If you ask me whether the arrow released by you from the bow will hit the target, I will say it depends on a lot of factors like your hand stability, head position, release time, the weight of the arrow, distance, and so on.
Likewise, consider lead generation as your bow and arrow, while sales or revenue is the target. Definitely, lead generation will give you the business, but how much it all depends on your lead generation strategies, especially when you’re aiming for digital marketing. Remember, your focus should not be only on generating leads but generating “Quality Leads”.
It is estimated that by 2023 the marketer will invest $201 billion in lead generation campaigns. This is a clear indication that lead generation is the top priority of entrepreneurs to cash-in more business revenue.
Lead generation is not far away from digital marketing. What I want to convey is that if you believe in digital marketing effectiveness and success, then lead generation is the axis of that success. Let’s take a step-by-step tour to understand the effectiveness of lead generation in a digital marketing strategy.
How is traditional marketing replaced by digital marketing?
The marketers have deferred from using brute force marketing after the introduction of digital marketing. Instead, they adopt the lead generation path that is more customer-centric and result-oriented. ( see image below)
This is how marketing trends have evolved in their operations.
( Image source: marketo)
What is lead generation
Lead generation is the way that you attract and capture consumer interest in a product or service for the purpose of sales. It sits in the middle of the sales funnel or often known as MOFU ( Middle of the Funnel).
( image source: GTM 360)
Mode of Lead generation,
Lead generation ROI- Cost per lead
The cost per lead is an essential KPIs that tell how effective your lead generation strategy is. For instance, a lead source that generates you $500 sales for every $100 is better than a lead source that brings in $100 in sales for $100. If your cost per lead is higher than the average cost than make sure that it is a quality lead.
As per one of the surveys, the average cost of a B2B sales lead varies by industry. The leads in the health care sector rank highest ($60), followed by business/finance ($43). The low cost leads are for marketing products/services ($32) and technology ($31). So the effectiveness of your lead generation also depends on what industry your product or service belongs to.
It is an achievement if you are receiving lead in volume, but if the cost is also increasing with the volume, then it is better you put the brakes on it.
Quality lead generation
Quality leads are another deciding factor between the success and failure of your lead generation campaign. As we discussed above, quality leads have more weightage and a chance to convert into sales. It is always advisable to target the quality leads rather than random leads. On an initial basis, it may take the time, or you may have the lesser lead, but over the long-run, it will be a fruitful effort.
Tips for generating quality sales leads
Mistakes to avoid for your lead generation strategy
Most entrepreneurs understand the significance of lead generation in digital marketing, and therefore they pour money on a large scale towards it. But not all of them had a great experience out of it. It is due to the fact that they make mistakes in their lead generation strategy. Just by avoiding these mistakes, you can harvest better results from your leads.
The lead generation works better for marketers when they understand consumer needs and how to attract them. Facebook has about 2.6 billion monthly active users as of the first quarter of 2020.
It is a big pool for business people to sell their products or services. But it is not of any use if marketers have not aimed to the right group. For instance, for your google ads, marketers must know the headline length, lead image, and proper keyword selection.
Besides all the information mentioned above, I would say lead generation is a process that never ends; what works this month may not work next month. Also, remember there are competitors who always stay vigilant over your leads.
Network marketing companies and Merchants can carry out sales and marketing strategies smoothly and efficiently with the help of an MLM (Multi-Level-Marketing) software. MLM software covers a wide range of features such as budget handling, personalized templates, dashboard management, workflow, task, feedback, & product management, and time & expense tracking. These features are critical for various business operations such as inventory, marketing, lead generation, customer management, and distribution.
I have enlisted some of the best MLM software available in the market, let’s check them out:
Ventaforce is a top-rated software solution helping direct selling companies to expand globally. The software operates with cutting edge technology & high security and is proved hack-proof till today. Ventaforce software comprises of more than 151 features covering over 25 compensation plans, which aid the companies to stay ahead of the competition, irrespective of their size. Moreover, the software fulfills the top 10 characteristics of quality software, and its pluggable architecture makes the company prepared for expandable and adaptable future requirements.
