Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs.
To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below:
1. Affiliation Links
Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site.
There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories.
3. Linked Mentions
Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities.
Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links.
5. Guest Blogs
Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site.
6. Internal Links
Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views.
Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website.
So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.
The best SEO advice I can provide is to focus more on the detailed creation of content rather than focusing on the technical challenges. Some professional SEO tactics require comprehensive understanding and expertise. This ideally requires the right amount of investment. You can continually provide top-notch content that will aid you in improvising user experience, increasing engagement of the audience, promoting links while consistently upscaling your target keyword SERP ranking.
Over the years, businesses are built on trust and reputation. Most popular search engines gain their reputation by delivering the most relevant content to their users. The best key to pleasing giant search engines like Google is by providing relevant content to the target audience. The quality of your content instantly affects your web rankings on Google.
Apply some of the below-mentioned tactics to win Google via content:
For earning higher ranking on SERP's, you must frequently add high-quality content to your blog section. Ensure the post is relevant for your target audience. Posting regular content to your website would keep your users engaged and eventually increase your search engine rankings for different keywords.
While maintaining the frequency of your content, do not forget to focus on the quality of your content. Before you start crafting your content, be aware of what you are planning to present to your audience, and how they would connect with it. Post content that helps someone solve their queries, and add some value to their search.
Web crawlers easily get attracted to engaging and relatable content. For creating such high-quality, engaging content, focus on trending and relevant topics that cover your business niche. Try to make it more appealing and interactive by adding images, videos, quotations from industry influencers. Also ensure you have embedded social buttons on the web-pages to monitor the social engagement with your content. Enable the ‘Comment’ section to boost the engagement metric.
Solving the queries of your audience should be the sole purpose of your website. Web crawlers seek your website to find answers to their questions, and your site should always have those answers. Figure out the exact requirements of the users and create content around those concepts.
To make this concept more precise, I have designed an image.
The framework of your site should be created on the idea of providing high-quality content. This process may take time, but as your content is recognized, noticed, shared, and linked to, trust and reputation will automatically follow. If this advice is sincerely followed, it will yield good outcomes for your site.
I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.
We started link building for our website in 2011 to rank in Google and get organic leads.
Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.
In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.
In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.
Link building is essential but with relevant and high-quality original content on popular websites.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.
The fundamental difference between the traffic generated from both of these is:
To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.
Rank in Search Results:
The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.
This position is generally on top or below the organic search results.
Organic results are only visible in the middle of the page.
For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.
The picture above depicts that PPC Ads can be found above the organic results.
As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.
For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.
The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:
The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.
The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.
The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords.
It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.
So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.
To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above.
So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page.
The following techniques should be used while starting on-page SEO:
1.Publish High-Quality Content
High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO.
The following content can be considered as High-Quality content:
Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more.
Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site.
Text Elements Content: Try to add a text description to your image or videos to describe them in detail.
Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them.
Researched Content: Take proper time in carrying out your research and then provide the information to the users
Long Content: It is marked that long articles get higher rankings than short articles.
Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view.
2. Enhance Page Titles and Meta Descriptions
Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page.
How to Optimize Page Title?
How to Optimize Meta Descriptions?
3. Optimize Page Content
Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords.
You need to follow a simple process for keyword research:
4. Headings and Content Formatting
A page needs to be formatted appropriately with headings and subheadings.
Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag.
H2, H3 tags
The following things should be focused on while using H2, H3 tags:
5. Multimedia Elements
Images and multimedia elements make a page exciting and easy to understand.
Many times, the multimedia elements add to the loading speed of a page.
You can follow these steps for SEO optimizing images:
6. URL optimization
URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts.
A permanent link is the unique URL of every page. It is considered that the URL
should be less than 255 characters and use hyphens to ‘-‘ separate various parts.
The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs.
The structure of the URL should describe the original structure of a website.
You can follow these best practices for optimizing your URL structure:
7. Internal Links
Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site.
8. External Links
External links are the links created by linking to other high-quality websites.
9. Page Loading Speed
Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions.
Avoid The Following Black-Hat SEO Tactics:
Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative.
I’m listing below some low-value tactics you should avoid while designing search engine optimized content.
There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword.
The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value.
Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience.
Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion.
Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content.
If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword.
I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.
A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development.
SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.
In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.
The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.
A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.
Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.
· Title Tag
· Meta Description
· Image Tag
· Redirection or Hyperlinks
· WWW vs. Non-WWW
· Meta Robots Tag
· Social Meta Tags
· Structured Data (Schema.org)
· HTML5 Semantic Elements
· HTTPS Everywhere
· HTTP Status Codes
· Mobile Optimization
· Optimization for Local Search
· Multi-language Websites
· Page Load Speed
SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.
