1SEO

Digital Agency

5.00/5 (1 Reviews)
1SEO.com is a leading Digital Marketing Agency in the Philadelphia, PA area providing end-to-end solutions for clientele present in various genres of business. At 1SEO.com, we offer an assortment of full featured services such as search engine optimization and Internet marke...
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$50 - $99/hr
50 - 249
2009
United States
1SEO
Digital Agency
5.00/5 (1 Reviews)
Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs. To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below: 1. Affiliation Links Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site. 2. Directories There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories. 3. Linked Mentions Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities. 4. Blogs Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links. 5. Guest Blogs Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site. 6. Internal Links Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views. 7. Visuals Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website. So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.
Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs. To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below: 1. Affiliation Links Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site. 2. Directories There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories. 3. Linked Mentions Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities. 4. Blogs Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links. 5. Guest Blogs Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site. 6. Internal Links Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views. 7. Visuals Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website. So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.

Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs.

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To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below:

1. Affiliation Links

Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site.

2. Directories

There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories.

3. Linked Mentions

Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities.

4. Blogs

Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links.

5. Guest Blogs

Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site.

6. Internal Links

Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views.

7. Visuals

Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website.

So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.

For an off-page SEO, if I present a handful of statistics, case studies and some interesting graphs with skyrocketing website traffic, you will indeed be convinced that off-page SEO is our niche. The next thing you will do is call us and ask - “Hey, can your SEO team rank me #1 on search engine within X amount of time and budget”. It is a good idea but hold on a second, Google algorithm changes faster than the trees shed their leaves in autumn. The irony is that an Off-page SEO is a long term and time-consuming process, while Google algorithm modification happens every next day. And if somebody promises you to rank you immediately with Off-page SEO, then you are indeed in trouble. You have to understand first the importance of Off-page SEO and see if it make sense to your business. It requires a great deal of planning to excel at Off-page SEO, and tell Google or any search engines that your website has a ranking factor. Most Effective Off-Page Techniques: Link building Social media optimization/marketing High-quality bookmarking When you talk about off-page SEO “backlinking” still rules the SERP. However, some people see backlinking pointless. Do you really need backlinks for off-page SEO Condition 1: If you are targeting a low competition keyword (when low-quality or weak web pages are ranking), you can rank without backlinks. Condition 2: If you are targeting a highly competitive and high search volume keyword, most of the time, you need lots of quality backlinks. Besides the above facts, the company should also tap on the market behavior and user’s perception. In 2020, the trajectory of Off-page optimization is going to incline towards enhancing the user’s experience. Google and other search engine have become smarter to filter websites on the user’s experience. Due to this reason, the Off-page SEO strategy that mostly relied on tactics as mentioned above has shifted towards delivering more personalized experience and backlinking the relevant websites (content). It is an ideal approach for companies to examine their product or service to the user’s intent first before implementing full-fledged off-page SEO strategies. It means building trust, maintaining the subject relevance, context of the post or page to user’s need. Let’s see how Off-page SEO helps in that direction. Importance of Off-Page SEO Social media mentions are like wildfire for brand promotion - it really works. Off-page optimization provides the leverage to use social media to build trust by connecting the right audience and the influencers. You can even pay Influencer for reviewing your product with the link. Off-page SEO enables you to compete with your competitors directly, it does not matter even if you are a start-up or some beginners Targeting local audience becomes much easier with off-site SEO. An individual can target local audience or customers by optimizing their Local SEO (include local citations and relevant backlinks to the post) One of the most significant advantages of off-site SEO is that it allows gaining the trust of customers their way. You can post URL and name on a high ranking review site. Unlike ordinary marketing strategies, you can conduct an audit for your Off-page SEO. It gives a clear view of your marketing strategies Off-page optimization is up for the latest trend, and the voice search is on the top of the list. The ability of Alexa to read out your Twitter feed could let you design tweet or brand mention that is easily detected by voice search. Not just twitter, but other social networks have also embedded the “voice search” feature in their platform. It is also found that besides optimizing on-site optimization, many times, webmaster fails to list sites for specific keywords. In such cases, off-site SEO compensates for the loss. The magic words “personalized and relevant” is applicable for Off-site SEO. Buying links and presenting your website as an authority to Google or any search engine may be worthless. The modern off-page SEO should be focused entirely on the user’s intent and their preferences.
For an off-page SEO, if I present a handful of statistics, case studies and some interesting graphs with skyrocketing website traffic, you will indeed be convinced that off-page SEO is our niche. The next thing you will do is call us and ask - “Hey, can your SEO team rank me #1 on search engine within X amount of time and budget”. It is a good idea but hold on a second, Google algorithm changes faster than the trees shed their leaves in autumn. The irony is that an Off-page SEO is a long term and time-consuming process, while Google algorithm modification happens every next day. And if somebody promises you to rank you immediately with Off-page SEO, then you are indeed in trouble. You have to understand first the importance of Off-page SEO and see if it make sense to your business. It requires a great deal of planning to excel at Off-page SEO, and tell Google or any search engines that your website has a ranking factor. Most Effective Off-Page Techniques: Link building Social media optimization/marketing High-quality bookmarking When you talk about off-page SEO “backlinking” still rules the SERP. However, some people see backlinking pointless. Do you really need backlinks for off-page SEO Condition 1: If you are targeting a low competition keyword (when low-quality or weak web pages are ranking), you can rank without backlinks. Condition 2: If you are targeting a highly competitive and high search volume keyword, most of the time, you need lots of quality backlinks. Besides the above facts, the company should also tap on the market behavior and user’s perception. In 2020, the trajectory of Off-page optimization is going to incline towards enhancing the user’s experience. Google and other search engine have become smarter to filter websites on the user’s experience. Due to this reason, the Off-page SEO strategy that mostly relied on tactics as mentioned above has shifted towards delivering more personalized experience and backlinking the relevant websites (content). It is an ideal approach for companies to examine their product or service to the user’s intent first before implementing full-fledged off-page SEO strategies. It means building trust, maintaining the subject relevance, context of the post or page to user’s need. Let’s see how Off-page SEO helps in that direction. Importance of Off-Page SEO Social media mentions are like wildfire for brand promotion - it really works. Off-page optimization provides the leverage to use social media to build trust by connecting the right audience and the influencers. You can even pay Influencer for reviewing your product with the link. Off-page SEO enables you to compete with your competitors directly, it does not matter even if you are a start-up or some beginners Targeting local audience becomes much easier with off-site SEO. An individual can target local audience or customers by optimizing their Local SEO (include local citations and relevant backlinks to the post) One of the most significant advantages of off-site SEO is that it allows gaining the trust of customers their way. You can post URL and name on a high ranking review site. Unlike ordinary marketing strategies, you can conduct an audit for your Off-page SEO. It gives a clear view of your marketing strategies Off-page optimization is up for the latest trend, and the voice search is on the top of the list. The ability of Alexa to read out your Twitter feed could let you design tweet or brand mention that is easily detected by voice search. Not just twitter, but other social networks have also embedded the “voice search” feature in their platform. It is also found that besides optimizing on-site optimization, many times, webmaster fails to list sites for specific keywords. In such cases, off-site SEO compensates for the loss. The magic words “personalized and relevant” is applicable for Off-site SEO. Buying links and presenting your website as an authority to Google or any search engine may be worthless. The modern off-page SEO should be focused entirely on the user’s intent and their preferences.

For an off-page SEO, if I present a handful of statistics, case studies and some interesting graphs with skyrocketing website traffic, you will indeed be convinced that off-page SEO is our niche.

The next thing you will do is call us and ask - “Hey, can your SEO team rank me #1 on search engine within X amount of time and budget”.

It is a good idea but hold on a second, Google algorithm changes faster than the trees shed their leaves in autumn.

undefined

The irony is that an Off-page SEO is a long term and time-consuming process, while Google algorithm modification happens every next day. And if somebody promises you to rank you immediately with Off-page SEO, then you are indeed in trouble.

You have to understand first the importance of Off-page SEO and see if it make sense to your business.

It requires a great deal of planning to excel at Off-page SEO, and tell Google or any search engines that your website has a ranking factor.

Most Effective Off-Page Techniques:

  • Link building
  • Social media optimization/marketing
  • High-quality bookmarking

When you talk about off-page SEO “backlinking” still rules the SERP. However, some people see backlinking pointless.

Do you really need backlinks for off-page SEO

  • Condition 1: If you are targeting a low competition keyword (when low-quality or weak web pages are ranking), you can rank without backlinks.
  • Condition 2: If you are targeting a highly competitive and high search volume keyword, most of the time, you need lots of quality backlinks.

Besides the above facts, the company should also tap on the market behavior and user’s perception.

In 2020, the trajectory of Off-page optimization is going to incline towards enhancing the user’s experience. Google and other search engine have become smarter to filter websites on the user’s experience. Due to this reason, the Off-page SEO strategy that mostly relied on tactics as mentioned above has shifted towards delivering more personalized experience and backlinking the relevant websites (content).

It is an ideal approach for companies to examine their product or service to the user’s intent first before implementing full-fledged off-page SEO strategies. It means building trust, maintaining the subject relevance, context of the post or page to user’s need.

Let’s see how Off-page SEO helps in that direction.

Importance of Off-Page SEO

  • Social media mentions are like wildfire for brand promotion - it really works. Off-page optimization provides the leverage to use social media to build trust by connecting the right audience and the influencers. You can even pay Influencer for reviewing your product with the link.
  • Off-page SEO enables you to compete with your competitors directly, it does not matter even if you are a start-up or some beginners
  • Targeting local audience becomes much easier with off-site SEO. An individual can target local audience or customers by optimizing their Local SEO (include local citations and relevant backlinks to the post)
  • One of the most significant advantages of off-site SEO is that it allows gaining the trust of customers their way. You can post URL and name on a high ranking review site.
  • Unlike ordinary marketing strategies, you can conduct an audit for your Off-page SEO. It gives a clear view of your marketing strategies
  • Off-page optimization is up for the latest trend, and the voice search is on the top of the list. The ability of Alexa to read out your Twitter feed could let you design tweet or brand mention that is easily detected by voice search. Not just twitter, but other social networks have also embedded the “voice search” feature in their platform.
  • It is also found that besides optimizing on-site optimization, many times, webmaster fails to list sites for specific keywords. In such cases, off-site SEO compensates for the loss.

The magic words “personalized and relevant” is applicable for Off-site SEO. Buying links and presenting your website as an authority to Google or any search engine may be worthless. The modern off-page SEO should be focused entirely on the user’s intent and their preferences.

