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Delivering online solutions to meet your business goals
Team of professional web consultants, creative web designers, experienced programmers, SEO experts with proven skills to help your company get more visibility and new customers. We are leaders and pioneers in the field of Web Designing and Digital Marketing. We have many years of experience in providing our clients with highly efficient websites that have made their business ventures successful. Over the course of our experience, we have helped thousands of companies achieve success in the online world.
Locations
India
SCO 16, New Defence Colony,
Zirakpur,
Punjab
140603
01762526321
Focus Areas
Service Focus
- Digital Marketing
- Web Development
- Web Designing (UI/UX)
- E-commerce Development
Client Focus
- Small Business
- Large Business
- Medium Business
Industry Focus
- Advertising & Marketing
Obelisk Infotech Executive Interview
Sandeep Goel
CEO
Please introduce your company and give a brief about your role within the organization.
Company Introduction:
Welcome to Obelisk Infotech, a prominent digital marketing services provider that is devoted to delivering inventive and effective solutions to our valued clients. With a firm dedication to achieving excellence, Obelisk Infotech has established itself as a reliable ally for enterprises aiming to leverage the potential of technology to achieve their expansion and prosperity.
Welcome to Obelisk Infotech, a prominent digital marketing services provider that is devoted to delivering inventive and effective solutions to our valued clients. With a firm dedication to achieving excellence, Obelisk Infotech has established itself as a reliable ally for enterprises aiming to leverage the potential of technology to achieve their expansion and prosperity.
About My Role as CEO:
As the Chief Executive Officer (CEO) of Obelisk Infotech, I am responsible for steering the company's overall strategic direction and ensuring that our operations align with our vision and goals. I work closely with our talented team to drive innovation, enhance our service offerings, and maintain our position at the forefront of the industry. Leading a dedicated and dynamic team, my role involves making critical decisions, fostering a culture of collaboration and creativity, and ultimately driving the company's success in a competitive market.
As the Chief Executive Officer (CEO) of Obelisk Infotech, I am responsible for steering the company's overall strategic direction and ensuring that our operations align with our vision and goals. I work closely with our talented team to drive innovation, enhance our service offerings, and maintain our position at the forefront of the industry. Leading a dedicated and dynamic team, my role involves making critical decisions, fostering a culture of collaboration and creativity, and ultimately driving the company's success in a competitive market.
What is the story behind starting this company?
It began with a vision to create a dynamic entity that could revolutionize the way digital marketing services were delivered. Fuelled by a passion for innovation and a deep understanding of the evolving technological landscape, the founders embarked on a journey to establish Obelisk Infotech.
Through persistence, innovation, and a steadfast focus on client satisfaction, Obelisk Infotech gradually evolved into the esteemed digital marketing services provider it is today. The journey's milestones and challenges have shaped the company's identity, driving its unwavering pursuit of excellence and its commitment to propelling clients toward growth and triumph in the digital age.
What are your company’s business model–in house team or third party vendors/ outsourcing?
At Obelisk Infotech, we operate based on an in-house business model. We are equipped with a dedicated and skilled in-house team of professionals who are experts in various domains of digital marketing. This approach allows us to maintain direct control over the quality, strategy, and execution of our services.
How does your company differentiate itself from the competition?
At Obelisk Infotech, our differentiation strategy rests on several key pillars that set us apart from the competition:
- Holistic Approach: We offer a comprehensive suite of digital marketing services that covers the entire spectrum, from SEO and content creation to social media management and data analysis. This holistic approach ensures that our clients receive integrated strategies that maximize their online presence and impact.
- Customization: Recognizing that each client is unique, we tailor our solutions to fit their specific needs and goals. Our in-depth understanding of various industries enables us to create strategies that resonate with target audiences and drive meaningful results.
- Innovation and Expertise: Our in-house team comprises seasoned experts who stay up-to-date with the latest industry trends and technological advancements. This allows us to implement innovative strategies and techniques that give our clients a competitive edge in the ever-evolving digital landscape.
- Data-Driven Insights: We prioritize data analysis to track the performance of our campaigns meticulously. By gathering actionable insights, we fine-tune our strategies for optimal outcomes, ensuring that our clients achieve a strong return on their digital marketing investment.
