Zudu

Zudu embarked on a development project to help companies optimise their recruitment processes and find the right candidates faster. The software aims to cut the average recruitment time for SMEs, currently 27.5 days in the UK (source: Glassdoor).

Processes

• User Experience
• Design
• Development
• Launch
• Aftercare

The Brief

Born out of a desire to simplify the hiring process and bring on new members of staff at Zudu, we began work on Talbase with the aim to supercharge and modernise the recruitment process. According to LinkedIn, just 30% of companies manage to successfully fill vacancies within 30 days, and the remaining 70% take anywhere from one to four months to find a suitable candidate. On top of this, the average cost-per-hire in the UK is over £3,000, making the recruitment process daunting and challenging for small businesses. We wanted to eliminate many of the common pain points.

We aimed to develop a program that eliminated the need to inefficiently shuffle through CVs, schedule endless interviews and waste time on unsuitable candidates. The idea was to incorporate a mobile-first design that benefited recruiters and made the process of applying and interviewing for roles easier, more efficient, and more enjoyable for candidates.

The Solution

We developed a platform for recruiters, agencies, and companies that put candidate management at the heart. With one-touch job distribution to dozens of job sites such as Monster and Indeed, automated applicant tracking, screening, shortlisting, and optimal placement; Talbase automates and streamlines the recruitment process, saving businesses hundreds of hours in manpower. The advanced searching capabilities allow recruiters to find matches and precise results in a fraction of the normal time of other search methods, whilst our built-in reporting tools help track applicant journeys and ensure everyone is on the same page. No more endless spreadsheets or team meetings: it’s all visible on Talbase.

Where our dynamic platform (which runs across desktop and mobile) really comes into its own is with its state-of-the-art video interviewing, developed to “sift the best from the rest”. Rather than asking recruiters to sit through dozens of virtual job interviews, Talbase uses 3D avatars to ask bespoke questions, humanising the process for candidates, and users can score, share, and rank recorded answers to shortlists in minutes. Plus, thanks to CV parsing, it’s easy to search for, manipulate and retrieve CVs in a pinch, and conversion software automates the storage and analysis of CVs, saving endless hours of manual processing.

To allow us to delve deeper into the recruitment industry and continue to advance the features of Talbase, we enlisted the help of leading business recruitment advisory specialist and Founding Director of Ucruit, Brian Creegan. With Brian’s help and years of expertise, we’ve been able to take Talbase to the next level and introduce new features that not only cater to the needs of a wider range of industries, but also seamlessly integrate with their current processes and help automate the tasks that hold them back.

Feedback

Brian Creegan, Founding Director at Ucruit, said: “We realised that there was a gap in the market with regards to removing bias from the initial screening process. One of the biggest challenges is that people’s CVs don’t represent them on most occasions and the sheer volume of applicants for entry-level and graduate positions. Even with modern tech, most recruiters struggle to manage CV reviews and decide who to progress. I am always mindful that by searching keywords on a CV you are minimising the talent pool.

“We were delighted to partner with Entrust Resource Solutions and Circular1 Healthcare, who used Talbase to recruit for vital roles in the fight against COVID-19.

“We’re excited about some significant improvements coming to the platform in 2021 which will give clients an easy-to-use, comprehensive recruitment tool with management information on time to hire, D&I statistics tools to improve their recruitment process saving them money and time in the process.”

Zudu worked on an exciting app development project for MaiWai, designed to improve workplace engagement. From contactless office key cards to workplace briefings and networking tools to money-saving offers, MaiWai brings colleagues and businesses closer together. 

Processes

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

MaiWai asked Zudu to help build a platform for landlords to differentiate themselves and increase tenant retention with a suite of tools connected to their premises. The aim of the app was to facilitate more personalised interactions between businesses and their employees. MaiWai wanted a platform where landlords could gain insights into how their buildings were being used, meet their social responsibility requirements, and deliver value to end-users, offering a direct link to building management, and convenient add-ons like keyless entry.

The Solution

We developed an application that utilises near-field communication on iOS and Android devices to allow for contactless entry at a number of buildings and office spaces across the UK. A content management system was built to help businesses promote news and events, and a messaging platform developed to help end-users contact reception staff and alert the facilities team to building maintenance issues. We also built a bespoke booking system to allow users to arrange meetings and conferences, integrated APIs to allow for weather reports and ridesharing tools, and a user marketplace to enable buying, selling, and swapping of goods. Advanced customisation tools were also built-in to allow landlords and tenants to customise the appearance of their app, allowing MaiWai to be white-labelled.