2. Hybrid MLM
Hybrid MLM is one of the significant MLM software providers with magnificent responses for all remarkable platforms. This software works at streamlining the board plot that manages all the elements of business exhibiting assignments. Moreover, Hybrid MLM provides its users with the best software feature that gives business heads 100% regulatory specialists over the general business work process. The coding blend of this software is carried out in a significantly versatile manner. Hybrid MLM delivers a completely segregated software structure that helps the companies to compete with all other software.
3. Omega MLM
Omega MLM software offers full-fledged MLM software solutions to various countries all across the globe. The software helps direct selling organizations to expand globally. It's cutting edge technology benefits a company to stay ahead of the competition. This software focuses on security and is proven hack-proof.
4. Infinite MLM Software
Infinite MLM software is one of the most popular software that is specifically designed to reduce the challenges faced while network marketing. The software provides a complete set of solutions for the increasing complexity of your multi-level marketing business. Hence, the Infinite MLM software program deals with downline management to facilitate complex financial calculations.
5. MLM Solution Hub
MLM Solution Hub provides all sorts of marketing solutions hinging on the client's requirement. The software offers Binary MLM Plan, Level Plan, Generation Plan, and many others.
6. Global MLM
Global MLM is one of the leading MLM software that aids businesses of all sizes to expand exponentially. This software was developed by the team of business consultants and software developers who hold expertise and experience in the marketing industry. Customers have reviewed Global MLM as the best quality services and solutions provider software for all their business requirements.
7. Epixel MLM Software
Epixel MLM is a highly innovative and accessible software service provider available in the market. The software enhances every organizational control and has achieved a pivotal role in the world market. Epixel software package is integrated
with the latest technological innovations and upgrades like Blockchain, cryptocurrencies, smart contracts, AI, and BI tools.
8. Secure MLM
Secure MLM software is specially designed for network marketers who are seeking great business solutions. The solutions provided by this software cover the challenges faced by the business of all sizes effortlessly.
9. Firestorm MLM
Firestorm MLM is a top-notch MLM software solution for direct selling companies of any size, ranging from startup to enterprise. This software is backed up by a team of highly skilled specialists and developers.
10. Cloud MLM
Cloud MLM software is one of the best MLM Software available in the market, with more than 56 supporting modules offering services and solutions. This software is crafted by a panel of IT professionals who have in-depth knowledge of multilevel marketing and its successful algorithms.
All the MLM software mentioned above are well-reviewed by some of our potential clients at . You can select the software which best fits your requirements from the ones mentioned above and many others on the portal. GoodFirms is a B2B research and reviews firm that aligns its efforts in finding top software development companies delivering unparalleled services to its clients.
There are multiple eCommerce store creation platforms available. The following are some of the leading eCommerce store creation platforms.
All of these platforms have their own merits and demerits. But apart from all of them, the one platform that shines is Shopify. It offers the most useful functionalities and facilities to operate the store. The Shopify store comes with so many perks and functionalities for store owners. Without the zero knowledge of coding or soft skills, one can easily create a complete eCommerce store with Shopify. Let's discuss a few of the benefits of Shopify for the creation of an eCommerce store.
The store creation with Shopify is fairly easy. The domain and hosting for the website can also be bought directly from Shopify. Without spending a bomb on hosting service, the hosting charges are already included in the subscription plan of Shopify. And the simple admin interface is also perfect to manage eCommerce store.
Stunning store designs
The Shopify theme store has hundreds of appealing themes and templates. They have got you covered for the all different niches of eCommerce. As a new store owner, you can go through all different themes and get the best ones that suit your business. Even several Shopify experts can also deliver great results with Shopify eCommerce design.
By choosing the Shopify, you will be eligible to get the best customer service offered by Shopify experts. They offer 24/7 customer support. You can contact them with email, phone calls, and live chat.
Shopify is also one of the most SEO friendly eCommerce store creation platforms out there. There are hell lot of functionalities available related to SEO of the website. The custom title & meta tags are also supported.
And apart from all these features, the benefits such as mobile-friendliness, easy payments, Shopify app store, security, blazingly fast websites, and several marketing tools make Shopify the best eCommerce store creation platforms.
And above all, there is a large community of Shopify Experts available around the globe. They help the store owners to get the best results out of their Shopify store. At Softpulse Infotech, our team can also deliver excellent services for Shopify. We deliver the ones stop solution to all things related to Shopify.