There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines. At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO. In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on. (Source: adelseo.com.au) On-page SEO techniques 1) Keyword Analysis (long-tail keywords, competitor keyword analysis) Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis. ( Source:Moz.com) Besides the main keyword analysis, the analysis should also be done for long-tail keywords Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP. The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords. 2) Keyword placement How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords. ( Source: blog.defactosoftware.com) Keyword in the title tag Keyword in the H1 tag Keyword in the permalink (URL) Keyword in the first paragraph Keyword in the image alt tag Use LSI keywords in the body Use LSI keywords in H2 or H3 Keyword in the blog title 3) Title tags A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text). From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords. ( Source: digitalmarketing.poetry.blog) ( Image source: powerdigitalmarketing.com) 4) Meta description Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it. (source: reliablesoft.net) 5) Alt tags From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit. (Source:moz.com) 6) Page loading speed In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results. ( source: section.io/blog) 7) Keyword density: The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is no ideal % for keyword density; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals. 8) Robot.txt file: The robots.txt file tells web crawlers and robots which URLs they should not visit on your website. This is essential to help them avoid crawling low-quality pages, or getting stuck in crawlers traps where they crawl irrelevant pages. Though robot.txt file has the advantage, few things you have to be careful while using the Robot.txt file. Be careful while blocking or redirecting Javascript/CSS with robot.txt file as the search engine may see this as a cloaking attempt, and it may affect your page ranking. Next, set your crawling rules wisely. For instance, you don’t want search engines to crawl and index pages, but you may want social networks to be able to access those pages. Also, using the robots.txt to block an entire staging site isn’t best practice. The image below shows what the Robot.txt file looks like. ( source: moz.com) 9) Internal linking Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain. ( Image source: thetophints.com) 10) Schema mark-up It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on. (Image source: searchengineland.com) 11) Insert keywords to website Url or Permalink An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable. (source: neilpatel.com)
There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines. At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO. In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on. (Source: adelseo.com.au) On-page SEO techniques 1) Keyword Analysis (long-tail keywords, competitor keyword analysis) Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis. ( Source:Moz.com) Besides the main keyword analysis, the analysis should also be done for long-tail keywords Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP. The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords. 2) Keyword placement How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords. ( Source: blog.defactosoftware.com) Keyword in the title tag Keyword in the H1 tag Keyword in the permalink (URL) Keyword in the first paragraph Keyword in the image alt tag Use LSI keywords in the body Use LSI keywords in H2 or H3 Keyword in the blog title 3) Title tags A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text). From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords. ( Source: digitalmarketing.poetry.blog) ( Image source: powerdigitalmarketing.com) 4) Meta description Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it. (source: reliablesoft.net) 5) Alt tags From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit. (Source:moz.com) 6) Page loading speed In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results. ( source: section.io/blog) 7) Keyword density: The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is no ideal % for keyword density; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals. 8) Robot.txt file: The robots.txt file tells web crawlers and robots which URLs they should not visit on your website. This is essential to help them avoid crawling low-quality pages, or getting stuck in crawlers traps where they crawl irrelevant pages. Though robot.txt file has the advantage, few things you have to be careful while using the Robot.txt file. Be careful while blocking or redirecting Javascript/CSS with robot.txt file as the search engine may see this as a cloaking attempt, and it may affect your page ranking. Next, set your crawling rules wisely. For instance, you don’t want search engines to crawl and index pages, but you may want social networks to be able to access those pages. Also, using the robots.txt to block an entire staging site isn’t best practice. The image below shows what the Robot.txt file looks like. ( source: moz.com) 9) Internal linking Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain. ( Image source: thetophints.com) 10) Schema mark-up It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on. (Image source: searchengineland.com) 11) Insert keywords to website Url or Permalink An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable. (source: neilpatel.com)

There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines.

At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO.

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In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on.

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(Source: adelseo.com.au)

On-page SEO techniques

1) Keyword Analysis (long-tail keywords, competitor keyword analysis)

Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis.

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( Source:Moz.com)

  • Besides the main keyword analysis, the analysis should also be done for long-tail keywords
  • Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP.
  • The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords.

2) Keyword placement

How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords.

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( Source: blog.defactosoftware.com)

  • Keyword in the title tag
  • Keyword in the H1 tag
  • Keyword in the permalink (URL)
  • Keyword in the first paragraph
  • Keyword in the image alt tag
  • Use LSI keywords in the body
  • Use LSI keywords in H2 or H3
  • Keyword in the blog title

3) Title tags

A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text).

From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords.

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( Source: digitalmarketing.poetry.blog)

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( Image source: powerdigitalmarketing.com)

4) Meta description

Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it.

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(source: reliablesoft.net)

5) Alt tags

From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit.

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(Source:moz.com)

6) Page loading speed

In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results.

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( source: section.io/blog)

7) Keyword density:

The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is no ideal % for keyword density; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals.

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8) Robot.txt file:

The robots.txt file tells web crawlers and robots which URLs they should not visit on your website. This is essential to help them avoid crawling low-quality pages, or getting stuck in crawlers traps where they crawl irrelevant pages. Though robot.txt file has the advantage, few things you have to be careful while using the Robot.txt file. Be careful while blocking or redirecting Javascript/CSS with robot.txt file as the search engine may see this as a cloaking attempt, and it may affect your page ranking. Next, set your crawling rules wisely. For instance, you don’t want search engines to crawl and index pages, but you may want social networks to be able to access those pages. Also, using the robots.txt to block an entire staging site isn’t best practice. The image below shows what the Robot.txt file looks like.

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( source: moz.com)

9) Internal linking

Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain.

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( Image source: thetophints.com)

10) Schema mark-up

It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on.

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(Image source: searchengineland.com)

11) Insert keywords to website Url or Permalink

An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable.

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(source: neilpatel.com)

Every SEO strategy focuses on obtaining higher search engine rankings. A website is designed and developed in a way, it is compatible to Google’s secret algorithm, and this is what SEO is all about. Basically, two categories are responsible for ranking your website on search engines: On-Page SEO Factors Off-Page SEO Factors Before you actually move into external marketing and promotion of your web product, you have to make it internally fit for the market. Similarly, you have to initially work over the structure of your website and make it a complete package before it is actually launched in the market. That perfect structure makes sense when you implement all on-page factors to build or modify your site or when you make it search engine-friendly. Here are the points on which you should stress over to get an SEO-friendly website: · Best designs to enhance the user experience. · Web-page content optimization for search engines and users. · Creation of SEO-friendly URLs, titles, and descriptions. · Thoroughly testing its performance and making amendments like broken links and pages. What exactly On-Page SEO is? On-Page SEO refers to optimizing your web-pages, improving its search engine ranking, and earning organic traffic using some technical practices. In addition to publishing high-quality, relevant, and original content, your website should have appropriate headlines, images, and HTML tags. It seems you are making your website to get a high level of authoritativeness, trustworthiness, and expertise. Now, let us have a detailed review of On-Page SEO factors to know how they can help you in making your site compatible to search engines. 1. Robot accessibility and page indexation of your website is the foundation of technical SEO. The crawling and indexing of your web pages into databases to display the most relevant results to the users. 2. The architecture of the website and structure of web pages should be clear and logical. 3. The website should be linked to high-quality external resources. 4. Page loading should be faster on all devices, and it should be mobile-friendly as well. 5. The website should be secured as per HTTPS and have an SSL certificate. 6. URLs should be user-friendly and straightforward. Short URLs are the user’s favourite. 7. The page content should target specific search intent. 8. Keyword and image optimization, i.e., relevant keywords and images, should be used in appropriate places on the website. 9. The text should be well-optimized, readable, and UX-friendly. 10. ‘Title Tag’ and ‘Meta Description’ should be optimized for a better click-through rate. Use H1-H6 as semantic tags. The title should be up to 0-72 characters, and Meta Description can be up to 0-172 characters, as per the new algorithm from Google. If you have already finalized your SEO plan, you can implement the above-given changes on your website and establish an excellent website ready to move around the search engines for the organic searches. Always remember, SEO is not a one-time deal. It will improve day-by-day. So, keep improving the technical health of your website before starting with off-page SEO and other promotional ventures for your business.
Every SEO strategy focuses on obtaining higher search engine rankings. A website is designed and developed in a way, it is compatible to Google’s secret algorithm, and this is what SEO is all about. Basically, two categories are responsible for ranking your website on search engines: On-Page SEO Factors Off-Page SEO Factors Before you actually move into external marketing and promotion of your web product, you have to make it internally fit for the market. Similarly, you have to initially work over the structure of your website and make it a complete package before it is actually launched in the market. That perfect structure makes sense when you implement all on-page factors to build or modify your site or when you make it search engine-friendly. Here are the points on which you should stress over to get an SEO-friendly website: · Best designs to enhance the user experience. · Web-page content optimization for search engines and users. · Creation of SEO-friendly URLs, titles, and descriptions. · Thoroughly testing its performance and making amendments like broken links and pages. What exactly On-Page SEO is? On-Page SEO refers to optimizing your web-pages, improving its search engine ranking, and earning organic traffic using some technical practices. In addition to publishing high-quality, relevant, and original content, your website should have appropriate headlines, images, and HTML tags. It seems you are making your website to get a high level of authoritativeness, trustworthiness, and expertise. Now, let us have a detailed review of On-Page SEO factors to know how they can help you in making your site compatible to search engines. 1. Robot accessibility and page indexation of your website is the foundation of technical SEO. The crawling and indexing of your web pages into databases to display the most relevant results to the users. 2. The architecture of the website and structure of web pages should be clear and logical. 3. The website should be linked to high-quality external resources. 4. Page loading should be faster on all devices, and it should be mobile-friendly as well. 5. The website should be secured as per HTTPS and have an SSL certificate. 6. URLs should be user-friendly and straightforward. Short URLs are the user’s favourite. 7. The page content should target specific search intent. 8. Keyword and image optimization, i.e., relevant keywords and images, should be used in appropriate places on the website. 9. The text should be well-optimized, readable, and UX-friendly. 10. ‘Title Tag’ and ‘Meta Description’ should be optimized for a better click-through rate. Use H1-H6 as semantic tags. The title should be up to 0-72 characters, and Meta Description can be up to 0-172 characters, as per the new algorithm from Google. If you have already finalized your SEO plan, you can implement the above-given changes on your website and establish an excellent website ready to move around the search engines for the organic searches. Always remember, SEO is not a one-time deal. It will improve day-by-day. So, keep improving the technical health of your website before starting with off-page SEO and other promotional ventures for your business.
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Every SEO strategy focuses on obtaining higher search engine rankings. A website is designed and developed in a way, it is compatible to Google’s secret algorithm, and this is what SEO is all about. Basically, two categories are responsible for ranking your website on search engines:

On-Page SEO Factors

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Off-Page SEO Factors

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Before you actually move into external marketing and promotion of your web product, you have to make it internally fit for the market. Similarly, you have to initially work over the structure of your website and make it a complete package before it is actually launched in the market. That perfect structure makes sense when you implement all on-page factors to build or modify your site or when you make it search engine-friendly.

Here are the points on which you should stress over to get an SEO-friendly website:

· Best designs to enhance the user experience.

· Web-page content optimization for search engines and users.

· Creation of SEO-friendly URLs, titles, and descriptions.

· Thoroughly testing its performance and making amendments like broken links and pages.

What exactly On-Page SEO is?

On-Page SEO refers to optimizing your web-pages, improving its search engine ranking, and earning organic traffic using some technical practices. In addition to publishing high-quality, relevant, and original content, your website should have appropriate headlines, images, and HTML tags. It seems you are making your website to get a high level of authoritativeness, trustworthiness, and expertise.

Now, let us have a detailed review of On-Page SEO factors to know how they can help you in making your site compatible to search engines.

1. Robot accessibility and page indexation of your website is the foundation of technical SEO. The crawling and indexing of your web pages into databases to display the most relevant results to the users.

2. The architecture of the website and structure of web pages should be clear and logical.

3. The website should be linked to high-quality external resources.

4. Page loading should be faster on all devices, and it should be mobile-friendly as well.

5. The website should be secured as per HTTPS and have an SSL certificate.

6. URLs should be user-friendly and straightforward. Short URLs are the user’s favourite.

7. The page content should target specific search intent.

8. Keyword and image optimization, i.e., relevant keywords and images, should be used in appropriate places on the website.

