Mobile App

Mobile data analytics is a priceless technology to study the user’s interaction with the mobile apps. The sophisticated analytic tools use algorithms and data-warehouse techniques to draw valuable information from various data sources. 

Based on this information, users/developers decide on their mobile app optimization methods and design their strategy for customer engagement.  

The analysis of a mobile app may include - studying buyer’s experience on an e-commerce app, a user’s click rates on some game app, or even the most toggled functionality on a fitness app.  

The app could be intuitive, but the right app should meet the business goal while enhancing the user’s experience. If you take a holistic view of any successful business app, the app development is just the chunk of the pie. The real journey of a business app actually begins once it is developed.  

The journey of an app from point A to point Z may go haywire. However, a vigilant eye in the form of an analytic tool can improve this along the way. They feed all the essential information required for the best health of your app.   

Openxcell, a seasoned app development company, gives a glimpse of what analytic metrics count more for a business app, the purpose of analysis, and some valuable tools for the game-on.  

What you can track on mobile apps using analytics tools   

1. User Acquisition Metrics  
2. Engagement Metrics   

           => Active Users  

3. Revenue Metrics  

          => Average Revenue Per User(ARPU)  

          => Cost Per Install (CPI) and Cost Per Loyal User (CPLU)  

          => Retention  

         => Crash Report  

         => Loading Time  

         => Network issues  

What Types of Analytics are Useful for Mobile Apps?  

        => Advertising and Marketing Analytics  

        => Cross-platform Comparison Analytics  

        => In-App Analytics and Behavioral Analytics  

        => Performance Analytics  

        => Visitor Analytics  

        => Visual Analytics  

Best Analytics Tools for Mobile Apps  

1)   

Price: Free  

Platforms/Device Supported: iOS, Android, Java ME, Blackberry, Windows Phone.  

Flurry gives full insights about the audience by age, gender, location, engagement, device information, and more. It determines how users engage with your app as well as highlight the key drop-off points within your app. It pinpoints where in the app to make improvements.  

2)   

Price: Free  

Platforms/Device Supported: iOS, Android.  

Google Analytics is one of the pioneers in data analytics, and it is the top choice for mobile app analysis as well. It will help to see which category is the most popular, how long they stay on each screen, and how they navigate from one screen to the next. However, for mobile analytics, Google has decided to give dedicated service with the name Firebase Analytics. It uses an event-based data collection model and is very productive to track your in-app marketing campaigns.  

3)  

Price: Free + Premium  

Platforms/Device Supported: iOS, Mac Store, Google Play, Amazon app store,  

Like any other mobile analytics tool, App Annie also comes with standard features. But one feature specially set apart Annie app from the rest is the "Advanced Reviews" feature. The feature is based on a machine-learning algorithm that enables users to understand competitor ratings and reviews. Based on the competitor’s review, the user can learn customer sentiment and can improve their product performance.  

4)   

Price: Free + Premium ( contact Localytics to let you know the prices)  

Platforms/Device Supported: iOS and Android.  

Localytics designed a tool name “True Impact”. It is used to see exactly how users respond to your Localytics mobile app marketing campaigns. Further, if you want to engage customers then their push notification is an add-on you don’t want to miss. Localytics tool can be incredibly effective if used correctly.  

5)   

Price: Free + Premium (click here for prices)  

Platforms/Device Supported: Android & iOS.  

The predictive analytics model by Mixpanel uses past behaviors to surface the users that are likely (or unlikely) to perform an action. You can relate their actions to your goals like a purchase, an upsell, or higher retention, etc. Not just surface but also targets the potential converters or at-risk users with timely messages and special offers, to increase conversions.  

6)   

Price: Free + Premium (click here for prices)  

Platforms/Device Supported: Android & iOS  

The tool has more technical use than general app analysis. The tool is designed for app developers, and they can view recordings of user sessions, which can help them identify the causes behind an app crash or bugs that are affecting the user experience. The tool supports heat-maps that capture every micro-interaction on your app, enabling you to replay, analyze, and enhance the user experience.  

7)  

Price: Free  

Platforms/Device Supported: iOS, Android, Blackberry, Windows Phone.  

