App optimization is a never-ending process. You are always allowed to experiment with your app to get the best out of it. It is always appreciable if you have a customer-centric app, and you are making regular amendments to make it better for your customers.
Also, if you are on the verge of developing a new app, stand in the shoes of your customer and identify how your app can score higher on popular app stores. You will definitely get some ideas for improvement, but I am damn sure that mobile A/B testing must be the foremost among them.
A/B testing your mobile app is just like managing a science project where you have to check two or more app pages and decide upon which works better. But here, you can backup your guesswork with the hard testing data.
It will show you good results at the end and ROI of the marketing strategy developed behind. Nevertheless, A/B testing is practiced continuously by the market leaders to gain popularity among their customers. Here is what it actually includes to test among the apps so that they can yield an excellent result:
2. Price Points
3. App Store Descriptions
4. Payment Gateways
Now, when you ask, which is the best A/B testing tool for your mobile application; I will name a few, and let you choose the one that suits best as per your needs and budget. So, let us review some of the top A/B testing tools for your mobile app:
Apptimize: It is reputed feature management and cross-platform A/B testing solution provider that believes in delivering the best and consistent user experience. It is one of the most powerful A/B testing tools for mobile apps that offer the most reliable SDK and robust analytics. The best thing is it does not require any coding and tagging; instead, it immediately deploys all the changes to the app. This software tool lets you change the copy, color, position, images, and navigation items within the app.
Sitespect: Sitespect is the fastest optimization platform for mobile apps. SiteSpect’s powerful but straightforward Engine API ensures exceptional A/B testing services for your mobile apps to increase conversion across mobile web, native apps, and hybrid mobile experiences among your customers. The tool measures hundreds of metrics and tests anything to look and feel better from client-side to server-side.
AB Tasty: AB Tasty is an AI-driven personalization, experimentation, and product optimization platform that rapidly drives immense ROI and consistently delivers outstanding user experiences. A/B tests, split tests, multivariate & multi-page tests, along with personalized marketing strategy, spread your marketing message, and engage your website visitors at the right time.
Vanity: As an experiment-driven development framework for rails, Vanity assures world-class A/B testing services for all web and mobile apps. The process mainly focusses here on funnel analysis, statistical relevance analysis, split testing, and test scheduling along with a/b testing. It is a free product for the users that comes with an open API.
VWO: VWO aims at delivering optimized digital experiences with the accelerating growth of your business. Powerful a/b test editor enables the marketers and developers to make more complex changes easily with running multiple tests at the same time, and laser targeting the examinations. VWO testing analyzes your campaign’s performance assuring its advanced reporting capabilities.
One of the renowned and leading web and app development firm, Openxcell Technolabs has initiated some qualitative testing and experimenting solutions to their customers so that they can bring something profitable in the market. All the above-given tools are thoroughly checked and evaluated to ensure you get the best testing services by their owners. Just explore them to get the best for your mobile app.
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Testing is an essential part of software development. Testers use a wide range of software testing tools to test software performance before they launch it in a real environment. For this, they create test cases based on real scenarios and put them under test.
Some well-known tools used by software testers to run the test cases are QTP (UFT), TestComplete, Watir, Visual Studio Test Professional. Selenium, Serenity, and Robot Framework. With automation, the testing process becomes rapid and accurate.
The selection of tools greatly affects your whole automation effort. If the tool has required features, the automation becomes easier and effective.
Robot Framework is a generic test automation framework for acceptance testing and acceptance test-driven development. Robot Framework was initially written in Python, but the latest version has Java bindings as well. It is highly extensible in Python, Java, and/or any .NET language.
Is Robot Framework good for Automation Testing?
Difference between Selenium and Robot Framework
There is a lot of confusion between Selenium and Robot Framework.
Selenium is a library (webdriver) used to automate browsers ( cross browser testing). Robot Framework is a test automation framework that uses libraries. One can easily integrate Robot Framework with Selenium for browser automation to test front-end components. It can also be used for testing back-end elements. Unlike Robot Framework Selenium cannot generate reports and provide no way to run tests.
Easy to use this open-source tool has a good number of features, and it has become the tool of a great preference for many leading organisations.