9. The text should be well-optimized, readable, and UX-friendly.

10. ‘Title Tag’ and ‘Meta Description’ should be optimized for a better click-through rate. Use H1-H6 as semantic tags. The title should be up to 0-72 characters, and Meta Description can be up to 0-172 characters, as per the new algorithm from Google.

If you have already finalized your SEO plan, you can implement the above-given changes on your website and establish an excellent website ready to move around the search engines for the organic searches.

Always remember, SEO is not a one-time deal. It will improve day-by-day. So, keep improving the technical health of your website before starting with off-page SEO and other promotional ventures for your business.

SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.  The fundamental difference between the traffic generated from both of these is:  To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.  Rank in Search Results:  The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.  This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page.  For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.  The picture above depicts that PPC Ads can be found above the organic results.  Cost:  As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.  For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.  The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:   Keyword Competition Quality Score  Number of advertisers who are targeting the same keyword   The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.  The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.  Traffic potential:  The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion:  It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.  Easy Usage:  So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.  To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion:  So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.  The fundamental difference between the traffic generated from both of these is:  To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.  Rank in Search Results:  The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.  This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page.  For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.  The picture above depicts that PPC Ads can be found above the organic results.  Cost:  As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.  For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.  The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:   Keyword Competition Quality Score  Number of advertisers who are targeting the same keyword   The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.  The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.  Traffic potential:  The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion:  It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.  Easy Usage:  So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.  To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion:  So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.

SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid. 

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The fundamental difference between the traffic generated from both of these is: 

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To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use. 

Rank in Search Results: 

The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more. 

This position is generally on top or below the organic search results.

Organic results are only visible in the middle of the page. 

For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO. 

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The picture above depicts that PPC Ads can be found above the organic results. 

Cost: 

As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page. 

For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic. 

The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:  

  • Keyword Competition
  • Quality Score 
  • Number of advertisers who are targeting the same keyword  

The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target. 

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The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword. 

Traffic potential: 

The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords.

Conversion: 

It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products. 

Easy Usage: 

So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience. 

To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above.

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Conclusion: 

So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.

For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants. While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO. They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert. Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits. Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service. For your startups’ SEO, you will have two scenarios. Scenario 1: Hire an SEO consultant OR Scenario 2: You will do it by yourself following the sound SEO practices Scenario 1: Hire an SEO consultant If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them. ( Image source: wpaisle.com) May I have a list of past and current clients? What is your plan or strategy to improve my search engine rankings? How will we communicate, and how often? Do you adhere to search engines’ webmaster guidelines? What SEO tools do you use? What are the odds my website will rank number one on Google, Yahoo, and Bing? Are you experienced in improving local search results? How do you measure the success of your SEO campaigns? Scenario 2: SEO done by the in-house SEO team Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets. ( Image source: seo-hacker.net) Best SEO resources for startups SEO Blogs There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat. Search Engine Journal Search Engine Land The Moz blog SEMrush blog Backlinko Neil Patel’s blog Yoast SEO blog The SEM Post Mangools blog Free SEO Tools Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups. Ahrefs’ Backlink Checker and SEO toolbar Moz Link Explorer Yoast SEO SERP Robot Google PageSpeed Insights XML Sitemaps Browseo SEO Site Checkup Robots.txt Generator Keywordtool.io Keyword Sheeter Free SEO Tutorials SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones. However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not. SEMrush Academy-SEO courses Moz.com- one hour guide to SEO Udemy.com - SEO tutorials for beginners Yoast.com- free SEO training for beginners Hubspot academy- SEO Training Course Google webmaster youtube channel Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice. If you are looking to connect with SEO experts on social media here is the list. Rand Fishkin – Founder of Moz Barry Schwartz – Founder of Search Engine Roundtable Aleyda Solis – International SEO Consultant Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics Jon Cooper – Expert Link Builder Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks Matt Cutts – Former head of the Webspam team at Google By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.
For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants. While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO. They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert. Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits. Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service. For your startups’ SEO, you will have two scenarios. Scenario 1: Hire an SEO consultant OR Scenario 2: You will do it by yourself following the sound SEO practices Scenario 1: Hire an SEO consultant If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them. ( Image source: wpaisle.com) May I have a list of past and current clients? What is your plan or strategy to improve my search engine rankings? How will we communicate, and how often? Do you adhere to search engines’ webmaster guidelines? What SEO tools do you use? What are the odds my website will rank number one on Google, Yahoo, and Bing? Are you experienced in improving local search results? How do you measure the success of your SEO campaigns? Scenario 2: SEO done by the in-house SEO team Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets. ( Image source: seo-hacker.net) Best SEO resources for startups SEO Blogs There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat. Search Engine Journal Search Engine Land The Moz blog SEMrush blog Backlinko Neil Patel’s blog Yoast SEO blog The SEM Post Mangools blog Free SEO Tools Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups. Ahrefs’ Backlink Checker and SEO toolbar Moz Link Explorer Yoast SEO SERP Robot Google PageSpeed Insights XML Sitemaps Browseo SEO Site Checkup Robots.txt Generator Keywordtool.io Keyword Sheeter Free SEO Tutorials SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones. However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not. SEMrush Academy-SEO courses Moz.com- one hour guide to SEO Udemy.com - SEO tutorials for beginners Yoast.com- free SEO training for beginners Hubspot academy- SEO Training Course Google webmaster youtube channel Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice. If you are looking to connect with SEO experts on social media here is the list. Rand Fishkin – Founder of Moz Barry Schwartz – Founder of Search Engine Roundtable Aleyda Solis – International SEO Consultant Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics Jon Cooper – Expert Link Builder Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks Matt Cutts – Former head of the Webspam team at Google By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.

For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants.

While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO.

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They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert.

Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits.

Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service.

For your startups’ SEO, you will have two scenarios.

  • Scenario 1: Hire an SEO consultant OR
  • Scenario 2: You will do it by yourself following the sound SEO practices

Scenario 1: Hire an SEO consultant

If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them.

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( Image source: wpaisle.com)

  1. May I have a list of past and current clients?
  2. What is your plan or strategy to improve my search engine rankings?
  3. How will we communicate, and how often?
  4. Do you adhere to search engines’ webmaster guidelines?
  5. What SEO tools do you use?
  6. What are the odds my website will rank number one on Google, Yahoo, and Bing?
  7. Are you experienced in improving local search results?
  8. How do you measure the success of your SEO campaigns?

Scenario 2: SEO done by the in-house SEO team

Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets.

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( Image source: seo-hacker.net)

Best SEO resources for startups

SEO Blogs

There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat.

  • Search Engine Journal
  • Search Engine Land
  • The Moz blog
  • SEMrush blog
  • Backlinko
  • Neil Patel’s blog
  • Yoast SEO blog
  • The SEM Post
  • Mangools blog

Free SEO Tools

Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups.

  • Ahrefs’ Backlink Checker and SEO toolbar
  • Moz Link Explorer
  • Yoast SEO
  • SERP Robot
  • Google PageSpeed Insights
  • XML Sitemaps
  • Browseo
  • SEO Site Checkup
  • Robots.txt Generator
  • Keywordtool.io
  • Keyword Sheeter

Free SEO Tutorials

SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones.

However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not.

  • SEMrush Academy-SEO courses
  • Moz.com- one hour guide to SEO
  • Udemy.com - SEO tutorials for beginners
  • Yoast.com- free SEO training for beginners
  • Hubspot academy- SEO Training Course
  • Google webmaster youtube channel

Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice.

If you are looking to connect with SEO experts on social media here is the list.

  • Rand Fishkin – Founder of Moz
  • Barry Schwartz – Founder of Search Engine Roundtable
  • Aleyda Solis – International SEO Consultant
  • Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land
  • Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics
  • Jon Cooper – Expert Link Builder
  • Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks
  • Matt Cutts – Former head of the Webspam team at Google

By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.

I have experience using the following SEO audit tools over several years:  1) Hubspot’s Website Grader:  It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects:  SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO.  Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times.  Mobile Readiness: Report on mobile-friendliness and responsiveness  Security: Several required security check to ensure user safety and privacy  2) Woorank:  Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact.  3) Ahrefs:  Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools:  Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords.  Content Explorer: allows you to find and compare content on high traffic keywords.  Site Explorer: focus on your website and provides detailed analytics across the SEO checklist.  4) Google Webmaster Tools:  Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool:  https://neilpatel.com/blog/beginners-guide-to-google-webmaster-tools/  I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies
I have experience using the following SEO audit tools over several years:  1) Hubspot’s Website Grader:  It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects:  SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO.  Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times.  Mobile Readiness: Report on mobile-friendliness and responsiveness  Security: Several required security check to ensure user safety and privacy  2) Woorank:  Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact.  3) Ahrefs:  Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools:  Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords.  Content Explorer: allows you to find and compare content on high traffic keywords.  Site Explorer: focus on your website and provides detailed analytics across the SEO checklist.  4) Google Webmaster Tools:  Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool:  https://neilpatel.com/blog/beginners-guide-to-google-webmaster-tools/  I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies

I have experience using the following SEO audit tools over several years: 

1) Hubspot’s Website Grader

It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects: 

SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO. 

Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times. 

Mobile Readiness: Report on mobile-friendliness and responsiveness 

Security: Several required security check to ensure user safety and privacy 

2) Woorank

Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact. 

3) Ahrefs

Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools: 

Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords. 

Content Explorer: allows you to find and compare content on high traffic keywords. 

Site Explorer: focus on your website and provides detailed analytics across the SEO checklist. 

4) Google Webmaster Tools: 

Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool: 