It is an open-source mobile and web analytics tool. The tool is unique as it supports the range of powerful plugins that empowers the analytics reports. It gives information about user activity at a granular level. Also, their crash log gives deep insight into the events leading to crash.  

8)  

Price: Free to a limit. Contact Appsee for special Startup rates.  

Platforms/Device Supported: iOS, Android.  

Appsee allows you to track funnel conversion rates and discover the drop-off reasons quickly. Their unique feature, “Action Cohorts” gives you valuable information on how one in-app action relates to another. It tracks the relation between a user’s 1st in-app purchase and 2nd in-app purchase.

The on-demand mobile app is a remunerative industry. People look for options that help them save time and cater to their needs. The grocery, logistics, ride-sharing are some of the popular examples of ride-sharing apps, but there are still many niches that haven’t explored its potential yet. In the age of digitalization, on-demand apps is a pure blessing for us.

Now, the main question is how will you develop an on-demand app for your business? Well, all you need to have is a brilliant idea in mind. If you have an app idea, then hiring a professional on-demand mobile application development company will help you craft your dream app.

There are several factors to consider while planning an app strategy. I have created a list of a few things that will form a strong foundation for your business app dream. Read out the details.

Identify Your Target Audience

Who your audience is? Whom are you targeting with your app? Well, before you start off,  you need to identify your target audience. It is important to know which sector of your audience will be affected by your products or services. Who is likely to use your app? Analyzing these questions is really important when you begin this app development journey.

Identify The Problem Area

Before you start with the app development and design, it is important to know what are the problem areas of your audiences. For example - when Zomato launched they hit in with the idea of targeting people who don’t have time to dine out, office going, and all those who feel lazy to dine outside. By providing online food delivery options, they deliberately helped them solve the problem of these people. And, they did it well! Even today in the times of COVID19, the company is not helping the users but also the restaurants by delivering food to people who are stuck in their homes. Not just that, Zomato, recently joined hands with the local vendors and helped to deliver basic necessities to people across the nation. Kudos to the team!

So, no matter what app idea you have, you need to broaden your horizon, think out-of-the-box, and provide people with the best solutions.

Incorporate Seamless Features

The more is less when it comes to app features. While creating an app, you need to provide customers with enough features or even more to keep them interested in your app. Even big companies like - Zomato, Uber, Urban Clap, and more keep updating the app’s features from time to time. The feature game totally depends on understanding consumer behavior. Identifying what features would they expect from the app and what features are likely to add value to your business.

In my view, these 3 features are the pillars for designing and developing an on-demand mobile app. Once you are sorted with these things, you need the help of the professionals who can help in executing your plan in a defined manner.

You'll find this question posted just about everywhere from Quora and LinkedIn to various other social media platforms, accompanied by numerous answers all pointing to the obvious parameters to judge a company on: competence, years of experience, their portfolio, their attitude, and pricing. 

If the answer is this simple, why are social media platforms still populated with different versions of this question? Goodfirms is a good place to tackle this question as this platform already compiles a list of top mobile app development companies to approach. They also showcase the company's reviews and ratings, business portfolio, the cost to develop an application, and a lot more. It also allows you to filter results based on project size, hourly rates, geographical locations, industry focus and lot more. With all this you should be able to shortlist companies that seem a good fit for you. 

Now, let's circle back to the key question, "How can I spot the right company to build my app from the shortlisted set?"  

Start by asking the right questions like:  

• What will my project team look like?  
• Will the developers be full-time employees of your company? How long have they worked for you? 
• What do you foresee as the biggest challenge in working on my project? 
• How often would we communicate? Who would be our main point of contact?  

One good way to weed out questionable firms is to allow the company's representatives to speak once you're done going through your requirement list for your app. If the team you're speaking with nods and points to how much it will cost you and proceeds to reassure you that they're a leading company and the best fit for you, it might not bode so well. A competent team will take a pause after going through your requirements and get back with their suggestions and improvements before even talking about the pricing. When the team is brimming with suggestions after one meeting, this usually means that they're already marrying your vision and trying to build a partnership of give and take. This is always a good sign. For instance, a client approached us with an idea of building a social media networking app. Our project manager came up with some exciting feature ideas like sending event notifications at a geographical level, which turned out to be a well-used feature after deployment.  

