Devlight

About the project
Staying open to new challenges and opportunities seems hard for big international companies. They already have a working business model and dont need to create new approaches to keep going. But this is not the case for Vodafone, which is always eager to new. Being the biggest telecommunication company in the world didnt stop them from the urge to conquer a totally new market banking. They came to us with a bare wish to build up a NEO-bank app. Our development expertise allowed us to assess the market quickly, discover insights and find the best-matching app idea according to the given requirements and limitations.

Customer
The customer is a leading telecommunications company, keeping society connected and building a digital future for everyone.

Our challenge
As clients assessed the fintech industry as quite new for them, they wanted to hear more suggestions from us on where they have to focus. So our task is logically divided into two parts:

• - Market and customer investigations were doing everything to find strong needs and pains that can be covered by a service that can be owned by the client;
• - Prototyping the service based on the app according to the data we collect on the first step and testing its viability. Presenting the app prototype with all inner and outer processes explanations to the client.

Services grid:

• - Project Discovery
• - Business model creation
• - UI/UX design
• - Customer development
• - Backlog creation
• - Technical specifications

The results of product research
Vodafone was pleased with the prototype and business model that we developed for their project. We found a way to land a massive telecommunications giant on a completely new market based on a tested and prototyped viable service.

• - 40+ hours of online conferences, meetings & in-depth interviews
• - 2500+ participants in quantitative survey

Project description 
Nova Poshta is the largest logistics company in Ukraine, with the chain of more than 10 000 branches. With the growth of e-commerce market in the form of both large retailers represented by online stores, as well as marketplaces for small and medium-sized businesses, logistics in Ukraine is actively developing, and the companys electronic trading and transport invoice and open API system allow automating the processes from receiving shipments in offices to solving the problem of last mile.

Our challenge
Creating Nova Poshta app, we had a few challenges:

• - Make the receiving and sending process as simple as possible: add an opportunity to create parcels online to avoid long queues, and data submission and add a QR code for scanning instead;
• - Provide an opportunity to count delivery price without the couriers help;
• - Develop an ML tool for passport data, customers face, and profile avatar identification. Our main task was to create a simple, reliable, and useful tool to meet the needs of Nova Poshta app users.

Solutions we propose:

• - The development of a native mobile app for iOS and Android.
• - Google Cloud platform exploitation for the project software environment.
• - The development of a workstation app with a convenient interface for operators and couriers to optimize the delivery process to addresses.
• - System AWIS creation. Automatic route calculation system develop the mechanism of automatic route selection for the day.
• - Add the parcel consolidation function.
• - Make templates for parcel creation.

The results of the Nova Poshta app:

• - 10M+ Annual USD amount of operational savings with the new app
• - #1 In business category via Google Play and App Store markets
• - 5M+ Monthly active users
• - 10M+ tracking of parcels monthly
• - 15M+ Installs of app in the App Store and Google Play
• - 3X Nova Poshta's operational capacity growth after app enablement

Project description 
Fishka is the largest coalition loyalty program in Ukraine. It has more than 6,000,000 customers and a dozen of partner companies in various business sectors. Fishka calculates points for transactions that users can later use to pay for fuel, goods, and services within the affiliate network. Fishka participants can manage their accounts, set goals, receive personal promotions and discounts, and pay for fuel in the OKKO petrol stations.

Our challenge
In creating the Fishka loyalty program app, we faced a few challenges:

• - a creation of a reliable IT system that would include front-end, back-end, integration with partners, and the ability to manage a mobile app and its content using a special tool
• - upgrading a loyalty program from a plastic card to an online app, creating an additional product value
• - making the mobile app the main communication channel between Fishka and the end user

But the main challenge was to find a simple, reliable, and useful set of tools that we need to develop to fully meet the needs of the end user of the Fishka loyalty program.

Solutions we propose:

• - The development of a native mobile app for iOS and Android
• - Building a long-term vision for the mobile app by running sets of design sprints with the client's team as well as defining its structure
• - Test product hypothesis and confirm product value for end-users by conducting 30+ in-depth user interviews with the different target audiences
• - Unique content and data management system building with hierarchy access for different types of admins regarding their objectives
• - Google Cloud platform exploitation for the project software environment
• - Microservices software architecture usage with a stack of independent services

The results of the Fishka app:

• - 90% share of points withdrawn
• - Top 7 In chart Shopping
• - 100K + Daily active users
• - 25% Retention rate over 6 weeks
• - 3M+ Installs of app in the App Store and Google Play
• - 820K Monthly active users

Project description 
Doc.ua is the largest Ukrainian service for online searching and making appointments for medical services. Ukrainians can make appointments in almost any clinic and not stand in line.

Services grid:

• - Product Concept
• - UI/UX Design
• - Android Application
• - iOS Application
• - Analytics Setup

Our Challenge
The field of medicine worldwide is gradually shifting to an electronic format for maintaining medical records, appointments with doctors, and telemedicine. Doc.ua is the largest Ukrainian service for online searching and making appointments for medical services. Ukrainians can make appointments in almost any clinic and not stand in line. Still, medicine is not limited to the registry, so the market needs an ecosystem for the patient's interaction with the doctor and to provide the patient with complete care for their health and data about them.

Decisions made and business goals:

• - Two mobile applications, in conjunction with medical information systems, should provide doctors with complete information about a patient and help the patient to find a specialist who will solve precisely his/her problem.
• - Patients need additional help in determining the physician's specialization for their case. Integration with insurance companies allows to reach more customers of the service and potentially helps to reduce the load on the call center.
• - A new medical ecosystem is a platform for doctors with the possibility of funds withdrawal.