https://neilpatel.com/blog/beginners-guide-to-google-webmaster-tools/ 

I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies

On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page. The following techniques should be used while starting on-page SEO: 1.Publish High-Quality Content High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO. The following content can be considered as High-Quality content: Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more. Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site. Text Elements Content: Try to add a text description to your image or videos to describe them in detail. Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them. Researched Content: Take proper time in carrying out your research and then provide the information to the users Long Content: It is marked that long articles get higher rankings than short articles. Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view. 2. Enhance Page Titles and Meta Descriptions Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page. How to Optimize Page Title? Include keywords at the beginning of your page title. Write brief and vivid titles. If relevant, add numbers. Do not mention your domain in the title. How to Optimize Meta Descriptions? Do not include auto-generated descriptions. Include your target keyword in the description. 3. Optimize Page Content Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords. You need to follow a simple process for keyword research: Examine your keywords and form a set of those with similar topics and interests. Search with those keywords on search engines. Analyze the top ranking articles on SERPs. After the evaluation of such keywords, identify the type and format of the content. Focus on some crucial characteristics of ranking pages such as: Is the size of the image- or video large? Is the content lengthy or short? Is the content formatted adequately in lists, bullets, or paragraphs? Always ensure that you are offering unique value to make your page better than the other pages that are currently ranking for your keyword. 4. Headings and Content Formatting A page needs to be formatted appropriately with headings and subheadings. H1 Tag Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag. H2, H3 tags The following things should be focused on while using H2, H3 tags: Include more than one word for a heading, making it exciting and useful for users who like to skim read an article. Use headings <h1>, <h2> and then <h3>, <h4> and so on hierarchically. Utilize subheadings for related keywords in your content. Content Formatting Include bold, underline, or italics to highlight the essential parts of a page. Pay attention to the size of the font. Divide the text into small paragraphs. Apply enough spacing between the paragraphs. Create sections using CSS that break the text into smaller, manageable parts. 5. Multimedia Elements Images and multimedia elements make a page exciting and easy to understand. Many times, the multimedia elements add to the loading speed of a page. You can follow these steps for SEO optimizing images: Always include original images. Try to optimize the images in as small size as possible. Use an ALT tag as it helps search engines understand the purpose of the image. Use filenames that provide detailed information about the image. Make use of Content Delivery Network - This network reduces the page loading time if there are multiple images on a single page. 6. URL optimization URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts. URL Optimization A permanent link is the unique URL of every page. It is considered that the URL should be less than 255 characters and use hyphens to ‘-‘ separate various parts. The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs. URL Structure The structure of the URL should describe the original structure of a website. You can follow these best practices for optimizing your URL structure: Include a Categories Tab, which helps users and search engines to identify what they require quickly. Include a Breadcrumb menu that enables users to navigate your website in a structured format as they always know where they are and how far from the home page. 7. Internal Links Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site. 8. External Links External links are the links created by linking to other high-quality websites. 9. Page Loading Speed Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions. Avoid The Following Black-Hat SEO Tactics: Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative. I’m listing below some low-value tactics you should avoid while designing search engine optimized content. Thin Content There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword. Duplicate Content The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value. Cloaking Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience. Keyword Stuffing Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion. Auto-Generated Content Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content. If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword. I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.
On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page. The following techniques should be used while starting on-page SEO: 1.Publish High-Quality Content High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO. The following content can be considered as High-Quality content: Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more. Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site. Text Elements Content: Try to add a text description to your image or videos to describe them in detail. Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them. Researched Content: Take proper time in carrying out your research and then provide the information to the users Long Content: It is marked that long articles get higher rankings than short articles. Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view. 2. Enhance Page Titles and Meta Descriptions Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page. How to Optimize Page Title? Include keywords at the beginning of your page title. Write brief and vivid titles. If relevant, add numbers. Do not mention your domain in the title. How to Optimize Meta Descriptions? Do not include auto-generated descriptions. Include your target keyword in the description. 3. Optimize Page Content Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords. You need to follow a simple process for keyword research: Examine your keywords and form a set of those with similar topics and interests. Search with those keywords on search engines. Analyze the top ranking articles on SERPs. After the evaluation of such keywords, identify the type and format of the content. Focus on some crucial characteristics of ranking pages such as: Is the size of the image- or video large? Is the content lengthy or short? Is the content formatted adequately in lists, bullets, or paragraphs? Always ensure that you are offering unique value to make your page better than the other pages that are currently ranking for your keyword. 4. Headings and Content Formatting A page needs to be formatted appropriately with headings and subheadings. H1 Tag Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag. H2, H3 tags The following things should be focused on while using H2, H3 tags: Include more than one word for a heading, making it exciting and useful for users who like to skim read an article. Use headings <h1>, <h2> and then <h3>, <h4> and so on hierarchically. Utilize subheadings for related keywords in your content. Content Formatting Include bold, underline, or italics to highlight the essential parts of a page. Pay attention to the size of the font. Divide the text into small paragraphs. Apply enough spacing between the paragraphs. Create sections using CSS that break the text into smaller, manageable parts. 5. Multimedia Elements Images and multimedia elements make a page exciting and easy to understand. Many times, the multimedia elements add to the loading speed of a page. You can follow these steps for SEO optimizing images: Always include original images. Try to optimize the images in as small size as possible. Use an ALT tag as it helps search engines understand the purpose of the image. Use filenames that provide detailed information about the image. Make use of Content Delivery Network - This network reduces the page loading time if there are multiple images on a single page. 6. URL optimization URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts. URL Optimization A permanent link is the unique URL of every page. It is considered that the URL should be less than 255 characters and use hyphens to ‘-‘ separate various parts. The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs. URL Structure The structure of the URL should describe the original structure of a website. You can follow these best practices for optimizing your URL structure: Include a Categories Tab, which helps users and search engines to identify what they require quickly. Include a Breadcrumb menu that enables users to navigate your website in a structured format as they always know where they are and how far from the home page. 7. Internal Links Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site. 8. External Links External links are the links created by linking to other high-quality websites. 9. Page Loading Speed Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions. Avoid The Following Black-Hat SEO Tactics: Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative. I’m listing below some low-value tactics you should avoid while designing search engine optimized content. Thin Content There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword. Duplicate Content The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value. Cloaking Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience. Keyword Stuffing Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion. Auto-Generated Content Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content. If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword. I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.

On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page.

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The following techniques should be used while starting on-page SEO:

1.Publish High-Quality Content

High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO.

The following content can be considered as High-Quality content:

Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more.

Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site.

Text Elements Content: Try to add a text description to your image or videos to describe them in detail.

Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them.

Researched Content: Take proper time in carrying out your research and then provide the information to the users

Long Content: It is marked that long articles get higher rankings than short articles.

Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view.

2. Enhance Page Titles and Meta Descriptions

Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page.

How to Optimize Page Title?

  • Include keywords at the beginning of your page title.
  • Write brief and vivid titles.
  • If relevant, add numbers.
  • Do not mention your domain in the title.

How to Optimize Meta Descriptions?

  • Do not include auto-generated descriptions.
  • Include your target keyword in the description.

3. Optimize Page Content

Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords.

You need to follow a simple process for keyword research:

  • Examine your keywords and form a set of those with similar topics and interests.
  • Search with those keywords on search engines. Analyze the top ranking articles on SERPs. After the evaluation of such keywords, identify the type and format of the content. Focus on some crucial characteristics of ranking pages such as:
  1. Is the size of the image- or video large?
  2. Is the content lengthy or short?
  3. Is the content formatted adequately in lists, bullets, or paragraphs?
  • Always ensure that you are offering unique value to make your page better than the other pages that are currently ranking for your keyword.

4. Headings and Content Formatting

A page needs to be formatted appropriately with headings and subheadings.

H1 Tag

Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag.

H2, H3 tags

The following things should be focused on while using H2, H3 tags:

  • Include more than one word for a heading, making it exciting and useful for users who like to skim read an article.
  • Use headings <h1>, <h2> and then <h3>, <h4> and so on hierarchically.
  • Utilize subheadings for related keywords in your content.

Content Formatting

  • Include bold, underline, or italics to highlight the essential parts of a page.
  • Pay attention to the size of the font.
  • Divide the text into small paragraphs.
  • Apply enough spacing between the paragraphs.
  • Create sections using CSS that break the text into smaller, manageable parts.

5. Multimedia Elements

Images and multimedia elements make a page exciting and easy to understand.

Many times, the multimedia elements add to the loading speed of a page.

You can follow these steps for SEO optimizing images:

  • Always include original images.
  • Try to optimize the images in as small size as possible.
  • Use an ALT tag as it helps search engines understand the purpose of the image.
  • Use filenames that provide detailed information about the image.
  • Make use of Content Delivery Network - This network reduces the page loading time if there are multiple images on a single page.

6. URL optimization

URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts.

URL Optimization

A permanent link is the unique URL of every page. It is considered that the URL

should be less than 255 characters and use hyphens to ‘-‘ separate various parts.

The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs.

URL Structure

The structure of the URL should describe the original structure of a website.

You can follow these best practices for optimizing your URL structure:

  • Include a Categories Tab, which helps users and search engines to identify what they require quickly.
  • Include a Breadcrumb menu that enables users to navigate your website in a structured format as they always know where they are and how far from the home page.

7. Internal Links

Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site.

8. External Links

External links are the links created by linking to other high-quality websites.

9. Page Loading Speed

Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions.

Avoid The Following Black-Hat SEO Tactics:

Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative.

I’m listing below some low-value tactics you should avoid while designing search engine optimized content.

  • Thin Content

There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword.

  • Duplicate Content

The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value.

  • Cloaking

Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience.

  • Keyword Stuffing

Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion.

  • Auto-Generated Content

Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content.

If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword.

I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.

Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms. WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination. It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site. 1) Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.” Price: Free/ Premium Yoast features: User-friendly interface Page Analysis Internal linking suggestions Readability check Meta and link elements XML sitemaps Social integration Multi-site compatibility Breadcrumbs Create better content 2) "All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations. Price: Free/ Premium All in One SEO Pack features XML Sitemap support Google Accelerated Mobile Pages (AMP) support Notifies search engines automatically about changes to your site Generates META tags automatically Video sitemaps e-Commerce SEO Optimizes titles automatically for search engines Advanced Canonical URLs Schema.org Markup 3) Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets. Price: Free/ Premium(under development) Rank Math features Data Import Integrated LSI keyword tool Overlay icons on social images Inbuilt 404 monitoring and redirection Rich snippet and open graph An inbuilt SEO audit tool Clean UI with a modular design Role management system Advanced Redirection Manager Supports advanced analytic tools 4) Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard. Price: Premium Features Automatic smart linking Dynamic spider/crawler control XML sitemap generator Readability scoring Over-optimization checking (e.g., overstuffing, irrelevant keywords) Support for Dublin Core and Schema markup Multiple keywords analysis Semantic analytics ( checks whether the content is semantically related to your keywords) 301 URL redirect 5) Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images. Price: Free/ Premium Features Quickly identifies any link that doesn’t work Stop search engines from following broken links Efficient in locating links in website pages, posts, comments, and even custom fields User can use the option to change the appearance of broken links in posts 6) It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features. Price: Free/ Premium Features It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on Content analysis with unlimited keywords Automatically set the image Title / Alt / Caption / Description Creates custom XML and HTML sitemaps for search engines Mark up your content with structured data 404 Monitoring 7) When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs. Price: Premium Features Add nofollow attribute The enhanced content parsing algorithm Advanced automatic interlinking options Link cloaking and redirections Built-in Caching Automatically interlink blog content Process RSS feeds 8) A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to Google, a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images. Price: Premium Features: Support various images- featured Images, custom post type images, woocommerce product Use “alt” and “title tags” to images based on custom rules
Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms. WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination. It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site. 1) Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.” Price: Free/ Premium Yoast features: User-friendly interface Page Analysis Internal linking suggestions Readability check Meta and link elements XML sitemaps Social integration Multi-site compatibility Breadcrumbs Create better content 2) "All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations. Price: Free/ Premium All in One SEO Pack features XML Sitemap support Google Accelerated Mobile Pages (AMP) support Notifies search engines automatically about changes to your site Generates META tags automatically Video sitemaps e-Commerce SEO Optimizes titles automatically for search engines Advanced Canonical URLs Schema.org Markup 3) Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets. Price: Free/ Premium(under development) Rank Math features Data Import Integrated LSI keyword tool Overlay icons on social images Inbuilt 404 monitoring and redirection Rich snippet and open graph An inbuilt SEO audit tool Clean UI with a modular design Role management system Advanced Redirection Manager Supports advanced analytic tools 4) Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard. Price: Premium Features Automatic smart linking Dynamic spider/crawler control XML sitemap generator Readability scoring Over-optimization checking (e.g., overstuffing, irrelevant keywords) Support for Dublin Core and Schema markup Multiple keywords analysis Semantic analytics ( checks whether the content is semantically related to your keywords) 301 URL redirect 5) Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images. Price: Free/ Premium Features Quickly identifies any link that doesn’t work Stop search engines from following broken links Efficient in locating links in website pages, posts, comments, and even custom fields User can use the option to change the appearance of broken links in posts 6) It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features. Price: Free/ Premium Features It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on Content analysis with unlimited keywords Automatically set the image Title / Alt / Caption / Description Creates custom XML and HTML sitemaps for search engines Mark up your content with structured data 404 Monitoring 7) When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs. Price: Premium Features Add nofollow attribute The enhanced content parsing algorithm Advanced automatic interlinking options Link cloaking and redirections Built-in Caching Automatically interlink blog content Process RSS feeds 8) A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to Google, a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images. Price: Premium Features: Support various images- featured Images, custom post type images, woocommerce product Use “alt” and “title tags” to images based on custom rules

Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms.

WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination.

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It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site.

1)

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Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.

Price: Free/ Premium

Yoast features:

  • User-friendly interface
  • Page Analysis
  • Internal linking suggestions
  • Readability check
  • Meta and link elements
  • XML sitemaps
  • Social integration
  • Multi-site compatibility
  • Breadcrumbs
  • Create better content

2)

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"All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations.

Price: Free/ Premium

All in One SEO Pack features

  • XML Sitemap support
  • Google Accelerated Mobile Pages (AMP) support
  • Notifies search engines automatically about changes to your site
  • Generates META tags automatically
  • Video sitemaps
  • e-Commerce SEO
  • Optimizes titles automatically for search engines
  • Advanced Canonical URLs
  • Schema.org Markup

3)

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Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets.

Price: Free/ Premium(under development)

Rank Math features

  • Data Import
  • Integrated LSI keyword tool
  • Overlay icons on social images
  • Inbuilt 404 monitoring and redirection
  • Rich snippet and open graph
  • An inbuilt SEO audit tool
  • Clean UI with a modular design
  • Role management system
  • Advanced Redirection Manager
  • Supports advanced analytic tools

4)

undefined

Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard.

Price: Premium

Features

  • Automatic smart linking
  • Dynamic spider/crawler control
  • XML sitemap generator
  • Readability scoring
  • Over-optimization checking (e.g., overstuffing, irrelevant keywords)
  • Support for Dublin Core and Schema markup
  • Multiple keywords analysis
  • Semantic analytics ( checks whether the content is semantically related to your keywords)
  • 301 URL redirect

5)

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Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images.

Price: Free/ Premium

Features

  • Quickly identifies any link that doesn’t work
  • Stop search engines from following broken links
  • Efficient in locating links in website pages, posts, comments, and even custom fields
  • User can use the option to change the appearance of broken links in posts

6)

undefined

It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features.

Price: Free/ Premium

Features

  • It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on
  • Content analysis with unlimited keywords
  • Automatically set the image Title / Alt / Caption / Description
  • Creates custom XML and HTML sitemaps for search engines
  • Mark up your content with structured data
  • 404 Monitoring

7)

undefined

When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs.

Price: Premium

Features

  • Add nofollow attribute
  • The enhanced content parsing algorithm
  • Advanced automatic interlinking options
  • Link cloaking and redirections
  • Built-in Caching
  • Automatically interlink blog content
  • Process RSS feeds

8)

undefined

A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to Google, a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images.

Price: Premium

Features:

  • Support various images- featured Images, custom post type images, woocommerce product
  • Use “alt” and “title tags” to images based on custom rules
A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page.  If you're transferring a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place.  Why 301 redirect is used in SEO?  A 301 redirect is utilized to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL.  How to redirect a URL?  1. Implement the Code:  This is the first step to send your visitors and search engines to your original site from your new website.   Open a new document or a text editor.  In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/   2. Save and upload the file:  The next step is to save the original archive as .htaccess and upload it to your website.  Another codebase is used to redirect a URL to a non-URL.  3. Incorporate the www code:  Next go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain.  4. Save this file:  For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess.  Why Do Enterprises Need to Set Up a 301 Redirect?   To maximize domain authority by associating standard web conventions with one URL.  To rename the website with a different URL.  To procure direct traffic to a website from other URLs owned by the same organization.  To provide quick fixes.  To track Ads.   What are the things to focus on while performing 301 redirect?  There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO.  Some of the most common mistakes that people make while doing a 301 redirect are:   It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results.  Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process.  If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.   It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain.  It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.   I have tried to cover all the vital aspects of a 301 redirect in one answer. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently. 
A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page.  If you're transferring a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place.  Why 301 redirect is used in SEO?  A 301 redirect is utilized to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL.  How to redirect a URL?  1. Implement the Code:  This is the first step to send your visitors and search engines to your original site from your new website.   Open a new document or a text editor.  In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/   2. Save and upload the file:  The next step is to save the original archive as .htaccess and upload it to your website.  Another codebase is used to redirect a URL to a non-URL.  3. Incorporate the www code:  Next go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain.  4. Save this file:  For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess.  Why Do Enterprises Need to Set Up a 301 Redirect?   To maximize domain authority by associating standard web conventions with one URL.  To rename the website with a different URL.  To procure direct traffic to a website from other URLs owned by the same organization.  To provide quick fixes.  To track Ads.   What are the things to focus on while performing 301 redirect?  There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO.  Some of the most common mistakes that people make while doing a 301 redirect are:   It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results.  Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process.  If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.   It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain.  It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.   I have tried to cover all the vital aspects of a 301 redirect in one answer. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently. 

A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page. 

If you're transferring a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place. 

undefined

Why 301 redirect is used in SEO? 

A 301 redirect is utilized to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL. 

How to redirect a URL? 

1. Implement the Code: 

This is the first step to send your visitors and search engines to your original site from your new website.  

  1. Open a new document or a text editor. 
  2. In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/  

2. Save and upload the file: 

The next step is to save the original archive as .htaccess and upload it to your website. 

Another codebase is used to redirect a URL to a non-URL. 

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3. Incorporate the www code: 

Next go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain. 

4. Save this file: 

For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess. 

undefined

Why Do Enterprises Need to Set Up a 301 Redirect?  

  • To maximize domain authority by associating standard web conventions with one URL. 
  • To rename the website with a different URL. 
  • To procure direct traffic to a website from other URLs owned by the same organization. 
  • To provide quick fixes. 
  • To track Ads.  

What are the things to focus on while performing 301 redirect? 

There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO. 

Some of the most common mistakes that people make while doing a 301 redirect are:  

  • It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results. 
  • Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process. 
  • If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.  
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  • It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain. 
  • It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.  

I have tried to cover all the vital aspects of a 301 redirect in one answer. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently. 

SEO tools essentially make strenuous work of SERP easy. Their appearance may not look like regular metal pliers or wrench you usually use to fix your domestic job. Still, the idea is the same- either work as a key solution to the problem or help improve the efficiency of the overall task. The objective of Search engine optimization (SEO) is to increase the quality and quantity of website traffic by enhancing the visibility of a website or a web page to users of a web search engine. For this, they rely on two techniques, On-site SEO and Off-site SEO. The tools are available for both, and they immensely help calibrate the SEO strategy for optimum results. Marshall McLuhan famously said, "We shape our tools. And then our tools shape us." The SEO tools possess the same affinity for the website owners, who want to rank higher on search engines. Here we will discuss some great tools for On-site SEO that SEO experts use them as per their requirements. Listing SEO tools are of paramount for SEO experts as it paves the path for the page ranking. But budget constraints and client requirements force them to be selective on their choice of tools. In that process, sometimes, they find themselves trapped between the long list of SEO tools and their features. A smart SEO expert knows what set of features he should optimize first and pick the tools accordingly. Here are some key features for choosing your best on-page SEO tools. Page load speed- Page speed is vital, both to users and to search engines. Get rid of the elements that slow down web-page speeds. There are tools that let you know which element of the website slows down your web-page loading speed. GTmetrix is one of them. Understand your user’s mindset- It is essential you understand how users interact with your website. Use tools that generate reports like- heatmaps, scroll-maps & click reports. This way, you can figure out which section is most visited by your users, and you can further make it user-friendly. Quality Content: A quality blog or post that is unique and relevant still has value. It means it should be valuable, accessible, and compelling for website visitors, and if it is not, then make one. To check your content on all those parameters, you can use Apollo insights. Also, improve your meta-description and headlines. Use keywords in Images: Images are essential in search engine optimization. You can use relevant keywords for your image optimization. Pick any tools mentioned above. Meaningful URL: Make your URL easily understood by search engines. Ensure you only use 2-4 words in URL, including the keyword. To select the best On-page SEO tool you can even check their reviews and ratings on forums or some review sites. Also, pick the tools that provide mobile compatibility, and user-friendly interface. The above-mentioned points would be enough for any SEO experts to keep things moving. But it does not mean he should be less attentive to other on-page SEO elements. He can enhance those elements in parallel to its on-going SEO operations and decide on the additional tool usage simultaneously.
SEO tools essentially make strenuous work of SERP easy. Their appearance may not look like regular metal pliers or wrench you usually use to fix your domestic job. Still, the idea is the same- either work as a key solution to the problem or help improve the efficiency of the overall task. The objective of Search engine optimization (SEO) is to increase the quality and quantity of website traffic by enhancing the visibility of a website or a web page to users of a web search engine. For this, they rely on two techniques, On-site SEO and Off-site SEO. The tools are available for both, and they immensely help calibrate the SEO strategy for optimum results. Marshall McLuhan famously said, "We shape our tools. And then our tools shape us." The SEO tools possess the same affinity for the website owners, who want to rank higher on search engines. Here we will discuss some great tools for On-site SEO that SEO experts use them as per their requirements. Listing SEO tools are of paramount for SEO experts as it paves the path for the page ranking. But budget constraints and client requirements force them to be selective on their choice of tools. In that process, sometimes, they find themselves trapped between the long list of SEO tools and their features. A smart SEO expert knows what set of features he should optimize first and pick the tools accordingly. Here are some key features for choosing your best on-page SEO tools. Page load speed- Page speed is vital, both to users and to search engines. Get rid of the elements that slow down web-page speeds. There are tools that let you know which element of the website slows down your web-page loading speed. GTmetrix is one of them. Understand your user’s mindset- It is essential you understand how users interact with your website. Use tools that generate reports like- heatmaps, scroll-maps & click reports. This way, you can figure out which section is most visited by your users, and you can further make it user-friendly. Quality Content: A quality blog or post that is unique and relevant still has value. It means it should be valuable, accessible, and compelling for website visitors, and if it is not, then make one. To check your content on all those parameters, you can use Apollo insights. Also, improve your meta-description and headlines. Use keywords in Images: Images are essential in search engine optimization. You can use relevant keywords for your image optimization. Pick any tools mentioned above. Meaningful URL: Make your URL easily understood by search engines. Ensure you only use 2-4 words in URL, including the keyword. To select the best On-page SEO tool you can even check their reviews and ratings on forums or some review sites. Also, pick the tools that provide mobile compatibility, and user-friendly interface. The above-mentioned points would be enough for any SEO experts to keep things moving. But it does not mean he should be less attentive to other on-page SEO elements. He can enhance those elements in parallel to its on-going SEO operations and decide on the additional tool usage simultaneously.

SEO tools essentially make strenuous work of SERP easy. Their appearance may not look like regular metal pliers or wrench you usually use to fix your domestic job. Still, the idea is the same- either work as a key solution to the problem or help improve the efficiency of the overall task.

The objective of Search engine optimization (SEO) is to increase the quality and quantity of website traffic by enhancing the visibility of a website or a web page to users of a web search engine.

For this, they rely on two techniques, On-site SEO and Off-site SEO. The tools are available for both, and they immensely help calibrate the SEO strategy for optimum results.

Marshall McLuhan famously said, "We shape our tools. And then our tools shape us." The SEO tools possess the same affinity for the website owners, who want to rank higher on search engines.

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Here we will discuss some great tools for On-site SEO that SEO experts use them as per their requirements.

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Listing SEO tools are of paramount for SEO experts as it paves the path for the page ranking. But budget constraints and client requirements force them to be selective on their choice of tools. In that process, sometimes, they find themselves trapped between the long list of SEO tools and their features.