For eCommerce store owners out there, the Shopify can deliver the great functionalities. The flexibility and simplicity offered by it are just impeccable.
Online shopping is one of the biggest advantages of the Internet. Shopping is loved by most of us, and online shopping sites have made it a lot easier for us to shop in just one click. With so many different shopping websites flourishing every other day, it is recommended to choose the most reliable and secure e-portal.
I have mentioned some of the best eStores which can help you find all your needs from books and clothes to handmade items, jewelry, electronics, and even groceries & medicines.
Amazon is the most popular online shopping site that has evolved from a small bookstore to the world's largest online store. The company not only sells millions of items from its warehouse but also has set up a marketplace for millions of marketers to sell their products. On this platform, it is even possible to compare prices from a host of individual sellers. Additionally, Amazon has made it even easier to shop for the products you frequently buy using the Dash button. The cash-back offers from Amazon have attracted millions of users to shop from this store.
One of the world’s largest online auction stores- eBay has developed from a startup that supplemented a Pez collection. This site contains multiple product categories and also provides the option to become an eBay seller and sell your unwanted items. This site is also famous for a variety of collectibles sold here. Some of the other varied features of eBay include seasonal gift guides, a Daily Deals page, and periodic discounts on electronics. The advanced options on eBay make it easy to find products that come with free shipping, search for used, or new products and available products along with 'Buy It Now'. In short, eBay’s recognition as a bargain-shopping destination helps it to secure a higher ranking among shopping sites.
Etsy is a global online shopping site that offers goods from incredibly talented craftsmen from across the globe. You can explore anything from handmade soap to unique crystal necklaces and caramel apples on this site with great deals online. Innovative and handmade products crafted by artisans from different parts of the world are the specialty of this site. If you are the one who could design customizable items, Etsy is the best marketplace for you. This could help you gain a lot of exposure.
Google shopping is one of the most unnoticed yet robust platforms that assist you in shopping at multiple popular stores. You can easily filter the products by selecting the appropriate category, store, price, brand, type, features, and delivery cost. You can also choose which are the products available near your location while shopping through this portal. Google Shopping also empowers you to buy some of the products directly from the platform itself offering Quick checkout. It is completely free to browse items on this platform; however one requires to have a Google account in order to purchase any item. Moreover, on logging in to their Google account, shoppers can see personalized product recommendations and promotional offers.
Overstock.com: Online Shopping - Bedding, Furniture, Electronics, Jewelry, Clothing & more is one of the most efficient shopping websites that deliver various products in different categories such as furniture, outdoor rugs, apparel, kitchen, and several other departments. Most of the exciting features of this app are displayed on the home page itself. It offers some exciting deals like featured sales, top deals, and unique ways to shop specifically by your room size or style. Apart from this, there are a variety of filtering options also available while you search for different products.
To make it even simple, I have listed the major advantages and disadvantages of all these apps:
Hence, all the facts mentioned above would help you understand the most used online shopping site.
Shopify is indeed a most promising e-commerce platform for online stores and retail shops all across the world. It offers everything that you need to sell online, on social media, or in person.
So if you feel that your Shopify store needs increased number of customers, you should follow specific essential tactics to grow your traffic as well as revenue.
Every online store indeed seeks increased traffic and conversions. Hence, implementing some effective marketing tactics and using ecommerce tools can bring straightforward acquisitions and repeate purchases from your store. Let us explore what these marketing strategies are that could help grow your Shopify store further:
Start up-selling your product i.e., sell a bit premium product than what your customer initially expects. It will help you to get an increased number of new customers. But never forget that
· Your up-sells are always related to the original product.
· You are aware of the price range anticipated by your customers.
Embrace Personalization to drive sales online. It includes using personalized experiences, behavioral data to serve the visitors as per their previous actions and preferences. Personalization tactics, indeed, can increase your business’s sales from 10% to 15%.
Leverage user-generated content. It is an excellent way of generating social proof as people trust online reviews and recommendations. So, when people would see that others are liking your products and recommending as well, they will incline to purchase them for sure. Pictures of customers actually handling the product can also work.