Check out the prominent website development companies that can offer you an SEO-friendly website:
1. Sunflower Lab
3. Belatrix Software
4. DockYard, Inc
5. Promatics Technologies
6. Light IT
7. Zealous System
8. Zco Corporation
9. Konstant Infosolutions
10. Aalpha Information Systems India Pvt. Ltd.
Knowledge panels are like information boxes or results in Google’s search result pages. The box comprises information about all kinds of entities such as people, businesses, animals, plants, or anything for that matter. This panel appears on the right-hand side of your desktop screen in search results. This panel assists you with a quick snapshot of information on a topic that is based on the available content on the web.
If Google shows your business or entity in this panel, it means that you pretty much rule the search engines. In smartphones, this panel appears in-between other results and is pretty dominant for you to notice. This is why it is necessary that your company or brand stands out in the search engines if anyone searches for it. This helps you in gaining a lot of clicks.
A knowledge graph is a kind of a database wherein Google systematically puts in facts, places, and people together to create interconnected search results that are highly relevant and accurate. It collects a vast array of data about keywords people frequently search for and the intent behind those keywords, based on the content that is already available on the web.
The Graph is the engine that stimulates power or in this case information to the panel, which is the Google Panel. The information visible on the panel is the result of what the graph does. According to Hubspot, nearly 80% of the web traffic turns up via search queries. So it’s quite vital to have a strong SEO game.
To get both of these powers implemented for better search engine results you need to shift your focus in meeting these user needs:
These techniques when well adopted with great SEO will surely make you fetch a good position in the Search Engine which will definitely get reflected in the Google Knowledge Graph and Panel.
A “backlink” is one of the common words in the SEO realm. When a webpage links to any other page, such an incoming link is called a backlink. Backlinks were the prime metric for the ranking of a webpage in former times. A webpage with various backlinks used to rank higher all major search engines, including Google, at that time, which holds till today for some cases.
There are some standard terms associated with backlinks:
How to get Backlinks for your Website?
Backlinks relate to SEO and a crucial aspect of the success of an online business. When you are focusing on Backlinks, it is advisable to go for quality over quantity.
Let’s learn some simple techniques that can help you acquire new backlinks to your website:
Write Engaging Articles
It would be best if you always focused on writing engaging articles that are helpful and delightful for the users. Such materials always give your users a reason to link to your website. Sharing a few tips on how to write an appealing answer:
Once you complete creating and publishing your post, start sending some outreach emails. Try to reach out to people with the same interests and who have published articles on the same topic. Since these people have already written about the same type of content before, there are high chances that they’ll be interested in seeing your post.
Utilize the Broken Link Building Technique
Many web pages get moved or deleted all the time due to the continually evolving algorithms of search engines. It consumes lots of time and effort to get rid of these broken links, and they still exist. You can take advantage of these broken links with a simple strategy:
Ensure that you find the right “broken” content to recreate and pitch.
There are a few steps to do this right:
Referring to the image above, the 2nd page of this screenshot is dead but previously had 113 do-follow backlinks. You can recreate this content and pitch all 113 people to link to you instead.
Replicate the Backlinks used by Your Competitors
You can always review the content posted by your competitors by finding the tricks they’ve been using for acquiring their links. “Intersect,” a tool by Ahrefs, comes handy as it identifies who’s linking to multiple competitors.
Start guest blogging
Guest blogging is an approach where you write a post for other’s blogs instead of your own. Guest blogging helps in link building as in exchange for a free article. The blog owner will permit 1-2 links back to your site within the post. The biggest challenge for guest blogging is finding sites to write a guest blog. You can search for sites that are already accepting guest posts with the help of Google’s advanced search operators. Such sites specifically have a page calling for contributors, such as “Write For Us” or “Contribute” page.
Submit to web directories
Another simple technique to get backlinks is submitting your blog to web directories. The task with this technique is finding a legal web directory. It is advisable to avoid such web directories that ask you to create a backlink to their website to get your website into their directory.
Backlinks are an essential aspect of SEO, which can bring prosperous results if appropriately managed.
If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India.
Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them.
Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings.
Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.
We did a lot of research on this topic when we were creating a web application for one of the projects.
Let me first explain what is CSR and SSR.
CSR - Client-side Rendering
SSR - Server-side Rendering
In server-side rendering when a user makes a request to a webpage, the server prepares an HTML page by fetching user-specific data and sends it to the user’s machine over the internet.
The decision of whether to use CSR or SSR depends on your application type. But if SEO is very important for you, go for SSR.