- Client Collaboration: We consider our clients as partners in success. Through transparent communication and regular updates, we keep our clients engaged and involved in the process. Their feedback and insights play a pivotal role in refining our strategies.
- Ethical Practices: Integrity is at the core of our business philosophy. We adhere to ethical practices in all our endeavors, ensuring that our clients' brand reputation remains untarnished while achieving their marketing objectives.
- Results-Oriented Approach: Ultimately, our focus is on generating tangible results. We set measurable goals, track progress, and provide regular reports to showcase the effectiveness of our strategies in driving website traffic, engagement, leads, and conversions.
By combining these elements, Obelisk Infotech stands out as a trusted partner that not only understands the intricacies of digital marketing but also possesses the tools and expertise to deliver real, lasting value to our clients.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
At Obelisk Infotech, we have the privilege of serving a diverse range of industries. Our expertise in digital marketing allows us to cater to sectors such as e-commerce, technology, healthcare, finance, education, hospitality, and more. We understand that each industry has unique demands and challenges, and we tailor our strategies accordingly to deliver effective results.
Indeed, a significant portion of our clients are repeat customers who continue to partner with us for their digital marketing needs. This speaks to the trust and value that we consistently provide. While the exact ratio of repeat clients may vary over time, a substantial portion of our business comes from these repeat relationships.
The recurring engagement of clients underscores our commitment to building long-term partnerships. It is a testament to the successful outcomes we achieve and the positive experiences our clients have with our services. As we continue to deliver quality results, we anticipate this trend of repeat business to remain a cornerstone of our company's growth and success.
Please share some of the services that you offer for which clients approach you the most for?
Certainly, at Obelisk Infotech, some of the most sought-after services that clients frequently approach us for include:
- Search Engine Optimization (SEO): Clients understand the significance of appearing prominently in search engine results. Our SEO services help them optimize their websites and content to rank higher, attract organic traffic, and increase their online visibility.
- Content Creation: Engaging and relevant content is the backbone of digital marketing. Clients often seek our expertise in creating compelling blog posts, articles, infographics, videos, and more to establish thought leadership and engage their target audiences.
- Social Media Management: Social media is a powerful tool for brand building and engagement. We assist clients in formulating effective social media strategies, managing their profiles, creating captivating content, and fostering meaningful interactions with their audience.
- Pay-Per-Click (PPC) Advertising: Clients looking for immediate results often opt for PPC advertising. Our team crafts strategic campaigns on platforms like Google Ads and social media to drive targeted traffic and achieve specific conversion goals.
- Website Development and Design: A well-designed website is crucial for making a strong online impression. Our web development and design services cater to clients seeking a user-friendly, visually appealing, and responsive online presence.
- Email Marketing: Many clients rely on our email marketing expertise to nurture leads, engage customers, and drive conversions through carefully crafted email campaigns.
- Analytics and Reporting: We provide data-driven insights through detailed analytics and reports, helping clients understand the performance of their digital marketing efforts and make informed decisions for continuous improvement.
These services address core aspects of modern digital marketing, and clients approach us for our proficiency in tailoring these strategies to their specific industry, target audience, and business goals.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Our customer satisfaction rate is a matter of pride for us, and we consistently strive to maintain it at a high level. While specific percentages may vary, we prioritize understanding and meeting our clients' needs through a multi-faceted approach:
- Personalized Consultations: We begin by conducting in-depth consultations with clients to understand their goals, challenges, and unique requirements. This helps us tailor our strategies to their specific business objectives.
- Clear Communication: Effective communication is key to any successful partnership. We maintain transparent and open lines of communication, ensuring that clients are well-informed about our strategies, progress, and results.
- Customized Strategies: No two businesses are the same. We design customized strategies that align with our clients' industry, target audience, and budget, maximizing the impact of their digital marketing efforts.
- Regular Updates: Clients are provided with regular updates and performance reports, allowing them to track the progress of their campaigns and understand the value they're receiving.
- Responsive Support: Our team is always available to address any queries or concerns that clients may have. We value their input and adapt our strategies based on their feedback.