A smart SEO expert knows what set of features he should optimize first and pick the tools accordingly. Here are some key features for choosing your best on-page SEO tools.

  • Page load speed- Page speed is vital, both to users and to search engines. Get rid of the elements that slow down web-page speeds. There are tools that let you know which element of the website slows down your web-page loading speed. GTmetrix is one of them.
  • Understand your user’s mindset- It is essential you understand how users interact with your website. Use tools that generate reports like- heatmaps, scroll-maps & click reports. This way, you can figure out which section is most visited by your users, and you can further make it user-friendly.
  • Quality Content: A quality blog or post that is unique and relevant still has value. It means it should be valuable, accessible, and compelling for website visitors, and if it is not, then make one. To check your content on all those parameters, you can use Apollo insights. Also, improve your meta-description and headlines.
  • Use keywords in Images: Images are essential in search engine optimization. You can use relevant keywords for your image optimization. Pick any tools mentioned above.
  • Meaningful URL: Make your URL easily understood by search engines. Ensure you only use 2-4 words in URL, including the keyword.

To select the best On-page SEO tool you can even check their reviews and ratings on forums or some review sites. Also, pick the tools that provide mobile compatibility, and user-friendly interface.

The above-mentioned points would be enough for any SEO experts to keep things moving. But it does not mean he should be less attentive to other on-page SEO elements. He can enhance those elements in parallel to its on-going SEO operations and decide on the additional tool usage simultaneously.

Some of the unique features of SEO tools include fetching all the meta tags from a domain in no time or determining all the crawling issues of a website. SEO tools help users to accomplish more optimization tasks in less time. SEO tools assist marketers in carrying out campaigns without manually reviewing each and every URL. These tools also help you to complete a set of tasks quickly and efficiently. If you have a fixed budget, but you need to perform specific tasks, free SEO tools could be the best option for you. Have a look at these top free SEO tools available in the market: 1. Google PageSpeed Insights Page loading speed is the crucial element of a website. You will get accelerated rankings and user satisfaction if you have better site speed. Google PageSpeed Insights is one of the best free tools that check the speed of your site and provide suggestions to improve it. Significance: Page speed was one of the significant updates of Google for its mobile ranking factors. Google PageSpeed Insights assists in optimizing your site by analyzing the content and then making suggestions for making the page faster. Features: This tool tests the speed of your website on both desktop and mobile. With the aid of this tool, you can categorize your website as fast, average, or slow. This tool also assists in improving your page’s performance metrics. 2. Mobile-Friendly Test With the rapid advancement in mobile technology, it is a necessity to optimize your site for mobile devices. Maximum search queries are done through mobile devices lately. Mobile-Friendly Test is a free platform that enables you to examine the responsiveness of your website on a mobile device. Significance: You can improvise your user experience by developing a compliant site that automatically adapts itself according to the mobile device used by the visitor. Google’s Mobile-Friendly Test tool monitors how well your website is optimized with a mobile device. This tool also delivers various suggestions that can be implemented to make your website mobile-friendly. A responsive site avoids higher bounce rates from dissatisfied site visitors. Features: The tool rapidly tests whether your website is mobile-friendly or not. It implies different ways to optimize your site for mobile devices. 3. Ahrefs Backlink Checker Ahrefs provides a free backlink checker tool that enables you to examine the top 100 links pointing to any website. Significance: Ahrefs’ link checker tool enables you to perform a quick examination of the top backlinks pointing to any domain. This helps you to start your link-building strategy. Premium Version: Available for $99 per month. Features: It offers one of the most potent link checkers that accurately checks the top backlinks. The tool is swift and generates results in real-time. You can analyze the number of backlinks and the number of domains pointing any website. The tool also reveals the anchor text and domain rating. 4. SEMrush SEMrush is one of the best SEO software that conducts a comprehensive SEO audit. This tool also displays the percentage of search traffic and the number of backlinks that a site contains. This tool also allows you to conduct keyword research, topic research, and detailed competitive analysis. Significance: SEMrush enables you to look at every aspect of SEO right from keyword research to link building. SEMrush should be your first choice if you want just one tool to get started. Premium: Available for $99.95 per month. Features: This tool allows you to conduct a comprehensive technical site audit. You can perform Domain vs. Domain competitive analysis. The backlink analysis tool assists you to perform an in-depth analysis of the links pointing to your domain. The keyword research tool helps you determine the appropriate keywords for your campaign. The content analyzer scrutinizes the quality of content on your site and highlights the errors and issues in the content. 5. Keyword Tool Keyword research is the most crucial task that every SEO is required to do. However, doing it without any appropriate tool is a tedious process. Keyword Tool is a free alternative to Google’s Keyword Planner, and it offers lots of relevant keyword suggestions for every type of research. Significance: This is an efficient tool for users who are seeking those specific phrases that their target audience is using. Premium: Available for $69 per month. Features: It delivers upto 750 search terms for each keyword research. This tool even includes long-tail keywords in the results. You can also search these keywords based on the country, language, and platform. You can screen negative keywords and sort by keyword suggestions or common questions that utilize your keyword. The tools mentioned above are the most prominent and popular SEO tools that are available for free in the market. You can start with the free versions of these tools to identify if these are the perfect tools for your business conversion objectives. If they work according to your business requirements, you can upgrade to the premium version of these tools. Implementation and experimentation are the vital aspects of SEO, so make the perfect use of these free tools to get the best out of your business.
Some of the unique features of SEO tools include fetching all the meta tags from a domain in no time or determining all the crawling issues of a website. SEO tools help users to accomplish more optimization tasks in less time. SEO tools assist marketers in carrying out campaigns without manually reviewing each and every URL. These tools also help you to complete a set of tasks quickly and efficiently. If you have a fixed budget, but you need to perform specific tasks, free SEO tools could be the best option for you. Have a look at these top free SEO tools available in the market: 1. Google PageSpeed Insights Page loading speed is the crucial element of a website. You will get accelerated rankings and user satisfaction if you have better site speed. Google PageSpeed Insights is one of the best free tools that check the speed of your site and provide suggestions to improve it. Significance: Page speed was one of the significant updates of Google for its mobile ranking factors. Google PageSpeed Insights assists in optimizing your site by analyzing the content and then making suggestions for making the page faster. Features: This tool tests the speed of your website on both desktop and mobile. With the aid of this tool, you can categorize your website as fast, average, or slow. This tool also assists in improving your page’s performance metrics. 2. Mobile-Friendly Test With the rapid advancement in mobile technology, it is a necessity to optimize your site for mobile devices. Maximum search queries are done through mobile devices lately. Mobile-Friendly Test is a free platform that enables you to examine the responsiveness of your website on a mobile device. Significance: You can improvise your user experience by developing a compliant site that automatically adapts itself according to the mobile device used by the visitor. Google’s Mobile-Friendly Test tool monitors how well your website is optimized with a mobile device. This tool also delivers various suggestions that can be implemented to make your website mobile-friendly. A responsive site avoids higher bounce rates from dissatisfied site visitors. Features: The tool rapidly tests whether your website is mobile-friendly or not. It implies different ways to optimize your site for mobile devices. 3. Ahrefs Backlink Checker Ahrefs provides a free backlink checker tool that enables you to examine the top 100 links pointing to any website. Significance: Ahrefs’ link checker tool enables you to perform a quick examination of the top backlinks pointing to any domain. This helps you to start your link-building strategy. Premium Version: Available for $99 per month. Features: It offers one of the most potent link checkers that accurately checks the top backlinks. The tool is swift and generates results in real-time. You can analyze the number of backlinks and the number of domains pointing any website. The tool also reveals the anchor text and domain rating. 4. SEMrush SEMrush is one of the best SEO software that conducts a comprehensive SEO audit. This tool also displays the percentage of search traffic and the number of backlinks that a site contains. This tool also allows you to conduct keyword research, topic research, and detailed competitive analysis. Significance: SEMrush enables you to look at every aspect of SEO right from keyword research to link building. SEMrush should be your first choice if you want just one tool to get started. Premium: Available for $99.95 per month. Features: This tool allows you to conduct a comprehensive technical site audit. You can perform Domain vs. Domain competitive analysis. The backlink analysis tool assists you to perform an in-depth analysis of the links pointing to your domain. The keyword research tool helps you determine the appropriate keywords for your campaign. The content analyzer scrutinizes the quality of content on your site and highlights the errors and issues in the content. 5. Keyword Tool Keyword research is the most crucial task that every SEO is required to do. However, doing it without any appropriate tool is a tedious process. Keyword Tool is a free alternative to Google’s Keyword Planner, and it offers lots of relevant keyword suggestions for every type of research. Significance: This is an efficient tool for users who are seeking those specific phrases that their target audience is using. Premium: Available for $69 per month. Features: It delivers upto 750 search terms for each keyword research. This tool even includes long-tail keywords in the results. You can also search these keywords based on the country, language, and platform. You can screen negative keywords and sort by keyword suggestions or common questions that utilize your keyword. The tools mentioned above are the most prominent and popular SEO tools that are available for free in the market. You can start with the free versions of these tools to identify if these are the perfect tools for your business conversion objectives. If they work according to your business requirements, you can upgrade to the premium version of these tools. Implementation and experimentation are the vital aspects of SEO, so make the perfect use of these free tools to get the best out of your business.

Some of the unique features of SEO tools include fetching all the meta tags from a domain in no time or determining all the crawling issues of a website. SEO tools help users to accomplish more optimization tasks in less time. SEO tools assist marketers in carrying out campaigns without manually reviewing each and every URL. These tools also help you to complete a set of tasks quickly and efficiently. If you have a fixed budget, but you need to perform specific tasks, free SEO tools could be the best option for you.

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Have a look at these top free SEO tools available in the market:

1. Google PageSpeed Insights

Page loading speed is the crucial element of a website. You will get accelerated rankings and user satisfaction if you have better site speed. Google PageSpeed Insights is one of the best free tools that check the speed of your site and provide suggestions to improve it.

Significance:

Page speed was one of the significant updates of Google for its mobile ranking factors. Google PageSpeed Insights assists in optimizing your site by analyzing the content and then making suggestions for making the page faster.

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Features:

  • This tool tests the speed of your website on both desktop and mobile.
  • With the aid of this tool, you can categorize your website as fast, average, or slow.
  • This tool also assists in improving your page’s performance metrics.

2. Mobile-Friendly Test

With the rapid advancement in mobile technology, it is a necessity to optimize your site for mobile devices. Maximum search queries are done through mobile devices lately. Mobile-Friendly Test is a free platform that enables you to examine the responsiveness of your website on a mobile device.

Significance:

You can improvise your user experience by developing a compliant site that automatically adapts itself according to the mobile device used by the visitor. Google’s Mobile-Friendly Test tool monitors how well your website is optimized with a mobile device. This tool also delivers various suggestions that can be implemented to make your website mobile-friendly. A responsive site avoids higher bounce rates from dissatisfied site visitors.

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Features:

  • The tool rapidly tests whether your website is mobile-friendly or not.
  • It implies different ways to optimize your site for mobile devices.

3. Ahrefs Backlink Checker

Ahrefs provides a free backlink checker tool that enables you to examine the top 100 links pointing to any website.

Significance:

Ahrefs’ link checker tool enables you to perform a quick examination of the top backlinks pointing to any domain. This helps you to start your link-building strategy.

Premium Version: Available for $99 per month.

