all the methods of marketing automation and utilizing all of the features available. Although this process can automate specific manual tasks, evaluation of brand and content is required to be done manually. Also, campaign optimization, template updates, and adding new content are the processes that consume lots of time.
3. Content Pile
Content is the fuel for any platform. If you are investing in marketing automation, you cannot pay much attention to creating significant amounts of content continuously. For a successful marketing automation campaign, you should be able to enlist more extensive support.
4. Quality of the Data
Marketing Automation is built on data, so if you want to achieve better results through this platform, you need to keep your data up to date. Data processes of marketing automation functions in a manner that if a system can’t identify someone as a customer, then they’ll be marketed to as a prospect. The prospects who aren’t tagged appropriately can omit relevant communications based on their industry, job title, or interests. This can create an unholy mess and weakens the quality of the customer experience that you’re providing.
5. Poor Implementation
Poor implementation is the most significant risk of marketing automation platforms. The technology can be said to be entirely implemented only if it successfully figures out what a customer expects and which existing technology environment do prospects or customers find comfortable.
Various steps can be taken to reduce the risks and overcome these challenges in Marketing Automation. Let’s have a glance at some of them:
You can always think of collaborating with a company that can help you in deployment as well as assists you in practical and technical aspects. Working with such platform experts can offer best-practice advice, training, and support, which will directly boost your ROI.
There are risks involved with marketing automation, but they can be mitigated. Moreover, the benefits of implementing and running this technology will far outweigh the potential downsides.
Intercom and Drift are both customer messaging platforms utilized by the organizations to make their business easier by directly getting in touch with their customers. Both of these solutions are conversational marketing and sales platforms. To know how Intercom is better than Drift, let us first understand how both these platforms function and what are the factors that make them unique.
What is Intercom?
Intercom is one of the largest customer messaging platforms since its establishment in 2011. Intercom offers businesses with the tools and techniques they need to recast their sales and customer support. This tool provides services into three individual unique solutions: Messages, Inbox, and Knowledgebase. Moreover, it allows users to utilize the facilities by individually subscribing to one, two, or even all three offerings to build their customized platform.
What is Drift?
Drift gives a tough competition to the advanced messaging platform Intercom, and it was established just a few years after Intercom, in 2014. Similar to Intercom, Drift is also a customer messaging platform that offers your business a new means to connect with customers and drives potential sales to their client’s business.
Intercom Over Drift
Given the experience of being in Chat industry, Intercom offers a good number of advantages over Drift. Let’s have a look:
1) Services and Solutions:
The significant difference between both of these tools lies in the way their solutions are tiered, priced, and offered. Intercom offers three autonomous services that companies can select and choose between; on the other hand, Drift only offers its complete platform as a single, integrated platform.
Operating as an entire single platform, Drift only charges users once for providing them with a whole set of solutions for their entire platform. This can be a disadvantage for some customers at times, as they may require only a single service or a set of two, but they need to purchase an entire package of services that may not even be required by them.
2) Products Offered
Intercom’s services are not only limited to just messenger, but it also offers a Team Inbox to help your company manage conversations from different leads from a single location. Intercom provides a knowledge-based solution enabling your business to support customers with a customer-operated database of tutorials, manuals, and FAQs.
While Drift’s solution is comparable to the Messages and Inbox offerings from Intercom, it lacks an equivalent knowledge-based solution.
Though both providers offer a very comparable platform, they are served in vastly different ways. Further simplifying, Drift offers similar functionality but doesn’t separate its features into different solutions. This feature may seem a bit complicated to some users, as managing multiple products can get confusing at times. On the other hand with Intercom, you can manually select the solution you desire to have for your business.
3) Cost Estimation and Features
Intercom offers a bit different pricing, the cost of the services is estimated based on the total number of monthly active users of your website or app and further broken down into an Essential or a Pro plan. The Pro plan accommodates more features, comprising of smart campaigns, A/B testing, integrations like Salesforce, and much more. Cost estimation through Drift is carried out in a straight forward scheme, with the elevated plans of offering your business more users and features. Drift offers two different pricing structures: Drift for Teams and Drift for Enterprise. The point of difference here is that Drift places limitations on both Seats included as well as Active Users but does not separate these as Intercom does.
Integrations are the most critical aspect of any business solution that can make or break a service provider in a head to head comparison. Integrations connect multiple platforms to provide the best support possible in customer service, sales, and lead capture.
Integrations are just as critical with Intercom and Drift since these platforms are about revolutionizing how your business engages with clients and potential leads, they must integrate with the other tools your company is employing to capture leads and improve service.
Intercom’s list of 60 integrations includes the standard CRM integrations like Salesforce and Zendesk. It also provides some other impressive combinations, including social media, WordPress, collaborative tools like HipChat, Slack, and Microsoft Teams, along with Automation integrations like Automate.io and much more.
Drift’s integration list is roughly 28, which does not allow it to include some of the more critical integrations, including established CRMs like Salesforce and Zendesk, as well as Go CRM and Desk.com.
Hence it can be concluded that Intercom offers way better integrations, as Drift does consist of the crucial combinations, and on the other hand, Intercom’s selection goes above and beyond.
4) Support Options
Customer service and support is an incredibly vital aspect of the services provided by the support platforms. Both Intercom and Drift make it possible to engage in a live chat with representatives right on their website along with Online Manuals, Tutorials, and FAQs for users to solve issues by themselves.
Both the providers also comprise of an Online Status page, which enables users to check the contemporary status of all services from each provider. These services include time taken since the services are up, issues with services, API response times, and more.
The points mentioned above clearly signify that it is a close comparison between Intercom and Drift as both providers offer the same services. Intercom wins out by a hair here as Drift does not provide email support to its clients.
5) Mobile Apps
In today’s time, mobile apps are a prerequisite for any cloud-based service provider. The same rings true for both providers Intercom and Drift, as both offer the facility of a mobile app for your business to utilize the platforms on-the-go.
One of the significant points of difference between both the providers is that through the Drift states platform, you can send in-app messages, but Intercom explains how you can integrate the platform directly to your mobile app. This feature provides a secure cellular DNA for the solution. Intercom also offers robust functionality, with access to the entire Team Inbox.
All the points mentioned above justify the fact that Intercom is better than Drift.
We are using Simply CRM as one of our resource manager software tools. You can give it a try for all your biz operations. Our main goal was finding an all in one tool and Simply is the one that we needed for our customer and internal team interaction management. The important features of this tool are Contacts, Sales, Calendar, Task management, Third party integrations, work flow management, personal filters, reports management and more.
Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.
These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign.
Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports.
Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.
2. AdMob by GOOGLE
AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances.
Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad.
Standard Rates: Ranging from $0.5 to $3 per 1000 impressions
Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.
GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages.
Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.
SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.
SEMRush offers three different monthly plans:
Pro: $99.95 per month
Guru: $199.95 per month
Business: $399.95 per month
SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed.
Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month
Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience.
Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.
Basic: $200 per month
Updated: $1200 per month
Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.
Pricing Structure: $0.25 to $3 per interaction
9. Banana Splash
Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.
Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month.
10. Facebook Mobile Ads
Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below:
The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements.
All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.