There are many eCommerce channels that you can sell your product – think of the Amazon, eBay, Shopify, BigCommerce, Etsy, Wish, Bonanza, Walmart, and Best Buy – all of these have the potential to put your product across the eyes of many customers. However, what you need to realize is that those big brands kinds of Amazon and eBay or Zappos and BigCommerce didn’t just come from nowhere. These companies didn’t blossom up in one night – it took constant efforts along with improved user experience to get to the level they are today. If you are an eCommerce store owner, and you want to increase your sales or have a strategy for attracting fresh clients, you want to know how you can go about selling in different eCommerce marketplaces.
No eCommerce marketplace is like another – you ought to do your research and devise the right strategy to use in the different eCommerce marketplaces.
While you may sell in numerous eCommerce marketplace, you also want to ensure that you sell on your site. The website you build should reflect your brand and allow you to sell your products. You will need to ensure proper website branding so that your audiences can understand what you offer to them. Branding is an integral part of a business whether brick and mortar or online storefront. To brand your website, you can consult with a professional that is experienced in website development and branding.
Why Sell on eCommerce Marketplaces
The reason you would want to sell your products on eCommerce marketplaces is that you take advantage of the seamless payment process. The choices of payment processing differ from one area to another. In the developed world, PayPal is highly preferred while in regions like Asia, it isn’t much preferred. In China, they use payment processes like WeChat and Alipay while India prefers COD. A credit card is usually the most common mode of payment in the world. eCommerce marketplaces like eBay and Amazon can choose from larger payment processors meaning that your customers will be able to use those payment gateways. Since these marketplaces have created partnerships with the top payment processors, they offer lower transaction fees.
Another reason why you are selling in online marketplaces is that there is an established fulfillment network. For example, in the U.S. customers, prefer having their deliveries delivered to their doorsteps while the French prefer picking their products at specific collection points. The marketplaces provide these kinds of fulfillment services meaning there is more innovation to your selling process that you enjoy from the marketplaces.
Besides, eCommerce marketplaces offer localized listing and deeper insights like the use of analytics to learn more about the behavior of the buyer or customer. Using marketplaces also offers m-commerce presence considering that much of the product searches are today happening on mobile. The platforms have the resources and can build apps that help create an ideal user experience among the mobile users thus offering you a technology that you couldn’t otherwise access.
The reason companies like Nike, Puma, Starbucks, Google, Apple, Amazon, and BMW have attained success if not because of their brand logo and name – it’s because of the inclusivity of different elements including branding. They go beyond the visual elements of branding to things like product design, customer service, packaging, social media, web presence, marketing and more. According to Statista, the percent of global internet users who purchased products online would shoot to 63 percent in 2019 and 65 percent by the year 2021 from 58.3 percent in 2016.
eCommerce marketplaces can be good places to sell your products, however, you cannot solely rely on them. Having your own website ensures that your brand’s credit isn’t soaked away by the marketplace’s websites. Your brand recognition fades or eroded when you sell from the online marketplace – in order to maintain it, you need to have your website. Having your own eCommerce store and getting website branding services to brand the store ensures that you have the recognition you want from audiences. Your audiences can easily identify themselves with your brand than when you sell on Amazon or eBay where the audiences identify themselves with those marketplaces.
Making Your Brand Stand Out in Multiple eCommerce Marketplaces
1. Have a Unique Logo
You need to have an original logo tying not your business color scheme – a memorable logo. Don’t imitate the competition or have something overwhelming – maintain simplicity and creativity while being original. The logo of your brand serves as an identification tag for the business you run. If you don’t have one, customers from different channels will have challenges in interacting with your business. They may not understand what you offer.
A good strategy is ensuring that your business maintains brand consistency. What’s in the website should resonate with what’s in the logo, and what’s in the print material or even the social media pages. Having a unique logo that has consistency helps avoid brand confusion – since you have the same logo design used across the different eCommerce marketplaces or marketing channels including storefronts, your website, social media channels, promotional products, and emails.
Having a unique logo is part of your corporate branding effort. To bring out the best of your branding features, you should seek corporate branding services to brand your website, logo, and other elements of your business.
2. Showcase Your Business at the Right Marketplace
You need to select the right eCommerce marketplace for your product. While the marketplaces are many, you need to zero down so that you identify the ones that will work for you. eBay, Amazon, and Walmart are the most profound marketplaces – these platforms host sellers from virtually all the categories. However, when it comes to selling to the popular platforms, you want to prepare yourself to face the competitive – you can’t deny it.