Optimize your product pages. You can optimize your Shopify website for increased sales and on-site conversions practicing Conversion Rate Optimization (CRO). It will not just help you in identifying the problem areas on your website, but also bring a holistic and unbiased view of how conversion-oriented your site is.
Reduce abandoned carts. It is quite common that visitors add items in their cart and leave their carts during the checkout process. Every time a visitor abandons your cart, you lose money, and this ratio goes up to 69.23%, as per Baymard Institute. An email recovery campaign can reduce the frequency of abandoned carts.
Optimize for mobile. By 2020, more than half of online shopping is done using smartphones. Responsive design, a more prominent cart button, and easy & fast loading of product photos & descriptions will add to your business’s growth and sales using mobile marketing.
Utilize live chat to engage your online visitors. Outside the email, a live chat feature can be used to engage with shoppers on your site. It helps to address them well and answer their concerns right while they are planning to buy.
Set a Facebook store. Facebook is a viable platform for social media and ecommerce marketing. Your Facebook store integrates directly to your Shopify store and saves you from the trouble of managing inventory separately.
Integrate Instagram. Instagram is the fastest to connect consumers, brands, and influencers. Just try using compelling photos, strategic hashtags, and post the things at the right time to get an increased number of followers to influence your customers.
Capture an increased number of email subscribers. Email marketing helps a lot in making sales and generating repeat customers. In fact, a study by Forrester Research suggests that approximately 17% of the digital marketing accomplishes through emails and contributes to 24% of the revenue.
Reward your loyal customers. Customer-retention is a cost-effective way to increase your sales online. Start a customer loyalty program and reward your loyal customers.
The scope of marketing and selling in endless and it never finishes off with whatever effort you do. However, it pays well when you give all the importance to your customers by addressing their needs and serving the best products. So, just grow your Shopify store and add a lot more stars to your marketing and sales efforts to improve your business’s sales and conversions.
SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success.
You can select the digital partner that best fits your requirements from the ones listed above.
This question seems contradictory; still, I will try my best to answer it satisfactorily.
You have to clarify first whether you are talking about making the digital marketing presence of your own identity or your business, or else, it could be your brand, i.e., the combination of your business’s and your own identity.
Let us call it a ‘final product.’ Therefore, whatever the final product is, it has to go through a robust digital marketing presence to get success in the market.
For example, if you are looking for a job, you have to make your resume stronger than other probable candidates and market it skilfully among different job portals, companies, and consultants so that it could yield you a satisfactory job. Simultaneously, when you are producing products or offering any services for the need and benefit of your customers, you have to promote them in the market to reach the desired group of audience.
In both cases, the keywords, searches, location, relevant sources for promotion, and many other vital points matter. The optimization of your profile is as important as optimizing your business profile and promoting your products and services using different marketing channels.
Other than Search Engine Optimization, Social Media Promotion, and Brand Management have become an important step to build your strong digital marketing presence in the virtual world.
If you have already reached the finish line and your brand new website is live now, start following some of the critical digital marketing tactics that would help you to build your powerful image in the market.
· Expand your website with adding a Q&A page to address common client concerns, test new call-to-action and clickable buttons to increase your conversion rates, and re-evaluate the keywords you are using on your website to improve its Google SERPs.
· Expand your social media following by joining group discussions, tie in blog posts, research over what others are posting, follow more industry-influencers, and focus your social media content on your brand.
· Start a blog that can regularly generate fresh content to help your website get higher search engine ranking and help you connect with your potential clients and audience.
· Record a podcast or a video to command the attention of your online audience. It should be rich multimedia content, either informational or self-promotional and it should give something to your audience to share and provide more ways to them to discover your firm.
· Launch an online ad campaign to communicate the right message to the right audience at the right time.
· Expand your online reach by creating a guest blog. This helps you to share your knowledge with someone else’s audience that can further drive up the count of your social media followers and visitors to your website.
· Design an infographic to communicate the complicated subjects into easy-to-understandable and straightforward information as visual media is compelling, and it can help you to quickly illustrate your audience about what you actually want from them.
Google admires organic content that powerfully reflects through organic searches. Effective marketing strategies help you in building a strong online presence. They also help in creating brand awareness and develop a strong reputation. The only thing it requires is constant efforts that will pay off further with increased sales and conversions.