Also, ask the team how long their engagement with clients tends to last. How many companies have they done work for, and how many have come back later and hired them for new projects? If they can boast of a sizable number of clients who've re-contracted their work, it speaks to their skills. Better yet, ask for client references you can get in touch with. All this should help narrow down that list. 

While most businesses today already own a mobile app, local small businesses have also begun to have their own customer-friendly app to interact with and engage their traffic. In this ecosystem, having an app is no longer enough. For your application to stand out, at the very basic, it should be customer friendly and usable. So "How to select the best app development company for my app development project?" is an important question, and how you solve this puzzle will be an important building block of your business. 

It's clearly a buyer's market out there, what with close to 10,000 reputed mobile app development companies worldwide. So make use of a reputable website to shortlist companies and ask them questions that are important to your business to help shortlist and finalize. And while you're at it, why not give us a chance to pitch our expertise of close to a decade in this space ?   

Remote work is the future. But why?

One of the most used explanations for this is the “access to global talent”.

Let’s say that you are running short on employees. Your HR department puts out a post with an attractive job description seeking professionals.

It’s completely possible that the candidates you have shortlisted for the said position might not be the perfect fit. A better candidate might be from a different city or country or even continent!

The main idea of remote work, besides other collateral benefits, is not to miss out on global talent who can help you take your business to the next level.

So, yes. Looking at remote work trends in 2020, it’s safe to say that remote work is the future!

In 1979, IBM became the first Fortune 500 company to allow its employees to work from home (closed in 2017). Remote working has been on the rise ever since.

Having said that, there are multiple challenges companies face when working with a remote team. In this guide, I will list out tips & tools you can use for different aspects of remote working:

• Interviewing
• Project Management
• Team Communication
• Taking Notes
• Time Management.

1. Hiring & Interviewing

The first step of setting up the perfect remote team is finding the right candidates.

There are multiple things to check before hiring a candidate. And when it comes to hiring a remote candidate, finding and interviewing are two key aspects!

One of the things that you must ensure when seeking a candidate is how well their vibe aligns with your company values & goals.

Experts say that there are many verbal & visual clues you can look for to know if a candidate is enthusiastic about working for you. This is why video calls make for better screening platforms for candidates that normal phone calls.

Fun Fact: Video Interviews are 6x faster than phone interviews.

We will be talking more about video calling platforms in the upcoming sections

Creating an engaging job description and posting it in the right places is important. Here are a few tools you can use to find eligible remote candidates for your company.

• Better Team

Better Team can actually write a job description for you and post to multiple platforms like LinkedIn & Monster at the same time. It also allows you to add a job dashboard to your website too!

• Spark Hire

This tool allows candidates to record their video answers on their own time. This makes the entire screening process easier for you.

Key Takeaway: Using video calls for remote interviewing. Prepare a pre-offer checklist to select the fittest candidate of the lot.

1. Project Management

How to remotely manage your project?

Remote Project Management demands more agility and proactiveness. It becomes very crucial to keep a close tab on the progress of your project and task allocation to your team members.

It is advised to spend time planning your project execution before sharing it with your team.

Document everything you know and expect from your project. You can narrow it down to include things desired colors, fonts, outcomes, and samples.

The more closely you describe your project, the better will be the final product!

Tip: Use Google Docs to create a strategic document for your project. Segregate it as per individual modules of your project. Don’t forget to include references you like your remote team.

Here are a few tools you can use to efficiently manage your project when working with a remote team.

• Trello

Create task boards for each module of your project. Use them to manage your entire project. See who’s working on what tasks and when they are due!

• Pivotal Tracker

Pivotal Tracker is a handy agile project management tool, especially if you are working with mobile app developers and web app developers. It allows you to allocate tasks and communicate transparently with your remote team members!

• Asana

Asana is one of the most popular project management tools used by companies like Uber. Create your project tasks, ensure communication and track team progress using this tool.