Before you settle on a marketplace to sell your product, you should take into consideration various things. You need to analyze if the platform offers the kind of congregation of buyers personas you are looking forward to selling to. You may find that the ROI you get from selling on a specific marketplace isn’t worth it. A marketplace such as Newegg is designed to sell things related to computers or appliances. You can also sell things like t-shirts too in Newegg. But the t-shirts you are selling at Newegg should have a gadgetry theme because Newegg caters mostly to gadget geeks and lovers.
Wish is another marketplace designed for generic brands. In case your brand isn’t a high-end one or premium one, you may consider Wish. Most of the sellers on Wish are from China and the customers can wait for up to 20 days to have their product delivered. Walmart may be an ideal choice for the marketplace if you are a category killer or you excel in a particular category.
3. Explore the Marketplaces’ Fast Delivery Programs
Different eCommerce marketplaces have different fast delivery programs. Amazon has FBS while eBay has Guaranteed Delivery. Sears has Fulfillment by Sears and Wish has Wish Express. Using the fast mode of delivery programs provided by the marketplaces helps enhance the customer exav N added Girin to this conversperience. Amazon Prime has been successful because of the fast delivery promise. Millennials are impatient; they want everything to happen so quickly. If they order a product, they want it delivered fast – to create that wow feeling and effect. The faster delivery program is also beneficial to the late-risers who tend to shop at the minute – they still manage to get the items delivered somewhat in time.
Walmart maintains a partnership with third party shipment and logistic companies thereby empowering the sellers on the marketplace to ship products faster. The marketplace encourages sellers to make a subscription to its 2-day shipping or delivery services. av N added Girin to this convers
Taking advantage of the fast delivery services not only builds trust and confidence with your customers but also builds loyalty.
4. Optimize Product Content
When it’s time to sell during the festive season, you know that gifts form a big number of items that are sold. However, many people don’t know exactly what to gift and it’s in this area where you can give your selling efforts a big score. Entering the relevant keywords in descriptions and titles helps in targeting the right audiences. You also want to define attributes and add tags – it helps in mapping your product categories and placing the products within the right place. Although category mapping will land your product at the right place, you also want to make it stand out from the listing. The use of product tags and attributes is what helps in creating more search visibility of your product.
Walmart, Sears, and Bonanza for example, have meta tags and additional attributes while Wish and Etsy have product tags. It’s the meta tags and the attributes that provide additional information to help the audiences reach your products. In addition, consider having customer reviews because they influence the search rankings of your products.
Having great customer services is considered a make-or-break factor. eCommerce platforms like Alibaba and Amazon have proven that eCommerce isn’t a product-driven industry but a service industry. The uber service they offer to their customers gives them the muscles to thrive in the competitive online business environment. In offering customer service, ensure there are on-time shipments and accurate products shipped. There should be promptness in call responses and customer service escalations options.
5. Using Native Ad Platforms
Over the years, digital advertisement has amplified and there are many factors that are responsible for such growth. Consumers have shifted their behavior towards being digital and businesses or brands can measure the response as well as the effectiveness of a marketing campaign. Many marketplaces have their native ad platforms for foster digital advertising. The marketplaces understand the customer responses as well as the shopping behaviors of their customers in addition to the buyer personas purchasing from the marketplaces. These factors give the advertising mechanisms or native ad platform a higher affinity in converting visitors into buyers.
Among the common native ads networks, they include Amazon’s Amazon Advertising, Walmart Media Group, Product Boost for Wish, Promoted Listing for Etsy marketplace, and Bonanza Turbo Traffic for Bonanza.
6. Use Marketplace Listing Software
Multichannel selling is a go-to strategy for many online sellers and merchants seeking more avenues to reach audiences. With the increasing number of channels and the inventory sellers have to sell as well as the complexities of order management if the processes are done manually, it can turn out cumbersome. Online sellers usually have SKUs or stock-keeping units that need to be listed within multiple channels. A marketplace listing software may prove handy when it comes to managing the complexities of marketplace environments.
Selling on multiple eCommerce marketplaces allows you to reach to a wide range of audiences. It also offers you an opportunity to take advantage of the technologies and innovations that the marketplaces have put forward for the seller. In addition, the marketplaces have the instruments to target mobile users which are some of the largest audiences you should capitalize on. That being said, if you are to excel in these marketplaces, you need to select the right ones and workout your marketing and advertising strategy properly. Use the relevant meta tags and additional attributes in order to ensure that you increase the visibility of your product above other products in the market.
Last but not least, ensure you have your own eCommerce storefront from where you can sell your product. Ensure you hire corporate branding services in India to help with the branding of the website and other elements of your online business including the logo and promotional materials. Think outside the box when you are branding your business so that you have a unique brand that creates a unique connection with your audiences. People will perceive your online brand or business by the branding features it brings forward. When the audiences land on your site, they should have the first impression in their memory because of the branding. They need to have an emotional attachment with your business just by looking at the features of the website or the logo.