Today, almost 90% of businesses operate with the help of digital marketing. If you want to start your career in this diversified field, now is the right time for you. Researchers suggest that the digital economy is growing at triple the pace with the implementation of marketing techniques. In the U.S., it has been observed that GDP with employees working in the digital economy is 72% of workers in the country, which implies they are earning, on average, $114,275 a year.
If you wish to start your career as a digital marketer, I have compiled a list of best tips that would help you start and lead in the digital market:
1.Passion For Learning
The digital marketing world is growing at a pace, which makes it an incredibly competitive field. It’s easy for organizations to differentiate between the individuals who have the willingness to learn, and who are along just for the ride. The digital marketing industry requires passion and desire to succeed.
2. Remain Updated
You need to follow up with major digital marketing websites and influential people on social media. This would help you to stay updated about the latest happenings in the industry. Top players of the marketing industry, such as Google, Facebook, and Twitter, regularly tweak their algorithms. Getting along with these would help you remain updated and brainstorm about different creative ideas to various tactics.
Recommending some of the websites that will help you get started:
Networking plays an essential role in digital marketing. You need to stay connected to like-minded and jnowledgeable people so that they can help you when you face some issues. The best way you can pull up connections is by attending meetups and conferences in your area. Attending workshops and presentations would upscale your skillset through in-depth workshops and presentations.
4. Design Creative Projects
Try to be as creative and visionary as you can and use your ideas. It is believed that in the digital marketing industry, everything isn’t always black and white. There are a lot of greys involved between best practice and what can get results for a brand. You should test out different theories with your projects and also participate in multiple acronyms like SEO, PPC, Social Media, Content Marketing, and more. Focusing on your projects will help you take accountability for the success or failure of a project.
5. Understand the Terminology
As explained above, digital marketers need to have a detailed understanding of various parameters, such as PPC, SEM, and SEO. Once you begin the expedition of a digital marketer, you need to start getting your hands on these terminologies. The ability to analyze digital marketing campaigns and understand what worked or not depends on how well you have the strategies and tactics involving these terminologies.
6. Create Your Brand
A visible online presence is a prerequisite if you want to evolve and become a well-known digital marketer. For this reason, you need to create your own personal brand image that gives you a visible online presence. You have to design your brand in such a manner that it describes everything about your brand. Your clients will identify you as a brand before allotting you a project. So, if you want to show to an employer that you can create their company’s visibility, then you need to display your own personal brand first. A strong online presence is a deciding factor that will make your brand unique and also provide prospects with a reason to select your brand over others.
7. T-Shaped Marketer
A T-Shaped Marketer is a digital marketer who not only has a basic understanding of various disciplines of marketing but also has detailed core knowledge of one or two particular skills. Becoming a T-Marketer will also make you better equipped for selecting a specific path of focus in which you can specialize. Any company would love to choose a candidate with a broad range of skillset as there’s a considerable cross over between the different channels.
8. Be Well-Read
Beginners often perceive digital marketing to be quite glamorous, but the truth is told it’s often more technical and data-driven. Your marketing strategy even requires communication with website developers and designers so that you can twist and customize it according to your recommendations. Basic learning of HTML and graphic designing would give your knowledge a lift and help you stand out among the less technical-minded candidates.
9. Prioritize on Metrics
A well-learned digital marketer knows how to get the best CPC from CPA. To make this more clear, if you are going for an interview or a business meeting with a client, try to discuss the return on ad spend for a campaign you’ve run yourself. This way, you would be showcasing your creativity and vision that would also drive you commercials. You need to study and analyze different marketing channels to understand how they have performed. You need to design your campaign in such a manner that it helps your client's business be remarkable and also provides you with monetary gains.
There are a lot of fishes in the ocean of digital marketing; you need to stand out. A certification course can enables you stay ahead of others. No matter how much you already know, a certification helps you catch the eye first.
Digital Marketing is one of the most prominent career options. Employing the right marketing techniques can drive a business to success exponentially. The points mentioned above would help you kick start your career in the digital marketing field.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.
As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.
Some of the best digital marketing services in the USA are listed below:
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).
2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.
Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.
4. Go Fish Digital
Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.
5. Social Media 55
Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.
ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.
Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.
Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.
Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.
10. Quantum IT Innovation
Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.
I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.
All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.