Key Takeaway: Document every aspect of your project and share it with your team. Use project management tools to allocate tasks and keep track of the execution.

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With a legitimate touch of innovation and originality, AppAspect Technologies Pvt Ltd. has greatly increased its capabilities and successes for its clients. We have mastered and created a streak of great value and quality in all our work since 2011. One thing that has separated us from our competitors remains with the adherence of understanding our clients’ goals and visions first. We then implement our strategies, planning, efforts and quality control to bring forward for you the best possible result suited according to your business needs. AppAspect has partnered up with enterprises from the US, UK, and many other countries to showcase what the next-gen website development that can speak to users at a deeper level. It has also engaged in creating apps that reflect innovation at its essence. We have also shown how taking all these factors and relating to your brand can make all the difference.

Jon Bolt once said that “The best products don’t focus only on features; they also focus on clarity.”

Clarity and simplicity have always been essential to staying focused on design decisions. But today, UX is much more than usability features. A good user experience also attributes to affordance, reversibility, accessibility, and feedback.

More deep down you reach the app development universe; you will experience the things move quite faster year to year. From the rise of voice-first design to frameless experiences, and augmented reality to emotional design models, designers today need to have a foresight and prior preparation to face the challenges around the corner.

To simplify the things, I am at this moment listing some of the most affecting trends in mobile app UX/UI development for the year 2020 that we majorly experienced while discussing with experts at Openxcell Technolabs - renowned web development and designing services providing company.

1. Simplistic & Minimalistic Design and White Space: Simplistic and minimalistic designs are the most exciting web design trend for 2020. It helps in improving the speed and performance of your website, especially for mobile phones.

2. 3D Model and Rendering: Earlier 3D modeling and rendering were costly for most designers, but thanks to the technological developments that the cost dropped down, and now, plenty of 3D designing tools are available in the market. Adidas and many other reputed brands have already started using this technique.

3. Artificial Intelligence: AI has been in the industry for a long time now. Today, it is in trend for two things. First, it automates a few aspects of web design like cross-browser testing on web apps using cloud-based tools such as the Lambda Test. Second, it is used as a contextual technology to make your website more human, i.e., utilizing user behavior interpretation and circumstances to provide a tailored and personal user experience.

4. Voice User Interface: It refers to using text-to-speech and speech recognition technology to help the users interact with your app through their voice. Smart speakers like Alexa can be taken as an example here. An essential aspect of VUI is that it eliminates the need for using a graphical interface and provides a new communication method to the users through your website or app to improve their experience to a whole new level.

5. Collecting User Data: The year 2020 is bringing new ways to utilize user data that was never used to shape a website ever. Collecting user data and leveraging it with user permission is going to shape the world in the coming years. The essence is if you involve more functionality and interface testing to analyze user responses and then implement that with your web design, your visitors will get a great user experience.

6. The Shift in UI Navigation: The web designs with GUI in 2020 will be more mobile optimized. For example, the shifting of the menu button for mobile apps will be at the bottom of the screen to make it more thumb-friendly. Making screen space available for valuable content is going to be a priority. Gestures will replace the on-screen buttons. In some of our projects, we have used gestural UI for navigation, and users have loved it.

7. Dynamic User Experience: Users always aim to get a compelling experience whenever they are visiting a site or an app. So, while designing your new app or software product, you should be careful that no new pop-ups should appear again and again to distract the user along with many other similar destructive things. Instead, multi-tasking should be facilitated like Google allows the users to access Google calendar while they are using Gmail at the same time.

8. Animations or Micro-Interaction: Animations and micro-interactions will take over UI in web and app design in 2020. Generally, the small design elements as micro-interactions make a significant impact on your web design. They help in creating a human feeling website and, thus, satisfy the audience to the most. Though animations are still in use today, new and exciting use cases of animations are introducing every day, such as animated logos, texts, and illustrations.

Openxcell Technolabs has always been focused on presenting user-oriented designs and layouts for its entire web and mobile app development projects to retain user interaction and experience for long. If you bring a set of queries with your app development project, you will know why the company is trusted in the market for an increased percentage of customer engagement and exceptional user experience through its products and services.