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Features:

  • It offers one of the most potent link checkers that accurately checks the top backlinks.
  • The tool is swift and generates results in real-time.
  • You can analyze the number of backlinks and the number of domains pointing any website.
  • The tool also reveals the anchor text and domain rating.

4. SEMrush

SEMrush is one of the best SEO software that conducts a comprehensive SEO audit. This tool also displays the percentage of search traffic and the number of backlinks that a site contains. This tool also allows you to conduct keyword research, topic research, and detailed competitive analysis.

Significance:

SEMrush enables you to look at every aspect of SEO right from keyword research to link building. SEMrush should be your first choice if you want just one tool to get started.

Premium: Available for $99.95 per month.

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Features:

  • This tool allows you to conduct a comprehensive technical site audit.
  • You can perform Domain vs. Domain competitive analysis.
  • The backlink analysis tool assists you to perform an in-depth analysis of the links pointing to your domain.
  • The keyword research tool helps you determine the appropriate keywords for your campaign.
  • The content analyzer scrutinizes the quality of content on your site and highlights the errors and issues in the content.

5. Keyword Tool

Keyword research is the most crucial task that every SEO is required to do. However, doing it without any appropriate tool is a tedious process. Keyword Tool is a free alternative to Google’s Keyword Planner, and it offers lots of relevant keyword suggestions for every type of research.

Significance:

This is an efficient tool for users who are seeking those specific phrases that their target audience is using.

Premium: Available for $69 per month.

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Features:

  • It delivers upto 750 search terms for each keyword research.
  • This tool even includes long-tail keywords in the results. You can also search these keywords based on the country, language, and platform.
  • You can screen negative keywords and sort by keyword suggestions or common questions that utilize your keyword.

The tools mentioned above are the most prominent and popular SEO tools that are available for free in the market. You can start with the free versions of these tools to identify if these are the perfect tools for your business conversion objectives. If they work according to your business requirements, you can upgrade to the premium version of these tools. Implementation and experimentation are the vital aspects of SEO, so make the perfect use of these free tools to get the best out of your business.

Thanks for asking this question : One single piece of SEO advice is " Be honest to yourself ". Because Google knows more about you, your company and your marketing effort than yourself. Below are common mistakes people do in SEO : 1. Creating non-relevant content. 2. Creating another copy of same content. 3. Not investing in original content development. 4. Adding too many links to get backlinks. 5. Not creating proper content marketing strategy and doing it randomly. 6. Analyze the companies doing well in content marketing efforts.
Thanks for asking this question : One single piece of SEO advice is " Be honest to yourself ". Because Google knows more about you, your company and your marketing effort than yourself. Below are common mistakes people do in SEO : 1. Creating non-relevant content. 2. Creating another copy of same content. 3. Not investing in original content development. 4. Adding too many links to get backlinks. 5. Not creating proper content marketing strategy and doing it randomly. 6. Analyze the companies doing well in content marketing efforts.

Thanks for asking this question :

One single piece of SEO advice is " Be honest to yourself ". Because Google knows more about you, your company and your marketing effort than yourself.

Below are common mistakes people do in SEO :

1. Creating non-relevant content.

2. Creating another copy of same content.

3. Not investing in original content development.

4. Adding too many links to get backlinks.

5. Not creating proper content marketing strategy and doing it randomly.

6. Analyze the companies doing well in content marketing efforts.

I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.    We started link building for our website in 2011 to rank in Google and get organic leads.    Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.    In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.    In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.    Conclusion :   Link building is essential but with relevant and high-quality original content on popular websites.
I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.    We started link building for our website in 2011 to rank in Google and get organic leads.    Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.    In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.    In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.    Conclusion :   Link building is essential but with relevant and high-quality original content on popular websites.

I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.   

We started link building for our website in 2011 to rank in Google and get organic leads.   

Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.   

In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.   

In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.   

Conclusion :  

Link building is essential but with relevant and high-quality original content on popular websites.

Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages. SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more. Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs. 1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success. 2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website. 3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors. 4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters. 5. Properly use H1 headings as they set an expectation for the content that follows. 6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO. 7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page. 8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments. 9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live. 10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer. 11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals. 12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website. 13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content. 14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management. 15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly. 16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site. 17. Start blogging to engage and retain your audience and convince them to keep visiting your website. Conclusion: Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.
Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages. SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more. Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs. 1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success. 2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website. 3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors. 4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters. 5. Properly use H1 headings as they set an expectation for the content that follows. 6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO. 7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page. 8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments. 9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live. 10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer. 11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals. 12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website. 13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content. 14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management. 15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly. 16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site. 17. Start blogging to engage and retain your audience and convince them to keep visiting your website. Conclusion: Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.
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Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages.

SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more.

Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs.

1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success.

2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website.

3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors.

4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters.

5. Properly use H1 headings as they set an expectation for the content that follows.

6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO.

7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page.

8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments.

9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live.

10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer.

11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals.

12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website.

13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content.

14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management.

15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly.

16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site.

17. Start blogging to engage and retain your audience and convince them to keep visiting your website.

Conclusion:

Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.

Generally, SEO is wide concept that covers many things. but there is 2 main part of the SEO. 1) On-page SEO Here we are doing on-page changing or we can say we make the site more healthy. by providing all data according to google's guideline. There are many points that developers should keep in mind when they create a site like heading tags, metadata, content, robot.txt, sitemap, canonical, schema tags and so on. 2) Off-Page SEO It is all about creating a company's identity using external sites. here you can do much off-page activity like business listing, blog submission, classified, directory listing, social bookmarking. But whatever you are doing that should be genuine so you can rank on the keywords. now SEO also focus on voice search optimization and AR and VR. SEO is important to make your site healthy and also it can increase your traffic on-site and when you go with genuine terms you can promote your product and service in an organic way.
Generally, SEO is wide concept that covers many things. but there is 2 main part of the SEO. 1) On-page SEO Here we are doing on-page changing or we can say we make the site more healthy. by providing all data according to google's guideline. There are many points that developers should keep in mind when they create a site like heading tags, metadata, content, robot.txt, sitemap, canonical, schema tags and so on. 2) Off-Page SEO It is all about creating a company's identity using external sites. here you can do much off-page activity like business listing, blog submission, classified, directory listing, social bookmarking. But whatever you are doing that should be genuine so you can rank on the keywords. now SEO also focus on voice search optimization and AR and VR. SEO is important to make your site healthy and also it can increase your traffic on-site and when you go with genuine terms you can promote your product and service in an organic way.

Generally, SEO is wide concept that covers many things. but there is 2 main part of the SEO.

1) On-page SEO

Here we are doing on-page changing or we can say we make the site more healthy. by providing all data according to google's guideline.

There are many points that developers should keep in mind when they create a site like heading tags, metadata, content, robot.txt, sitemap, canonical, schema tags and so on.

2) Off-Page SEO

It is all about creating a company's identity using external sites. here you can do much off-page activity like business listing, blog submission, classified, directory listing, social bookmarking.

But whatever you are doing that should be genuine so you can rank on the keywords.

now SEO also focus on voice search optimization and AR and VR.

SEO is important to make your site healthy and also it can increase your traffic on-site and when you go with genuine terms you can promote your product and service in an organic way.

Off-Page are techniques we perform outside the boundaries of your website - giving the search engines a very good indication of how the World (other websites and users) perceive your particular website. The Off-Page techniques are: ● Submission to Business Directories ● Tracking Analytics ● Off-site Blog Post ● Off-site Press Release Post ● Off-site Article Post ● PPT Distribution ● Image Distribution ● DOC/PDF Submission ● Viral Bookmarking ● Mini Websites ● Forum Discussions ● High-Quality Social Bookmarking ● Classifieds Distribution ● Blog Comment Posts ● Infographics Distribution
Off-Page are techniques we perform outside the boundaries of your website - giving the search engines a very good indication of how the World (other websites and users) perceive your particular website. The Off-Page techniques are: ● Submission to Business Directories ● Tracking Analytics ● Off-site Blog Post ● Off-site Press Release Post ● Off-site Article Post ● PPT Distribution ● Image Distribution ● DOC/PDF Submission ● Viral Bookmarking ● Mini Websites ● Forum Discussions ● High-Quality Social Bookmarking ● Classifieds Distribution ● Blog Comment Posts ● Infographics Distribution

Off-Page are techniques we perform outside the boundaries of your website - giving the search engines a very good indication of how the World (other websites and users) perceive your particular website.

The Off-Page techniques are:

● Submission to Business Directories

● Tracking Analytics

● Off-site Blog Post

● Off-site Press Release Post

● Off-site Article Post

● PPT Distribution

● Image Distribution

● DOC/PDF Submission

● Viral Bookmarking

● Mini Websites

● Forum Discussions

● High-Quality Social Bookmarking

● Classifieds Distribution

● Blog Comment Posts

● Infographics Distribution

Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.
Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

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Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020?

Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future.

Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends:

1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity.

2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate.

3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving.

4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily.

Mobile SEO is Trending

Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings.

On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly.

User Experience is the Key Factor

Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices.

Voice Search SEO

Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches.

Page Speed, Content Relevance, and User Intent

Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well.

Blockchain and Artificial Intelligence for SEO Purposes

What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO.