That perception they have when they land on your website is what determines whether they will continue browsing or checking your products or they will abandon the site in favor of a competitor site.
You must first consider, what sort of products you want to store in the warehouse and the amount of those items when finding a successful 3PL business. Third-party logistics companies (3PL) provides end-to-end logistics facilities such as order fulfillment, freight distribution, , packing, shipping, returns, sorting, etc.
Day-by-day the count of 3PL companies are increasing which eventually generates a high competitive environment among all the 3PL organizations.
Look for a fulfillment partner with multiple stores spread throughout the U.S. (if you've planned to sell in the US) and perhaps even a few well-placed installations abroad. That way, both quick delivery, and reduced costs can be shipped worldwide.
The best part of using shipping management software is that you get access to multiple shipping provider rates in the same dashboard. You can then see for example if a package can ship less expensively through different carriers (USPS, UPS, FedEx, etc.)
Also, some can give you access to different providers that may be able to offer better rates, for example, Endicia vs. Express1 for FedEx rates. Many times, Express1 can give a better FedEx rate. Depending on your volume, that can really add up over time.
Most shipping management software operates with different shipping providers. Such a partnership is advantageous to shipping firms because more consumers are drawn to them. In return, they provide the shipping software with the best shipping rates to its users.
After observing my friends and colleagues who are eCommerce sellers selling on Amazon, eBay, AliBaba and also some of them have their online website on Shopify, WooCommerce, and BigCommerce – I came to the conclusion after having a detailed discussion on their online business that – for automating their whole ecommerce operations, things like orders, product details, product quantity, reorder point, purchasing, suppliers details, shipping, warehouses, and buyer’s information needs to be focused on.
If you don't understand how to automate your business processes, an e-commerce company can take all your time and energy. Ecommerce automation is the core of any profitable ecommerce store. If you've ever attempted managing 1000+ SKUs in multiple marketplaces, you’d understand what I'm talking about.
Intelligent can assist you to automate your company online. This software can synchronize sales across marketplaces such as Amazon, Google Shopping, eBay, and more. Most omnichannel selling procedures are automated and function perfectly well.
Here are some great example of ecommerce automation:
Automated shipping service will allow you to select the weight, delivery specifications, sizes, and even other shipping process criteria automatically. Let's say you're an online seller of men's apparel.
You received a 'Denim's' order, now that you automate the logistics service, the price for these kinds of products will remain the same because nearly all the' Denim' weight is the SAME, it is only when the consumer asks for a different size that the difference occurs and the difference is marginal. The warehouse employees will be able to concentrate more on handling orders instead of juggling between carriers when you go for automation.
With an automated ecommerce system, you can avoid or minimize the risk of going ‘OUT OF STOCK ’. As a retailer, you may have to come across situations where all your online products got sold, and you went out of stock.
However, with an ecommerce automation software, you’ll be able pre-notified whenever a product reaches it Re-order level (a point after which you need to replenish your inventory) and if automation rules are set, then the software itself will raise the purchase order and email it to the supplier automatically. Hence you’d never run low on your inventory level.
In addition to saving time and money, ecommerce automation tools are strategic for their implementation. They really give the possibility of enabling sellers to concentrate their limited time and money on distinguishing tasks like product development, choice, and marketing.
Yes, there are ways by which one can automate almost every eCommerce operations. Many ecommerce retailers are moving towards automating their everyday repetitive tasks. Because automation improves the effectiveness of the results of your online selling.
Certainly hard work or manual work helps in development, but at some stage, you have to step back and think about further optimizing the process.
As mentioned in the above question, monotonous things like:
All this can be automated by leveraging such automation tools. You can even create customized automation rules based on your eCommerce business requirements. Here are some examples of automation rules which can be set:
→ If Order is created with an item that is Out of Stock in all warehouses, then add a tag to the re-order that item.
→ If an order is created and the product’s reorder point has been reached, then send an email to the supplier for inventory replenishment of that product.
→ If an order is completed or delivered, then generate an invoice and sent it to the buyer's email.
→ When an order is created and the payment status is "not paid", put in the "payment-pending" tag.
→ When an order is created, the store is Amazon USA, make the order status as confirmed, then mark it as MCF (Multi-channel Fulfillment).
→ If a product is returned and validated, “Refund” the amount back to the customer and tag the order with “Returned-items”.
→ If requested for replacement while return, create a new order for the returned item.
Ecommerce automation has the ability to reduce workweek hours and can considerably boost productivity and free up time for you and your team to concentrate on what really matters – growing your eCommerce business.