If you are not a developer hire a good company to develop such platform. It's important to get this developed by good experienced team for good results. 

Field service management software with mobile capabilities takes care of various aspects of a business. Mobile FSM solutions provide features that enable field people to manage automation, synchronized calendars, appointment/scheduling features, time & location trackers, and electronic dispatching. Many solutions also offer mobile forms and receipts, mobile tracking for field service, OCR and image scanners, and inventory tracking.  Moreover, most of the robust solutions also offer resource monitoring, payment processing, mobile POS, and job/work order management.

Some of the best field service mobile apps with their extensive feature set are listed below:

1. Fergus

Fergus is a cloud-based all-in-one field service management tool for small businesses. One unique feature of this tool is job cards, which allows users to save all information related to one project. This information includes pictures and notes, in one place. Fergus provides a free tier with no cap on the number of users, i.e., ten job cards per month. It also offers job management features such as timesheets, calendars, quotes, and estimations. These features are essential for materials as well as jobs, and supplier collaboration to send purchase orders. Moreover, Fergus’s cash flow features, such as accepting credit card payments and generating invoices are excellent. It even provides a notice board to share information with team members and even allows to share details about jobs. Users can get business insights and reports to analyze project financials before, during, and after a job.

Cost 

• The basic plan at $20/user/month 
• Professional plan at $40/user/month

Mobile Apps Platform: Android, iOS

Ideal For: The free tier is ideal for independent technicians or small businesses that need to maintain less than 10 jobs a month.

2. Loc8

Loc8 is a cloud-based FSM tool that provides a free tier for a maximum of two users. Its task management feature allows users to build tasks to represent projects and add photos, attachments, and notes to those tasks. Technicians in the field can monitor upcoming appointments on their mobile devices, view the details of a job, and write comments in a single central database. Loc8 delivers customer signatures for completed jobs and schedule follow-ups if required by the users.

Other crucial features of this tool’s free tier include:

• The calendar can schedule jobs, manage multiple appointments in a single platform, and filter job status, type, customer, assignee, appointment status, and priority according to customer preferences.
• Reporting dashboard to provide an overview of quotes, jobs, invoices, assets, and workforce.
• Combines effortlessly with accounting tools such as MYOB, Xero, and QuickBooks.
• Maintains customer records to keep track of all communications with clients, their job history, notes, photos, quotes, and invoices.

Cost

Professional plan starting at $39 for four users.

Mobile apps: Android, iOS

Ideal For: The free version is suitable for independent technicians or contractors who need to manage a small business.

3. ReachOut Suite

ReachOut Suite is a cloud-based field service management tool that integrates customer relationship management and technician tracking into a single platform. The tool is free for up to three users. ReachOut Suite offers a platform where the users can input job details in the work orders, add photos and comments, and assign technicians. These work orders can be monitored on a smart calendar and scheduled using the drag-and-drop functionality.

Other essential features of the tool’s free tier include:

• Mobile apps enable technicians on the field to monitor upcoming jobs and keep track of the time taken for each job.
• The tool provides a customer management repository that holds the history of all client interactions, comprising past jobs with every client.
• Billing and invoicing integration with accounting tools such as QuickBooks or Xero.
• Ticket management to track incoming client requests.

Cost 

Premium” plan starting at $90/month for three users and going up to $600/month for 50 users. The vendor does not list pricing for the “Enterprise” plan.

Mobile apps: Android, iOS

Ideal For: The free version is ideal for catering to the needs of independent technicians or contractors managing small businesses.

4. ServiceTrade

ServiceTrade is a cloud-based field service management tool explicitly designed for commercial service contractors.

The features of the tool’s free version include:

• Provides quotes about estimates to clients, including pictures as well as detailed descriptions of the job and the cost break-up.
• It helps with tasks to manage projects and technicians by adding details such as the type of job and due date and assigning.

Cost

Starts at $59/user/month.

Premium plan priced $99/user/month

Enterprise plan at $159/user/month

Mobile apps: Android, iOS

Ideal For: Independent technicians or contractors to self-manage workflows.