Customer Feedback
"Devlight has developed quite high-load projects and this was one of the key points for us to find the partner who knows how to build a high-load application architecture. Also, one of the benefits of Devlight is the cool design sprint approach for quick entry and understanding of business processes and synchronization of actions of the customers team and internal team before starting work" - Sergey Kazantsev, CEO Doc.ua

The results of the DOC.UA app:

• - 350k+ installs
• - 10 000 monthly users

About the project
EQ is the world's first app designed to develop emotional intelligence. The app is intended for the formation of a sustainable skill in the user: managing own emotions ability to produce your own desired resource emotional states influence the emotions of other people. The ability to feel and express emotions in relationships with the world, ourselves and people is inherent in the nature of human existence. However, the system of classical upbringing and education is focused only on the development of mental and cognitive abilities through the acquisition and use of information knowledge, i.e. the formation of IQ.

Services grid:

• - Project Discovery
• - Product development
• - UI/UX Design
• - Mobile app development
• - Product growth

Our challenge
The client already had an app as they turned to us, but it wasn't good. It had some bugs and didn't have a clear enough content structure, which made it difficult for customers to understand its value and make a purchase. The general task for us was to increase its value by improving an app and creating a methodology of convenient and understandable transmission of the content to end-user.

Solutions we propose:

• - The development of a native mobile app for iOS and Android
• - Best market UX/UI practices
• - The development of a content structure that will create a functional app
• - Guide the user through the process and show them the progress
• - Google Cloud platform exploitation for the project software environment
• - Microservices software architecture with a stack of independent services relative to the project's objectives

The results of the EQ app:

• - 70K+ Installs of app in the App Store and Google Play
• - 4K+ Monthly active users just after the release
• - 200 + Daily active users just after the release
• - 7m+ Average engagement time
• - 300% Ukrainian market users growth
• - 30% Users from the USA

The biggest independent service for online payments and fund transfers in Ukraine serving more than one million users and 1400 organizations every month.

The application allows users to manage personal payments, transfer funds, pay for various services and receive analytics.

Portmone also became the first Ukrainian company that underwent an interna,onal security audit for PCI DSS requirements, which makes the paying bills and fund transfer processes not only convenient and fast but as safe as possible.

Project description
"Epicenter" is one of the largest retailers in Ukraine. Today, the network has more than 50 shopping malls nationwide and serves more than 20 million customers annually. The loyalty program is constantly developing and already unites more than 3 million regular clients of "Epicenter". In addition to the basic service created in Devlight, the mobile application "Epicenter" helps the user to make purchases in the shopping center with the help of facial recognition function. The clients received a solution that helps to make purchases in offline shops, order any goods home and use a loyalty program.

Services grid:

• - AWS Face Recognition implementation
• - UI/UX Design
• - Android App
• - iOS App
• - Product concept
• - API Design

Our Challenge

"Epicenter" continues to develop dynamically by increasing the client base and opening new shopping centers. The loyalty program should also be changed to meet people’s needs and market demands. The main task is to unite all activities of the loyalty program in one place, to provide users with relevant offers and deals, and to create a convenient tool for buying and using all services of the shopping centers.

Decisions made and business goals

• - Decided to optimize shopping process at the shopping mall with mobile application
• - There needs to be a new way to buy a product at the mall - pay by scanning bar codes
• - Costs of plastic card production should be reduced by creating a convenient electronic loyalty card
• - It is necessary to reduce company’s costs by creating and implementing a free personalized push-message system
• - Decided to work out a personal offer mechanism for users based on their preferences and behavior data - While working on the project, the idea of Look and Pay was generated - the service of paying for goods by scanning the user’s face
• - It was detected that key product metrics and product growth metrics should be monitored and analyzed, which means we need a quality analytics system

Project result:

• - Launched MVP to reach the market as quickly as possible and begin to bring value to business and users. In this way, the main problems and complexities of the clients were solved, and additional features are launched as soon as they are ready.
• - In the first two months after the launch, the application was downloaded 50,000 times, without any expensive promotion and advertising.
• - The main metrics of the product show success: N-Day Retention
• - 4%, Rolling (Unbounded) Retention - 20.8%.
• - The number of users per day exceeded 5,800.
• - A monitoring and collection system for the application analytics was designed and implemented, which allows receiving quick data on the use of the service and make adjustments.
• - All key product metrics are measured using analytics tools

Customer Feedback

"The basis of a successful project is the experience of the team that’s why we chose Devlight. They are an enthusiastic team with a professional approach to implementing large-scale projects from the beginning and development strategy. The main thing is to be on the same wave of understanding the value of the product and create a unique product for users step by step!" - Khrystyna Melnykovych, Head of CRM EpicentrK

The results of the "Epicenter" app:

• - 2M+ installs
• - 120k+ active daily users

Liki24 is an ambitious and innovative logistics startup company. Liki24 looking forward to changing pharmaceutical industry. 

Liki24 managed to build a unique delivery service that helps our customers to save their time and money significantly when buying medicine. From this point, you don't need to search for a better price, book drugs and collect them in different pharmacies. Liki24 solves the problem of finding good prices and delivering home.

Uplata is a Ukrainian payment system, which provides a full range of financial services with the possibility to pay 1500+ services with minimum commission and transfers between cards of any banks. The company is a partner of the VISA payment system, and has its own anonymous prepaid card of “CARD-2-GO” format, which earned the award as the best ‘fin-tech’ startup of Ukraine.