- Continuous Optimization: We believe in continuous improvement. By monitoring campaign performance and analyzing data, we refine our strategies to ensure optimal results.
- Adapting to Change: The digital landscape is dynamic. We stay updated with the latest trends and technologies, ensuring that our clients remain at the forefront of their industry.
- Client Education: We believe that an informed client is an empowered client. We educate our clients about digital marketing concepts, helping them make informed decisions and understand the value of our services.
- Post-Campaign Analysis: After a campaign, we conduct a thorough post-campaign analysis to evaluate the outcomes and identify areas for improvement in future strategies.
Our commitment to client satisfaction is embedded in our company culture. Every team member understands the importance of going the extra mile to exceed client expectations. Through these efforts, we aim to not only meet but also surpass our clients' needs and requirements, fostering lasting and successful partnerships.
What kind of support system do you offer to your clients for catering to their queries and issues?
We take great pride in offering a robust and comprehensive support system to cater to our clients' queries and issues. Our support framework is designed to ensure that clients receive timely and effective assistance whenever they need it:
- Dedicated Account Managers: Each client is assigned a dedicated account manager who serves as their main point of contact. This manager is well-versed in the client's business and goals, providing personalized assistance and guidance.
- Responsive Communication: We maintain open lines of communication through various channels, including email, phone, and virtual meetings. Clients can reach out to us with their queries, and we ensure swift and thorough responses.
- 24/7 Helpdesk: For urgent matters, we offer a 24/7 helpdesk where clients can lodge their issues and receive immediate assistance. This ensures that critical concerns are addressed promptly, regardless of the time zone.
- Knowledge Base and FAQs: We provide a comprehensive knowledge base and frequently asked questions (FAQs) section on our website. Clients can find answers to common queries and access resources to enhance their understanding of our services.
- Regular Updates: We proactively keep clients informed about campaign progress and updates through regular reports. This helps them stay in the loop and understand the impact of our strategies.
- Troubleshooting Expertise: In the event of technical issues or challenges, our technical experts are on hand to troubleshoot and provide solutions, ensuring minimal disruption to campaigns.
- Training and Guidance: We offer training sessions and guidance to clients who wish to gain a deeper understanding of specific aspects of digital marketing or our services. This empowers them to make informed decisions.
- Feedback Incorporation: We value client feedback and actively incorporate it into our strategies and processes. This ensures that we continuously refine our approach to better meet their needs.
- Post-Campaign Support: Even after a campaign's completion, we provide support for analysis, reporting, and recommendations for future strategies.
Our commitment to providing excellent client support is integral to our mission of fostering strong and enduring partnerships. By being responsive, knowledgeable, and dedicated to addressing client queries and issues, we ensure that our clients feel supported throughout their journey with Obelisk Infotech.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Sure, at Obelisk Infotech, we offer a flexible payment structure to cater to our clients' preferences and project requirements. Our billing approach encompasses the following models:
- Pay Per Milestone: We understand the significance of achieving project milestones. Clients can opt for a pay-per-milestone model, where payments are linked to the successful completion of predefined project phases. This ensures a structured approach to project progression.
- Monthly Payments: For ongoing projects or retainer-based arrangements, we offer monthly payment options. This model is particularly suitable for services that require continuous effort, such as ongoing digital marketing campaigns or maintenance services.
- Fixed Cost: For well-defined projects with clear scope and requirements, we provide fixed-cost estimates. This allows clients to have a clear understanding of the total investment required before the project commences.
- Hourly Basis: In scenarios where the project scope might evolve or require dynamic adjustments, we offer hourly billing. This provides clients with flexibility and transparency in tracking the investment of time and effort.
We accommodate a range of payment methods to facilitate seamless transactions for our clients, including PayPal, Payoneer, and Wise.com.
Our invoicing process involves billing clients at the end of each month. This allows us to provide a comprehensive summary of services rendered, milestones achieved, and the corresponding charges. This structured approach ensures clarity and accountability in our financial interactions with clients.