5. Tasker

Tasker is a cloud-based FSM tool that facilitates up to three users for free. Its job management feature is called a task, and for each job, users can design a new task and assign it to a technician. Users can also contribute with comments and photos to the task and mark out follow-up requirements.

Other vital features of Tasker’s free tier include:

• Mobile apps enable on-field technicians to monitor the details of upcoming jobs and mark them complete once done and receive the client’s acknowledgement signature for job completion.
• GPS supports route planning.
• Users can get real-time status updates on tasks as they are picked up worked on and completed by on-field technicians.
• This tool also provides time and materials monitoring for each task.

Cost

Starts at $20 per user per month

Pro plan at $25per user per month

Mobile apps: Android, iOS

Ideal for: Independent technicians or contractors handling small businesses.

Conclusion:

All the mobile apps mentioned above provide excellent field service management services.

Formerly known as ‘Musical.ly,’ TikTok is the most trending and popular app at present as compared to all the music video apps. TikTok was launched in China in September 2016 is now active in 150 countries in 75 languages. The success rate of the TikTok app is rising exponentially with each day, and it is predicted that this remarkable success will make the TikTok no.1 trending app in app stores by 2020. 

The TikTok app enables its users to create 15-second video content, with the audio clips or dialogues played in the background. The users get the benefit to add their creativity and show their talent to the world by lip-syncing, dancing, comedy skits, and many more. 

This makes us wonder how TikTok managed to reach the top position so soon? I have tried to answer a few questions related to the overnight success of the TikTok app below. 

How did TikTok got listed among the top apps?  

• Studies reflect that Tiktok users on an average spend 52 minutes per day. 
• If we consider the installation metrics, the TikTok app has been installed around 1.27 billion times.
• Surprisingly, TikTok is preferred more by Males, the user base consists of 56% male and 45% female. 
• The percentage of users, according to their age group, are listed below.  

• The exponential growth of the app in the last six months of 2018 has been reflected below.

 What are the Revenue Statistics of an app like TikTok? 

Though it is a vast marketplace, TikTok does not allow paid advertising in the app. Moreover, it is free to use. However, TikTok earned $3.5 million through the in-app purchases of emojis, and digital gifts by October 2018. 

The table below depicts the exponential growth in the revenue statistics of the app in a year:-

Users have spent about $97.4 million by the year 2019. It is manifested that the total revenue increment by 2019 would be $4.8 million and by 2020 by $8.2 million roughly. 

What are the crucial features and estimate required to develop an app like TikTok? 

While planning to develop an app like TikTok, it is advisable to consider adding below mentioned features: 

USER INTERFACE  

1. Login: The login screen needs to be the most attractive feature of the app. The login form must be small and should even allow login through a social media account. 
2. Video: The video section is the main section of the app, and it should get the maximum attention from both the development and user front. The users should be provided with the authority to create and share videos. Moreover, the feature must also let them save the video for later use. Additionally, the users should also be provided with the facility to share it on social media. 
3. Notifications: Users must receive on-time notifications about the likes and shares on their videos. 
4. Settings: Users should be authorized to make relevant changes in the setting section about their profile, password, and blocked users.  

ADMIN-PANEL 

The admin panel should be planned and developed in such a manner that the users get the authority to manage and control the following tasks:  

• Content 
• Notification 
• Followers
• Flagged video 
• Report handling  

How much would it cost to develop an app like TikTok? 

The exact cost to develop an app like TikTok depends on the number of hours consumed, Platform preference, Design complexity, Basic Features Offered, Additional Features, Resources Required, and the Location of the Target Audience among others.

PLATFORM 

The developer should be very clear while selecting the platform for its app and its relevant costs. Choose whether you want to create an app like TikTok for iOS users or Android users or both and then initiate the development of the app according to the chosen format. 

LOCATION-BASED 

The development cost varies based on its location-specific availability. It depends on whether you want your app to be available exclusively in your country or you want to expand its users worldwide. Making it specifically for your country, or region will require a proportionate database while making it global would need a robust database. It is advisable to be specific to a limited region initially and then expand globally as the app prospers. 