Feedback

Speaking of the project, Richmond Amoah, MaiWai Director, said: “Too often employees don’t feel connected to both their colleagues and their workplace. However, we believe Landlords and Employers have to provide an exceptional workplace experience to attract the very best tenants and employees. MaiWai was created to achieve just this using the power of technology. Zudu has been an invaluable development partner for us on this journey.

“We knew the development of the app was going to be challenging. But we are extremely pleased we had the support of Zudu throughout the journey. In addition to developing the app, they went above and beyond to help us with commercialisation by supporting us with our initial marketing to win our first customers. James himself travelled from Dundee to London for a presentation we had with a potential client. We were impressed with Zudu’s commitment”

Zudu worked on an exciting project to enhance Scottish Tourism by developing the Reivers Road App, an app that provides geo mapped audio tours, offers information and local discount offers for the area.

Processes

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

Zudu were approached by the Reivers Road team with a big idea to increase tourism and enhance the customer experience of those who visited their area. They wanted to create an interactive app that allowed tourists to purchase audio guides, obtain local discounts and easily navigate their way around the trail.

The Solution

We used cutting edge geo-mapping technology to automatically play the audio when users were navigating the trail. Audio guides are purchased through the platform in order to access local discounts and view information about where to go in the local area.

The Results

Over 200 locations were mapped along the trails. The app received support from the local Government and gained traction with attracting tourism to the local area.

Oralift is a ground-breaking facial rejuvenation device with international success. Zudu worked with them to develop their digital platform and marketing campaign.

Processes

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

Oralift is a well established and patent-protected device that has been proven to counteract the harmful effects of ageing and rejuvenates the face, without having to resort to surgery. Zudu were approached to develop their website and mobile app which tracks usage of the device and helps to deliver a customised programme of advice.

The Solution

The platform was developed over a tight timeframe to align with a global rollout strategy. The eCommerce website was linked with the mobile app to ensure traceability and optimise the sales process. A slick platform was created to train how to use the product, track progress with statistics, track progress with images and provide instructions.

The Results

The website and mobile app were launched in the UK and US market, with further plans to roll out globally. Within a short space of time, the product gained global traction and received positive feedback from users.

Zudu embarked on an innovative marketplace platform for the Veterinary Industry, which helps to cut out the middlemen in the growing Locum industry.

Processes

• UX, Design
• Development
• Launch
• Aftercare

The Brief

Zudu were approached to develop Loc8um, an app that has set out to revolutionise the short-term recruitment process in the Veterinary industry. It allows Locums to directly find and apply for jobs within Practices and stands as a comprehensive marketplace app.

The Solution

Features include reward-based gamification, ratings, reviews and a community to interact with other Locums within forums. Over the course of 9 months, Zudu worked with Loc8um to create a comprehensive solution that includes a website, mobile app and web app. A system that is entirely self-manageable and payment solutions integrated.

The Results

The business has been successfully launched across several Veterinary practice groups across the UK, and continues to grow as we support the platform growth with aftercare, optimisation and digital marketing.

Zudu were approached by Keith Brewery to help them expand their business in China and help tackle a counterfeiting issue.

Processes

• Brand Design
• Design
• Development
• Launch
• Aftercare
• Digital Marketing

The Brief

After establishing some sales in the Chinese market, Keith Brewery approached Zudu to help them increase sales and tackle an increasing issue of counterfeiting of their product. With prior experience in the Chinese market, Zudu sought out to create a holistic approach to solving these two issues.

The Solution

This campaign involved working with them to develop a marketing strategy, promoting the product through online/offline methods and developing an anti-counterfeit solution. After conducting an analysis on their existing presence, Zudu has worked with the import partners to establish supply chain visibility, control, and a structured brand presence. A B2B and B2C route was developed which has shown significant increase in sales.

The Results

Keith Brewery has had continued success in the Chinese market and launched their larger beer range along with Spey Valley beers in China. Their beer is ranked no.2 British beer in China on mainstream digital platforms and Zudu has helped them host national televised events with key opinion leader publicity.

Zudu worked with P2G to develop the PFI helpdesk, helping them create a mobile and web-based app to enhance processes for private finance initiatives.

Processes

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

Zudu were approached by P2G LLP to help them develop a better technological solution for issue tracking throughout multiple Private Finance Initiative (PFI) contracts. After putting their well-defined specification out to a range of app developers across the UK, India and Eastern Europe, P2G selected Zudu due to our comprehensive technical solution, competitive pricing and personal onboarding process.

The Solution

The solution proposed used a combination of an iOS and Android mobile app and web app interface, which was developed using the popular hybrid technology stack of AngularJS, NodeJS and MongoDB. User types were divided into Super Users, Contract Admins and General users. General users are able to gain access through the iOS and Android hybrid app, super users and contract admins through the web app.