Please note that we do not operate on a pay-per-result model. Instead, our focus is on delivering high-quality services and meeting predefined milestones to ensure client satisfaction.
What is the price range (min and max) of the projects that you catered to in 2023?
In the year 2023, the projects we have catered to at Obelisk Infotech have exhibited a price range between a minimum of $500 and a maximum of $5000. This range reflects the diversity of projects we've undertaken, accommodating different budget levels while maintaining our commitment to delivering quality digital marketing solutions.
Where do you see your company in the next 10 years?
In the next 10 years, we envision Obelisk Infotech as a pioneering force in the digital marketing landscape. Our aspirations encompass several key areas:
- Global Reach: We aim to expand our presence on a global scale, serving clients from diverse industries across continents. Our goal is to become a trusted partner for businesses seeking innovative and effective digital marketing solutions worldwide.
- Technological Innovation: Embracing emerging technologies, we foresee ourselves as leaders in adopting and implementing cutting-edge tools and strategies. This will allow us to offer even more advanced and effective services to our clients.
- Thought Leadership: We aspire to be thought leaders in the digital marketing industry, contributing valuable insights through research, publications, and industry events. Our expertise will serve as a beacon for businesses looking to navigate the evolving digital landscape.
- Diverse Service Portfolio: Over the next decade, we plan to expand our service offerings to encompass a broader range of digital marketing solutions, ensuring that our clients have access to comprehensive strategies that address all facets of their online presence.
- Talent and Team Growth: We envision a dynamic and diverse team of experts driving our growth. By fostering a culture of innovation, collaboration, and continuous learning, we will attract and nurture top talent in the field.
- Sustainability and Social Responsibility: We are committed to incorporating sustainability and social responsibility into our operations. This includes environmentally friendly practices, ethical standards, and community initiatives.
- Client-Centric Approach: Our client-centric philosophy will remain unwavering, with an enhanced focus on delivering even greater value and building long-lasting partnerships based on trust, transparency, and exceptional results.
- Adaptability: Recognizing that the digital landscape will continue to evolve, we will remain adaptable and agile in our strategies, allowing us to respond effectively to changing market dynamics and client needs.
Through these strategic initiatives, we envision Obelisk Infotech as a trailblazing leader in the digital marketing realm, consistently delivering excellence, innovation, and impactful solutions to clients around the world.
Obelisk Infotech Reviews
4 Reviews
- All Services
- Digital Marketing
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Sachin Sharma, Managing Partner at WillShall Consulting
Posted on Aug 31, 2017
Fantastic Digital Marketing Team!!
Review Summary
Obelisk Infotech is a turn-key solution. When they sat down with me they asked me what I wanted and then they took that back to their offices and started to make it happen. They didn't need anything else from me. They started sending me reports at regular intervals that showed me I was going from 100th to 50th, to 20th, and so many of my keywords right into the first page of results on many of the Search Engines. And, that's really what's important these days. My website relies on traffic that is coming from Search Engines, and Obelisk guys boost that traffic by numbers that just can't be ignored.
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
A skilled team who understand the requirement without effort.
Pawan Sharma, Owner at Upbrisk
Posted on Aug 28, 2017
Great online Service
Review Summary
I’m really happy with Obelisk team’s work for us. Sandy and his team really listen to our goals, and produce great results for our website. We’ve definitely seen a major increase in our organic traffic and organic leads because of their work.
What service was provided as part of the project?
Digital Marketing
Harpal Singh, Digital Marketing Director at Xcelance Web Solutions
Posted on Aug 26, 2017
Excellent company
Review Summary
Excellent company. Easily fixed a problem that I didn't think would be fixed. Highly recommended.
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
Excellent company
What was it about the company that you didn't like which they should do better?
PPC skills
Gary S, Founder & CEO at JC Web Pros
Posted on Aug 26, 2017
Perfect services
Review Summary
I have had Obelisk Infotech monitoring and enhancing my web presence for several months now. Every month, they send me a report, showing in which categories I’m placing higher, which means more potential phone calls. Every month, I see more and more higher rankings for my site! We've also experienced more phone calls, which means more business. I couldn't be happier!
What service was provided as part of the project?
Digital Marketing