DESIGN OF LOGO

It is crucial to design a logo that speaks volumes and is self-explanatory in itself, along with being catchy and eye-friendly. A proper estimate should be assigned for designing the logo of your app.

OTHERS 

If you want your app to appear and function exactly like TikTok, make a list of the extra features you wish to include in your app. Next, find out the estimate of the cost of additional features of the app, avoiding the loopholes in the unique characteristics of your app. The cost estimation of all the resources required in the development process like technology, interface, tools, programming, database, and the other is equally important.

Pricing Structure of an app similar to TikTok depends on the factors mentioned above. The rough estimation is given below:

Basic Version: around $25,000 

Advanced Version: $40,000-$60,000 

Which is the Best Mobile App Development Company that can build an app like TikTok? 

OpenXcell is an expert in delivering high performance and scalable mobile apps on both Android and iOS platforms. The expert team of app developers at the company understands every block of the entire app building process. 

Conclusion: 

The mobile app development process has to deal with the inevitable challenges and complexities, usually related to technical efforts, choices of resources, and overall cost of development as well as post-development marketing. 

The primary point to focus on while developing an app like TikTok is to consider that the app generates a significant portion of its revenue from the advertisements and in-app purchases.

This is a tricky question and requires a well-thought-out and comprehensive answer. The first thing you need to understand is that: mobile applications aren’t really making your business easier. Instead, they are making your business user-friendly, scalable, and profitable. 

Okay, let’s differentiate two business approaches in terms of mobile application:  

• Companion application - In this case, the mobile app helps you to get near the central business stream. For instance, in a retail branch, a mobile app can help to ease the user interaction process. These types of apps support your main business activities and increase your client base and retention. 
• Standalone application - these are entirely developed to evolve as business units. They definitely had an operational background but weren’t intended to replicate the already working system. Typical examples of such apps will be Uber, Instagram, TikTok, etc.  

Today, people are using their phones more than ever. Thus, by taking advantage of mobile applications, your business stands to benefit from the following:  

• Increased user retention - It’s a fact that nowadays people spend more time on their phones more than on their computers. It’s also for a fact that today people prefer to work with businesses that have optimized apps to visiting websites. This is because apps are more accessible and interactive than a traditional site. With mobile applications, you are connected to your customers 24/7. You can quickly notify your user that there is a new item available in the store, or let them know of new discount programs. As a result, it becomes easier to introduce interactive programs that keep your customers engaged with your business. A good typical example is Star Buck’s Star Point System, which rewards customers for purchasing items through the app. Because everyone wants to get rewards, customers will choose to skip a side street coffee shop and go to Starbucks, where they are getting more than just coffee. 
• Agile app functionality - If your business runs in a multinational context, sometimes you need to adjust your app accordingly. You will find that this is easy to achieve this using a mobile app rather than a traditional website. Mobile apps will forever remain more agile. Here we are talking not only about localization stuff but also about rolling out different features for different markets. 
• Obtain a vast dataset for analysis - Talk about customer behavior analysis; mobile apps are your best shot. Leveraging mobile apps, you will be able to track user events and behavior, easily implement techniques like A/B testing and partial roll-up of the app. Furthermore, it’s much easier to gather a big amount of data and analyze it using a mobile app. This data can help you to optimize literally everything—from app business flows to content fulfillment. 
• Gain profit from built-in sensors - Every modern device has a bunch of sensors, which you can leverage for your own business needs. For instance, today’s most mobile apps get access to the user’s location. Therefore you can send the user a notification that there is a store or restaurant nearby where they can spend their time or get a discount. The app can now easily guide your user to the needed point. Tasks that could be achieved with sensors and other hardware can all now be achieved with a simple tap on a smartphone.  

The list of benefits from using mobile apps goes on and on. It’s important that you carefully evaluate your mobile strategy in order to create a flawless user experience. A bad mobile app, UI/UX is just as bad as a traditional slow-loading website. I would say you need to go incrementally. Every case is independent and should be adequately analyzed. The best way is to have a few sessions with a Business Analyst and System Architect and from their insights, compile a specification document or PRD. 

To sum up - there is no generic pattern, but mobile will bring great benefits to your product.