Conclusion

Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

In the matters of SEO, as businesses keep pursuing new hacks for easy page rank, Google, on the other hand, is tightening its hold over its search algorithms, making it more challenging for SEO marketers day by day. This takes us back to revise one of the old school SEO techniques: Off-Page SEO. Off-page SEO is one of the search engine optimization techniques used in improving your website rankings within the search engine results pages (SERPs). In Off-page SEO, all the actions are taken outside of your website. It majorly involves driving inbound links from other quality websites as well as driving traffic to your website by promoting it on social media networks. Link building is considered as the critical factor of Off-Page SEO. Search engine “spiders” crawl throughout links, reviews the content and add it to their indexes. The natural links from authoritative and relevant websites help search engines to trust your website and rank accordingly. You can use all or any of the following techniques for link building. ( Source:neilpatel.com) Off-Page SEO techniques 1) Link Building- Guest posting One of the best ways to obtain high-quality follow backlinks is through guest blogging. Posting guest blogs from quality sites in your domain can quickly help you climb on the search engine’s first page. 2) Brand Mentions The Off-page SEO rule book says, whenever possible, build authority and trust. It improves your ranking factor. The website owner can increase brand mentions by engaging with social media audiences and work to provide valuable answers. 3) Commenting on blogs/ articles Most of the time, people underestimate the influence of posting comments on blogs/ articles. This is because the comment you will post on an authoritative website blog with your business link is likely to be a “nofollow” backlinks. But they can still act as a guide to your business information and help to build a relationship with other authoritative websites in your industry. 4) Forum posting ( Questions & Answers) Forum posting sites is a place where people come with their domain expertise to discuss their issues. If you give a solution to their specific problem appended with your site link, indeed, it will help to increase your website traffic. It is a great way to earn trust and brand awareness. To keep the spammers away from your forum, make use of the ‘no follow’ attribute. 5) Social Bookmarking and Influencer It is no secret that social signals have become a quintessential element for Search Engine Optimization. It follows a simple rule - the greater the audience appreciating your content, the greater the clicks. Don’t forget that creating a strong profile on LinkedIn like platforms would fetch your business more opportunity and genuine fan followings. Also, social media is a great platform to connect with your domain influencers. You can always request them to review your content with their valuable remarks. 6) Adding Discussion Forum Many companies prefer adding discussion forums to their sites. The forums could turn out as the rich source of keyword and relevant content. The advantage is all the discussions and questions will be revolving around your niche. You can engage the audience by sharing blogs on active forums and even encourage them to share on their social media account. 7) Ask site owners to replace the broken link There are numerous sites that have untraced broken links. You can take advantage of these broken links. All you need to do is to reach these site owners and ask them to replace the broken links with your blog or article link. It should be a relevant link. 8) Business Reviews Posting We turn pages of the leading business magazines to mark an important piece of information that tells about the enterprise performance. In the digital world, these happen on a different level; companies register on sites like Google My Business, Yahoo Local Listings, Angie’s List, Better Business Bureau, and so on to list their brand for review. Websites that are listed with your review info could result in a higher organic click-through-rate. Organic CTR is actually a ranking signal; it improves your ranking. But remember, negative reviews should also be handled professionally. 9) Content Marketing- Infographics/ Sharing quality content on social media is an obvious off-page strategy, but the audience always has a big appetite for creative content that is easy to comprehend. Posting infographics with business goals or a summary of your blog with a website link is one of the nicest ways to frame your brand reputation. Eventually, this will drive more users to your website.
In the matters of SEO, as businesses keep pursuing new hacks for easy page rank, Google, on the other hand, is tightening its hold over its search algorithms, making it more challenging for SEO marketers day by day. This takes us back to revise one of the old school SEO techniques: Off-Page SEO. Off-page SEO is one of the search engine optimization techniques used in improving your website rankings within the search engine results pages (SERPs). In Off-page SEO, all the actions are taken outside of your website. It majorly involves driving inbound links from other quality websites as well as driving traffic to your website by promoting it on social media networks. Link building is considered as the critical factor of Off-Page SEO. Search engine “spiders” crawl throughout links, reviews the content and add it to their indexes. The natural links from authoritative and relevant websites help search engines to trust your website and rank accordingly. You can use all or any of the following techniques for link building. ( Source:neilpatel.com) Off-Page SEO techniques 1) Link Building- Guest posting One of the best ways to obtain high-quality follow backlinks is through guest blogging. Posting guest blogs from quality sites in your domain can quickly help you climb on the search engine’s first page. 2) Brand Mentions The Off-page SEO rule book says, whenever possible, build authority and trust. It improves your ranking factor. The website owner can increase brand mentions by engaging with social media audiences and work to provide valuable answers. 3) Commenting on blogs/ articles Most of the time, people underestimate the influence of posting comments on blogs/ articles. This is because the comment you will post on an authoritative website blog with your business link is likely to be a “nofollow” backlinks. But they can still act as a guide to your business information and help to build a relationship with other authoritative websites in your industry. 4) Forum posting ( Questions & Answers) Forum posting sites is a place where people come with their domain expertise to discuss their issues. If you give a solution to their specific problem appended with your site link, indeed, it will help to increase your website traffic. It is a great way to earn trust and brand awareness. To keep the spammers away from your forum, make use of the ‘no follow’ attribute. 5) Social Bookmarking and Influencer It is no secret that social signals have become a quintessential element for Search Engine Optimization. It follows a simple rule - the greater the audience appreciating your content, the greater the clicks. Don’t forget that creating a strong profile on LinkedIn like platforms would fetch your business more opportunity and genuine fan followings. Also, social media is a great platform to connect with your domain influencers. You can always request them to review your content with their valuable remarks. 6) Adding Discussion Forum Many companies prefer adding discussion forums to their sites. The forums could turn out as the rich source of keyword and relevant content. The advantage is all the discussions and questions will be revolving around your niche. You can engage the audience by sharing blogs on active forums and even encourage them to share on their social media account. 7) Ask site owners to replace the broken link There are numerous sites that have untraced broken links. You can take advantage of these broken links. All you need to do is to reach these site owners and ask them to replace the broken links with your blog or article link. It should be a relevant link. 8) Business Reviews Posting We turn pages of the leading business magazines to mark an important piece of information that tells about the enterprise performance. In the digital world, these happen on a different level; companies register on sites like Google My Business, Yahoo Local Listings, Angie’s List, Better Business Bureau, and so on to list their brand for review. Websites that are listed with your review info could result in a higher organic click-through-rate. Organic CTR is actually a ranking signal; it improves your ranking. But remember, negative reviews should also be handled professionally. 9) Content Marketing- Infographics/ Sharing quality content on social media is an obvious off-page strategy, but the audience always has a big appetite for creative content that is easy to comprehend. Posting infographics with business goals or a summary of your blog with a website link is one of the nicest ways to frame your brand reputation. Eventually, this will drive more users to your website.

In the matters of SEO, as businesses keep pursuing new hacks for easy page rank, Google, on the other hand, is tightening its hold over its search algorithms, making it more challenging for SEO marketers day by day. This takes us back to revise one of the old school SEO techniques: Off-Page SEO.

Off-page SEO is one of the search engine optimization techniques used in improving your website rankings within the search engine results pages (SERPs).

In Off-page SEO, all the actions are taken outside of your website. It majorly involves driving inbound links from other quality websites as well as driving traffic to your website by promoting it on social media networks.

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Link building is considered as the critical factor of Off-Page SEO. Search engine “spiders” crawl throughout links, reviews the content and add it to their indexes. The natural links from authoritative and relevant websites help search engines to trust your website and rank accordingly. You can use all or any of the following techniques for link building.

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( Source:neilpatel.com)

Off-Page SEO techniques

1) Link Building- Guest posting

One of the best ways to obtain high-quality follow backlinks is through guest blogging. Posting guest blogs from quality sites in your domain can quickly help you climb on the search engine’s first page.

2) Brand Mentions

The Off-page SEO rule book says, whenever possible, build authority and trust. It improves your ranking factor. The website owner can increase brand mentions by engaging with social media audiences and work to provide valuable answers.

3) Commenting on blogs/ articles

Most of the time, people underestimate the influence of posting comments on blogs/ articles. This is because the comment you will post on an authoritative website blog with your business link is likely to be a “nofollow” backlinks. But they can still act as a guide to your business information and help to build a relationship with other authoritative websites in your industry.

4) Forum posting ( Questions & Answers)

Forum posting sites is a place where people come with their domain expertise to discuss their issues. If you give a solution to their specific problem appended with your site link, indeed, it will help to increase your website traffic. It is a great way to earn trust and brand awareness. To keep the spammers away from your forum, make use of the ‘no follow’ attribute.

5) Social Bookmarking and Influencer

It is no secret that social signals have become a quintessential element for Search Engine Optimization. It follows a simple rule - the greater the audience appreciating your content, the greater the clicks. Don’t forget that creating a strong profile on LinkedIn like platforms would fetch your business more opportunity and genuine fan followings. Also, social media is a great platform to connect with your domain influencers. You can always request them to review your content with their valuable remarks.

6) Adding Discussion Forum

Many companies prefer adding discussion forums to their sites. The forums could turn out as the rich source of keyword and relevant content. The advantage is all the discussions and questions will be revolving around your niche. You can engage the audience by sharing blogs on active forums and even encourage them to share on their social media account.

7) Ask site owners to replace the broken link

There are numerous sites that have untraced broken links. You can take advantage of these broken links. All you need to do is to reach these site owners and ask them to replace the broken links with your blog or article link. It should be a relevant link.

8) Business Reviews Posting

We turn pages of the leading business magazines to mark an important piece of information that tells about the enterprise performance. In the digital world, these happen on a different level; companies register on sites like Google My Business, Yahoo Local Listings, Angie’s List, Better Business Bureau, and so on to list their brand for review. Websites that are listed with your review info could result in a higher organic click-through-rate. Organic CTR is actually a ranking signal; it improves your ranking. But remember, negative reviews should also be handled professionally.

9) Content Marketing- Infographics/

Sharing quality content on social media is an obvious off-page strategy, but the audience always has a big appetite for creative content that is easy to comprehend. Posting infographics with business goals or a summary of your blog with a website link is one of the nicest ways to frame your brand reputation. Eventually, this will drive more users to your website.

Before directly proceeding to off-page and on-page SEO, let’s first understands what SEO actually is? SEO stands for ‘Search Engine Optimization’. It is basically a process to get traffic on the website or web pages on search engines through free, organic, and natural search results. You can say SEO is an essential component which must be mixed well with your website. Both Off-Page SEO and On-Page SEO are the two of its types. Off-page SEO is all about increasing the authority of a website domain. This entire process is done by getting links from other websites. It basically includes actions that are performed outside of your actual website with an aim to boost your organic search ranking. With these measures, not just your website’s social credibility increases but industry authority as well. An important thing to know here is that - since the search ranking signals obtain from other websites, they cannot be easily manipulated. On the other hand, in on-page SEO, different parts of your website are optimized that altogether affect your search engine rankings. It is also known as on-site SEO. In on-page SEO, keywords, meta tags, meta description, and image alt are used in the content to rank web pages. The difference between both off-page and on-page is pretty easy to understand. Where off-page SEO focusing on increasing the ranking of your domain, on-page SEO is used to boost the ranking of a web page. However, if you still have some confusion, well, I would recommend you to refer to this post about offsite and onsite SEO. In the post, everything is explained precisely and clearly that will definitely help you clear the concept.
Before directly proceeding to off-page and on-page SEO, let’s first understands what SEO actually is? SEO stands for ‘Search Engine Optimization’. It is basically a process to get traffic on the website or web pages on search engines through free, organic, and natural search results. You can say SEO is an essential component which must be mixed well with your website. Both Off-Page SEO and On-Page SEO are the two of its types. Off-page SEO is all about increasing the authority of a website domain. This entire process is done by getting links from other websites. It basically includes actions that are performed outside of your actual website with an aim to boost your organic search ranking. With these measures, not just your website’s social credibility increases but industry authority as well. An important thing to know here is that - since the search ranking signals obtain from other websites, they cannot be easily manipulated. On the other hand, in on-page SEO, different parts of your website are optimized that altogether affect your search engine rankings. It is also known as on-site SEO. In on-page SEO, keywords, meta tags, meta description, and image alt are used in the content to rank web pages. The difference between both off-page and on-page is pretty easy to understand. Where off-page SEO focusing on increasing the ranking of your domain, on-page SEO is used to boost the ranking of a web page. However, if you still have some confusion, well, I would recommend you to refer to this post about offsite and onsite SEO. In the post, everything is explained precisely and clearly that will definitely help you clear the concept.

Before directly proceeding to off-page and on-page SEO, let’s first understands what SEO actually is? SEO stands for ‘Search Engine Optimization’. It is basically a process to get traffic on the website or web pages on search engines through free, organic, and natural search results. You can say SEO is an essential component which must be mixed well with your website. Both Off-Page SEO and On-Page SEO are the two of its types.

Off-page SEO is all about increasing the authority of a website domain. This entire process is done by getting links from other websites. It basically includes actions that are performed outside of your actual website with an aim to boost your organic search ranking. With these measures, not just your website’s social credibility increases but industry authority as well. An important thing to know here is that - since the search ranking signals obtain from other websites, they cannot be easily manipulated.

On the other hand, in on-page SEO, different parts of your website are optimized that altogether affect your search engine rankings. It is also known as on-site SEO. In on-page SEO, keywords, meta tags, meta description, and image alt are used in the content to rank web pages.

The difference between both off-page and on-page is pretty easy to understand. Where off-page SEO focusing on increasing the ranking of your domain, on-page SEO is used to boost the ranking of a web page. However, if you still have some confusion, well, I would recommend you to refer to this post about offsite and onsite SEO. In the post, everything is explained precisely and clearly that will definitely help you clear the concept.

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