The Results

The solution is active in several large scale projects across the UK, helping to deliver better issue tracking across hospital trusts. We continue to support P2G on aftercare and optimisation of the app beyond testing, final delivery and go live.

We love making healthcare and social good apps. Here is our digital campaign with the NHS to protect the sexual health of young people.

Services

• Brand Design
• Workshops
• UX Design
• Development
• Launch
• Aftercare

The Brief

In 2016 the team at Zudu embarked on a ground-breaking project with NHS Tayside to build Scotland’s first-ever Condom distribution app aimed at people aged 16 to 24 years old. Zudu’s challenge was to make this “Ccard” mobile, taking the condom cards out of wallets and onto mobile phones with an engaging and educational mobile app.

The Solution

This award-winning solution utilized gamification, smart analytics and cryptography. The app includes a “CCard” which you can unlock by meeting with one of the NHS Sexual Health team, interactive polls, extensive information, FAQs, resources and a map of all the locations to get free condoms and advice around Tayside. A handy, all in one tool for education and protection.

The Results

The CCard app went on to win a Digital Health Care Award in 2018, and has been used across the region for education and supporting young people. There are over 200 GPS locations within the app that allow young people to find and access contraception. We have gone on to build multiple care related and front line platforms for the NHS.

“I cannot recommend this company enough, all aspects of working with them have been a real pleasure. It is a good partnership based on clear communication and one which I hope continues in the future.”

-Graeme Cockburn, NHS Sexual Health Tayside

Fire Safety Web App Development - Powerful e-Learning & Fire Safety Reporting

Processes

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

Assessed Risk provide essential services to businesses to ensure they are compliant with their legal requirements to keep their premises ‘fire-safe’. This invaluable service helps their clients to comply with the law and ultimately provide them with peace of mind. Assessed Risk approached Zudu to digitise and improve the client experience when it comes to performing the essential reports and training required.

The Solution

This powerful platform provides fire safety training in the form of e-learning so your staff know exactly what to do in the event of an emergency and also takes the tedium out of completing fire safety reports by allowing you to do them digitally on a tablet device whilst on the move. The e-learning interface is clean and engaging and borrows elements of gamification to ensure we make the experience pleasurable and more importantly, memorable.

The Results

Huge improvements were found in terms of efficiency, user experience, reporting and training by digitising the processes currently undertaken via the development of a new e-learning ‘Fire-Safety’ web application.

“We have been seriously impressed by ZUDU throughout the development of the project. They are diligent, responsive and efficient.

The whole project was superbly managed from start to finish.” – Scott Taylor, Assessed Risk

Zudu worked with FORE Business, the world’s largest golf and business networking community, to digitise their network and add increased value to their members.

Services

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

“FORE” Business is the world’s largest golf and business networking community. Zudu were asked to make these benefits digital with a mobile app for iOS and Android. The plan? To create a mobile experience that connected the entire network of business owners, allowed them to share business opportunities and helped them share rounds of golf.

The Solution

Here at Zudu we love a project we can sink our teeth into and this was certainly one of those opportunities. Zudu created an iOS & Android mobile app for “FORE” Biz that allowed network members to create a profile, share and view business opportunities, view other members and businesses via a directory, and of course organise and share rounds of golf all over the UK!

The Results

The “FORE” Business app has now been rolled out across the UK, US, Europe and the Middle East creating a truly global solution. There are over 800 monthly active users, 30,000 sessions and the average engagement time is an impressive 7m 30 seconds on this app.

“The team at Zudu impressed us from the first meeting right through to final delivery. The care and attention they gave us as clients was simply fantastic. Our UK wide golf/business networking community loving sharing rounds of golf and business opportunities on the app.”

-Sean Fergusson, “FORE” Business

Zudu completed an exciting project to develop the tobacco and nicotine vapour database, which helps track and analyse retailer intelligence reported to local authorities.

Processes

• UX
• Design
• Development
• Launch
• Aftercare

The Brief

The project started off with a web design project which turned out to the beginning of a great relationship. Later Zudu were approached again by SCOTSS to develop their Tobacco and Nicotine Vapour Products Database which helps gather retail intelligence across all local authorities in Scotland.

The Solution

We concentrated on maintaining the brand and professionalism while creating something that was easy to use and design-savvy. As is standard with Zudu projects we analysed the requirements carefully and ensured the agile design/develop protocol was delivered along the way, making sure the client gets what they want at the end and is able to contribute and feedback along the way.

The Results

The solution is utilised across all 32 authorities in Scotland and helps to monitor and track retail data. Zudu continues to support and maintain the solution as it operates.